Cision

APRIL 28, 2015

Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Half of respondents use visuals on a weekly basis to support their content efforts, and an impressive 30% do so daily.

Infographics 100

Infographics Survey Content Marketing Marketing 100

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Reviews have transformed the way consumers make purchase decisions. Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.),

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Sword and the Script

JULY 9, 2016

Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. Maybe that person just wanted the content and there’s no chance he or she will ever make a purchase. And maybe there isn’t.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Offer consumable content …. And long-form content. Use keywords. Track results.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Cision

JANUARY 5, 2016

Today, consumers want complex, multi-level stories that will make them feel an emotional connection. Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well. Build Awareness.

Journalism 120

Journalism Brand Branding Storytelling 120

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. How to Build & Evangelize Your Community With Word-of-Mouth Marketing.

Marketing 120

Marketing Customer Service Employee Mobile 120

Cision

DECEMBER 5, 2015

Consumers have started to tune out brand messages. In fact, 78 percent of CMOs estimate that future marketing and communication will rely on this customized content approach. Furthermore, brand journalism does not necessarily bring products and services to the forefront of discussion like content marketing does.

Journalism 120

Journalism Brand Branding Content Marketing 120

Beyond PR

MAY 17, 2016

In the PR and marketing industry, we can witness kaizen being practiced more and more often. As we explore in the white paper Defining the Metrics that Will Demonstrate ROI , new tools have made it easier to measure the precise impact of our efforts and optimize content creation and promotion.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Get the free white paper! Do you know what customers think about your brand?

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Beyond PR

NOVEMBER 30, 2016

Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Where these types of insights can have the greatest benefit is in content marketing, where knowing what people care about most can deliver impactful results.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

5W PR

FEBRUARY 17, 2020

This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels. Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content.

Media 103

Media Print Advertising Advertising 103

Cision

APRIL 6, 2016

What’s the biggest lesson about marketing you’ve learned throughout your career? Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. Learn top tactics with Cision’s free white paper! The industry is moving at rapid speed. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

OCTOBER 29, 2015

Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft. Some software providers and consumers declare that ad blocking is a right, or at least close enough that it shouldn’t be stopped. The issue is a battle of perceptions. Alternatives to advertising.

Trends 120

Trends Software Advertising Advertising 120

5W PR

JUNE 27, 2022

They’re also able to help businesses improve their omnichannel marketing efforts by targeting audiences across every channel that’s available to reach their consumers. Consumer Focused.

Company 88

Company Strategy Publicity Advertising 88

Cision

NOVEMBER 19, 2015

Go outside-the-box with your content marketing. Get our free white paper today! Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. In today’s society, content is quickly consumed and discarded. Be willing to accept mistakes.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Sword and the Script

FEBRUARY 13, 2018

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. The 4 Engines You Need to Pull Off Content Marketing Successfully. Why You Can Run a Campaign Inside Content Marketing, but Not. the Other Way Around.

Writing 60

Writing Blogging Content Marketing Web 60

Cision

DECEMBER 12, 2015

Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Brand journalism is often confused with content marketing , but there are a few differences between the two, including what type of content you write.

Journalism 120

Journalism Brand Branding Writing 120

Cision

APRIL 22, 2015

He encourages content creators to check out live streaming apps such as Meerkat and Periscope and use it to their advantage. Want to produce content that gets noticed and drives results? Get our free “Outside-The-Box Content Marketing for PR” white paper now! 6) You can’t buy loyalty.

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. Video content creation is a powerful way to connect, engage and inspire audiences. What is its purpose and how does it help consumers?

Video 120

Video YouTube Content Marketing Film 120

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. What does that mean for your content marketing efforts? It shows no signs of slowing.

Video 120

Video YouTube Mobile Advertising 120

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

Contently - Strategy

MARCH 22, 2022

Create bottom-of-the-funnel content. Hear me out: I know content marketing is often used to push top-of-funnel awareness. So it only makes sense to spread your content marketing efforts to support prospective customers in other stages of the acquisition cycle. What is bottom-of-funnel content?

SEO 118

SEO Strategy Brand Branding 118

Cision

JULY 7, 2015

Click here for our free white paper that shows several methods for measuring PR! And remember—consumers are more informed than ever. Lucy Hitz , content marketing producer at Simply Measured, says, “Creating place boards for your business is similar to building up your visual content on Pinterest.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Sword and the Script

OCTOBER 22, 2019

I suggest thinking about distributing existing content elsewhere. If you do this as part of an overall content marketing program, then the investment both supports lead generation AND growing your own audience and subscriber list. In my view, email newsletters are the original content marketing.

Marketing 65

Marketing Survey Study B2B 65

Beyond PR

MAY 4, 2016

Our white paper Understanding How Buyer 2.0 Impacts Your Approaches to Demand Generation lays out the incredible opportunity we face as public relations and marketing professionals. Buyers favor what PR firms and departments can best deliver—informative, story-driven content,” it reads.

Content Marketing 40

Content Marketing Marketing Strategy Resources 40

Sword and the Script

JANUARY 19, 2021

Audio is changing how we search for – and consume information. Marketing attribution for earned media. If a prospective buyer reads coverage you earned and then downloads a white paper a week later, or even makes a purchase, you’d want to be able to attribute those outcomes with your effort. Podcast monitoring.

Technology 167

Technology Publicity Software Pitching 167

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 73

Social Media Ethics Trends Viral 73

Beyond PR

NOVEMBER 8, 2016

Word of mouth and third-party mentions are seeing a revolution in the marketing space like never before. Marketers have traditionally underinvested in earned media and overinvested in paid and owned channels,” says Ken in his white paper Master the Mix. However, brands can no longer simply buy consumer trust and interest.

Media 40

Media Consumer Analytics LinkedIn 40

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object. But What Makes Content Marketers Successful?

Strategy 67

Strategy How To B2C Content Marketing 67

PRSay

NOVEMBER 5, 2018

Some of the benefits of syndicating your content include: Engagement: A new report by Technavio highlights how online video has grown from an entertainment medium into a trusted source for information, news and knowledge. For tips and best practices on video content, download our white paper, “ Using Video in Press Releases.”

Video 96

Video Communications Strategy Product Launch 96

Sword and the Script

APRIL 29, 2017

Consumer packaged goods giant Procter & Gamble Co. is reportedly aiming to shave $2 billion from its marketing budget over the next five years. To that end, it’s really hard to sell more if you stop talking to your market. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 67

Marketing Measurement Content Marketing Survey 67