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7 Signs You’re Not Ready For A PR Agency

ImPRessions - Crenshaw Communications

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

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5 Powerful Owned Media Strategies (Part 2 of 2)

Onclusive

In our last blog , we shared some insights on consumer behavior with the media. Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. Creating valuable content is never easy, and doing so at scale is even more difficult.

Strategy 418
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Secrets of Building An Irresistible Employer Brand: The Nicole Garrison Interview

MaccaPR

Well, any organization’s value proposition should be different for consumers vs. employees! Consumers give you their money. They’ve been catered to as consumers. And it wasn’t just a video – we placed posters and wraps about our employer brand in offices and other internal spaces, in social media platforms and on our Intranet.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders. As communications and PR teams, we often act as brand guardians and must fortify the perception of key figures within our organization to maintain credibility.

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The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. What type of trends do you look for when monitoring for consumer insights?

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2021 PRedictions: A look at what’s to come for the PR industry

Onclusive

We will begin seeing more jobs and spending from both businesses and consumers. Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. There is also something to be said about real-time response and the ability to focus entirely on the company’s own internal needs.

Industry 221
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The 20 Responsibilities of PR and What They Entail

Onclusive

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Media Training. Speaking Engagements.