Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. There is also something to be said about real-time response and the ability to focus entirely on the company’s own internal needs.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition. What streaming business model will consumers ultimately prefer — subscription or free and ad-supported?

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

MAY 11, 2022

This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year.

Conference 156

Conference Privacy Advertising Advertising 156

Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. New Mobility Forum One opportunity for suppliers to engage in the event is through sponsorship of the inaugural Mobility Global Forum , which will be held concurrently with Media and Technology Days at the 2023 Detroit Auto Show.

Automotive 78

Automotive Mobile Technology Transportation 78

Contently - Strategy

APRIL 11, 2024

Of course, it’s not a job requirement to believe in the technology you market. Don’t get me wrong—decision-makers and internal influencers, particularly technical buyers, do want to know about the functional aspects. If you work in B2B tech marketing, you probably have a little crush on your products.

B2B 52

B2B Marketing Enterprise Survey 52

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. Problems vary with the individual company, of course. All PR moves at a rapid pace, driven by the news cycle and the speed of digital technology. The need for speed.

Privacy 149

Privacy Technology B2B Data 149

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. Emphasis on international expansion. Among the many hot topics among retail pros at NRF was the boom in international representation at the conference. But of course that isn’t everything that happened at NRF this year.

Retail 156

Retail Automotive Conference Data 156

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination. My mantra is “begin simply.

Measurement 185

Measurement Communications Analysis Data 185

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. CES draws an international, diverse audience. Look at these three insights – plus one bonus tip! Bonus Tip: Tap into the show key trends.

Automotive 57

Automotive Mobile Transportation Internal 57

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. Problems vary with the individual company, of course. All PR moves at a rapid pace, driven by the news cycle and the speed of digital technology. The need for speed.

Privacy 120

Privacy Technology B2B Data 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. Internally, data can inform our PR strategy and make our branded content better and more engaging. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. Of course, b-school being b-school we debated the merits of that journal article in class. Third largest in the U.S.

Software 86

Software Pitching Internal International 86

NewsWhip

OCTOBER 26, 2021

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. . Can you talk about the role technology has played throughout that journey? Thanks for joining us, Jessica. Short answer: both!

Data 78

Data Social Media Consumer Trends 78

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation.

Retail 120

Retail Travel Mobile Technology 120

Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human.

Marketing 244

Marketing Facebook Social Media Community 244

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine. Does every startup need an outside agency?

Agency 205

Agency Pitching Internal International 205

Konnect Agency

NOVEMBER 20, 2023

Of course, as an agency that likes to be one step ahead, we’re already planning for 2025 and have thought through the top events and trends that you should be considering in 2024. Of course, you should always have a crisis management plan in place just in case of any major event. Connect with our PR pros to learn more.

Trends 52

Trends Strategy Crisis Management Technology 52

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Improve internal communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

MAY 4, 2021

In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. It’s also introducing “content microapps” which are content widgets internal communicators can make and deploy on platforms like SharePoint and Salesforce. Try our services.

Tools 101

Tools Survey Pitching Analytics 101

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Maxim Behar

OCTOBER 7, 2021

The accident affected consumers around the world. We commented on the topic with Maxim Behar - a PR specialist with extensive international contacts. But again, we have to be prepared and live with the fact that any technology could fail and I don't find that scary at all. There has been no such large-scale collapse so far.

Television 52

Television Facebook Instagram Course 52

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 145

Data How To Storytelling Analytics 145

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The event for the company’s public debut was held virtually, which was par for the course in 2020. Welcome to 2021! It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”.

Pitching 151

Pitching YouTube Community Company 151

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. What are we are we not consumed by?

Automotive 65

Automotive Web Meeting Media 65

The Hoffman Agency

JANUARY 31, 2022

I considered international issues and loved the introductory course only to be utterly confused trying to grasp the theories in the second. This career met each one of my goals and then some, and each course provided me with new skills and ideas, which nurtured my excitement of joining the workforce.

Journalism 36

Journalism Technology Fashion Sports 36

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. It’s very different than, say pitching YouTube, Tinder or Hasbro, which has a large consumer fan or user base and mainstream appeal. Congratulations on your new role at 505 Games!

Film 160

Film Video Community Social Media 160

Mindful Marketing

JULY 17, 2021

So, is consumer space travel worth its astronomical price? For Jeff Bezos, Richard Branson, and Elon Musk, the answer is, of course, “yes.” Already, SpaceX’s Dragon spacecraft has lent a big hand by delivering supplies and crew to the International Space Station. Airplanes and computers are two examples.

Tourism 115

Tourism Travel Nonprofit Banking 115

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Waxing UnLyrical

DECEMBER 21, 2018

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo.

Strategy 88

Strategy Analysis Small Business Measurement 88

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. Here are five areas to consider when pitching international media. .

Internal 323

Internal International How To Media 323

Cision

OCTOBER 2, 2017

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. Priyanka Ninan is a UCLA senior and an intern at PR Newswire, where she works as a part of the product management team.

Community 225

Community Pinterest Mobile Television 225

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Maxim Behar

NOVEMBER 22, 2023

Host: To what extent can the use of artificial intelligence be transparent to the ordinary consumer? This is regulated by international conventions and laws. There are a few companies that do this of course, but in my opinion not so successfully yet. There must be some guidelines. How do you imagine it?

Ethics 64

Ethics Guidelines Comparison Creativity 64

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. What they’re really saying, Michael, is that they trust you.”. Bottom line? We want to hear from you!

How To 104

How To Fashion Banking Industry 104

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. In an international group like PRGN, you can be successful only if you can also listen and understand the other party.

Agency 59

Agency Internal International Meeting 59

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things

B2B 120

B2B B2C Facebook Storytelling 120