7 Signs You’re Not Ready For A PR Agency
ImPRessions - Crenshaw Communications
NOVEMBER 19, 2021
Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.
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