ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The audit isn’t new, of course, but it’s newly important. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications.

Media Relations 120

Media Relations Agency Media Training Training 120

Waxing UnLyrical

FEBRUARY 13, 2017

,” I announced the reopening of The Social PR Virtuoso® Master Course , my online, on-demand course on all things Social PR. Corina is also the founder of NutsPR and a well-known social media strategist in her own right. for the Master Course, in order to expense it. 24 (midnight EST).

Course 67

Course Training Banking Community 67

PRSay

FEBRUARY 15, 2018

So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Media Relations 113

Media Relations Media Web Pitching 113

PRSay

JUNE 29, 2018

I first fell in love with public relations, and more specifically, media relations when a guest speaker showed up in my Comms 101 class my first semester at college. Internships, newswriting jobs and a master’s thesis on “The Gatekeeping Function of the Mass Media” all followed before my career really took off.

Media Relations 70

Media Relations Media Pitching Study 70

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. by the Institute for Public Relations (PDF).

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

JULY 10, 2018

Of course, I jumped to make it happen. The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. How to Generate Media Referenceable B2B Customers with a Blog. Media Relations Ends; Content Marketing Begins.

Media Relations 73

Media Relations Media Content Marketing Corporate 73

Deirdre Breakenridge

JANUARY 13, 2020

The areas of practice included media relations, strategic communication/integrated marketing communication, and employee communication – that all related to the class content. Take a look at Nicole’s winning video and also give her a congratulatory shout out on social media! Nicole Morin, UMASS at Amherst Student.

Video 339

Video Sports Journalism Education 339

Frederik Vincx

MAY 26, 2015

Public relations clearly isn’t just media relations anymore. The post PR workflow hacks visual crash course appeared first on Frederik Vincx. Reading Time: 1 minutes. It has become a new world that requires new strategies and tactics dictated by the new connected consumer. Can you keep up? The full presentation.

Course 60

Course Software SEO Tools 60

ImPRessions - Crenshaw Communications

MARCH 13, 2024

The nitty gritty of journalist negotiations PR teams often invoke their media relationships, with good reason. But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. All clients know we work for others, of course. That means a fair hearing.

Agency 182

Agency Handbook Construction Pitching 182

Prohibition

JUNE 25, 2020

With that in mind, here’s our go to guide to help up your media relations game and pitch to journalists successfully. . The problem is, there isn’t a one size fits all rule when it comes to effective media pitching. Of course, you also need to be mindful of other news. How can I optimise my media relations activity?

Media Relations 62

Media Relations Pitching Media B2C 62

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

PRSay

JUNE 7, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Media Relations 74

Media Relations Pitching Media Conference 74

Waxing UnLyrical

NOVEMBER 16, 2015

My VERY OWN online course is here! After just an incredible three-day live online mini-training this past weekend, I unveiled … … my brand new, 4-week online master course: The Social PR Virtuoso. But very quickly, here are the deets: it’s a 4-module course , soup to nuts (who made that up? Drum roll, people!

Course 40

Course Training LinkedIn Google 40

Stern + Associates

DECEMBER 11, 2023

And that’s at the heart of our Thinking in Headlines approach to media relations strategy. Media Relations: A Crowded, Noisy Space I say this to the point that it’s a cliché, but the current media landscape is more crowded and harder to break through than ever before. AI Is About to Disrupt Everything.

Strategy 117

Strategy Media Media Relations Report 117

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Pitch media upstream. Tweet a link?

Media Relations 60

Media Relations Media Interviews Pitching 60

PRSay

FEBRUARY 7, 2024

.” Two longtime PRSA members are serving as the instructors: Jeanne Salvatore, president at JMS Communications and a lecturer of public relations at Seton Hall University, and Sherry Goldman, president of Goldman Communications Group and an adjunct professor in public relations at the City College of New York.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

MAY 24, 2022

There are many more, of course, but these five qualities can help drive professional achievement in a PR career. . After all, the media landscape changes regularly and sometimes it‘s helpful to rethink your overall approach. All are conducive to an environment of stability and success. . How can I improve my PR habits? .

Interviews 170

Interviews Ethics Study Course 170

ImPRessions - Crenshaw Communications

APRIL 18, 2022

Of course, if you already have an established relationship with a journalist, it’s probably okay to be a little more persistent – or simply ask them what they prefer. Our role as media relations reps is to smoothly hand over information in an effective and timely way. They’ll appreciate your consideration of their time.

Pitching 323

Pitching Report Twitter LinkedIn 323

ImPRessions - Crenshaw Communications

JULY 1, 2020

Keeping up relationships is the goal of good media relations, of course, and there is always another chance to get your story out. Reporters will remember you if your pitch stands out. They’ll pay attention to future emails or they may even come to you seeking input for stories.

Pitching 380

Pitching Writing How To Report 380

PRSay

AUGUST 15, 2018

And of course, the best time of day to pitch varies widely depending on the type of media you’re pitching. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 166

Pitching Radio Course Journalism 166

ImPRessions - Crenshaw Communications

JUNE 8, 2021

According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry. Are you a strong writer, social media whiz or maybe have a special touch when it comes to media relations? Or even frustrating.

Interviews 296

Interviews Employee Agency Company 296

Doctor Spin

MARCH 1, 2024

Here we go: Find Public Relations Entry-Level Jobs Spin Academy | Online PR Courses Find Public Relations Entry-Level Jobs If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds. But where should you look? Technology companies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

At these moments, a PR person should jump in and steer the conversation back on course. If there are follow-up action items, like more information or materials needed, of course, the PR person will own the coordination of it. And if a spokesperson is consistently having trouble during interviews, it’s a sign they need better prep.

Interviews 308

Interviews Media Retail Course 308

PRSay

MARCH 29, 2019

Of course not — they judged Jobs on his track record for deciding which products to develop and when they were great enough to ship, and Buffett on which companies he chose to invest in. Now, of course, you’re not a CEO of a huge company, and neither am I. Get more media pitching knowledge from Michael Smart here.

Pitching 141

Pitching Course Financial Media Relations 141

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

5W PR

MARCH 28, 2024

Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

Company 78

Company Publicity Financial Crisis Communications 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. A useful goal is to keep ‘master’ lists as up-to-date as possible. We write a great deal in PR.

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

JANUARY 2, 2024

That’s of course what I did. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. In 2016, I decided to hang out a shingle and start my own business.

Blogging 113

Blogging Software B2B Survey 113

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Of course, speed and relevance are all-important in social media, but staff experience counts, too. Duolingo’s social media manager’s situation is clear from her response to the backlash. Be prepared with a response. So what should a brand or person do if they’re cancelled?

Construction 385

Construction Crisis Reputation Social Media 385

Agility PR Solutions

SEPTEMBER 3, 2020

As summer winds down, August has traditionally been a big vacation month, but of course nothing about 2020 is traditional.

Course 110

Course Media Relations Industry Marketing 110

PRSay

AUGUST 31, 2018

There are still some beats still covered of course — government, tech, sports are some of the obvious ones — but more and more journalists have become generalists. They just go back to the drawing board and figure out ways to make themselves more useful to the media. Get more media pitching knowledge from Michael Smart here.

Pitching 125

Pitching Government Training Sports 125

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? It already has, of course. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. The real change upon us may be due to the growth of smart speakers and voice search.

Google 186

Google Technology Course Creativity 186

Garrett Public Relations

JULY 22, 2023

What is earned media? Some might refer to it as publicity or media coverage. It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists.

Course 147

Course Publicity Media Small Business 147

Solo PR Pro

AUGUST 2, 2022

“In addition, instructors who can teach specialty courses are in high demand. Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” I now teach a variety of PR courses, usually just one course a semester.

Education 107

Education Course Nonprofit Resources 107

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example.

Agency 353

Agency Interviews Pitching Retail 353

Onclusive

SEPTEMBER 7, 2021

monthly or quarterly) and inform your media contacts so that they can expect to receive this new information when it arrives. Of course, you need a comprehensive, reliable and intelligent media database to make this possible. You can also create an editorial schedule where you plan to release periodic industry trends (e.g.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

JANUARY 5, 2021

Onclusive allows me to easily organize a robust PR program using tags and other filters, so that I can drill down and really measure impact of media coverage based on a number of parameters. Of course, tying PR results to site traffic and actions taken is a huge bonus that helps me report true ROI.

Real Estate 195

Real Estate Media Analytics Enterprise 195