ImPRessions - Crenshaw Communications

JANUARY 9, 2019

But most journalists won’t accept a pitch just because they like you. Media contacts are valuable because they can enable a quick answer and constructive feedback that helps PRs refine our approach. We typically spend more time researching and strategizing than pitching media, for example. They’re not a magic bullet.

Agency 224

Agency Construction Fashion Pitching 224

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Yet, in the digital age, technology, time and trends have a way of changing the game. If you publish fair comparative information about all the companies on owned media on your site or through adtech media channels, your firm will be viewed as more trustworthy than the average sales pitch. Don’t send the same pitch twice.

B2B 147

B2B B2C Enterprise Pitching 147

Buzzstream

MARCH 7, 2024

Other versions of this have included definitional queries and “types of” or “trends” keywords. This term has search volume, and the unique data makes it something they can pitch but gains links passively over time. Focus on keywords that users search for unique data or research to support their claims.

System 62

System Google Policies Guidelines 62

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. There’s also a huge appetite for personal profiles across industry media.

Newspapers 122

Newspapers Radio Construction Fashion 122

OnePitch

NOVEMBER 17, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I have found that the most challenging and rewarding time in PR is when the client doesn’t have any news and we need to get scrappy and tie into trends. It was both unique and timely, which made it a successful pitch.

Strategy 52

Strategy Real Estate Media Pitching 52

Shift Communications

DECEMBER 6, 2017

There’s an overarching trend in the client service business. No one hires an agency to spend their time creating new storylines that can be pitched, finding new reporters to target, flagging breaking news articles, or asking for updates on action items. that our clients need. 3) Be a mind reader.

Agency 113

Agency Pitching Construction Trends 113

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What are some of the biggest pitching mistakes brands make? You need to talk to people.

Pitching 0

Pitching Energy Media Relations Social Media 0

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. What are some of the biggest pitching mistakes communication professionals make? How many pitches is he likely to read? If you do, you always spot ideas for pitches, find clues to where a reporter is headed. Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

The Proactive Report

JUNE 18, 2021

Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. Influencer marketing trend is one that has gained momentum in recent years. These pieces all had a link to the website or the landing page. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

FEBRUARY 6, 2018

Using your technical experts to explain emerging concepts and breaking down trends – without a sales pitch – will be useful for customers and prospects and build confidence in your business. They are naturally skeptical, and the trend in “fake news” has everyone on edge. Third-party credibility has long been a hallmark of PR.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Shift Communications

JUNE 16, 2015

No one hires an agency to spend their time creating new storylines that can be pitched, finding new reporters to target, flagging breaking news articles or asking for updates on action items. Your job in a client service business is to find a way to tie that client into an interesting trend they haven’t heard of.

Pitching 60

Pitching Agency Construction Report 60

Bad Pitch Blog

FEBRUARY 12, 2006

As the blogosphere continues to skewer bad pitches, we''re also linking to the angst and the advice on how to create good pitches. Moron Publicist of the Month: KFC’s Flack Gawker In the aftermath of this outing, the Bad Pitch blog has learned that, while he was probably fried, this publicist was not fired. Think about it.

Resources 40

Resources Pitching Guidelines Construction 40

PRSay

APRIL 11, 2018

Actual time may elapse during an at-bat, for instance, but until a pitcher and a catcher have decided between a slider and a fastball for the next pitch, the game stands still. Then, he decided to yank his star pitcher Aaron Nola after only 5 1/3 innings and 68 pitches — with his team winning 5-0. New clubhouse cultures.

Analytics 90

Analytics Communications Trends Sports 90

Sword and the Script

NOVEMBER 12, 2019

Task someone on the team with tracking these sites, reviewing them periodically and report on new reviews and trends. Today it has categories for software in finance, HR, hotel management, medical, construction and many more. Founded in 2012, GetApp is pitched as a review and comparison site for SaaS products.

Software 17

Software B2B Marketing Data 17

Cision

JUNE 2, 2017

Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Deep learning technology that is woven into Facebook’s suggestions, Newsfeed algorithms, and trending topics.

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Trends and public-domain data seemed to back our theory, so we developed relevant questions, and the media found our results compelling. Be thoughtful in constructing questions. Pitch your client to appropriate media to discuss the survey in a greater context. Don’t stop with a press release. That is only the beginning.

Survey 120

Survey How To Construction Data 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Polaris

SEPTEMBER 4, 2014

A PR professional will help you stick handle those issues by developing appropriate strategies and constructing honest messages. Experienced pros have developed and pitched countless stories in their careers. Media relations is time consuming. The decision to handle public relations yourself is penny wise but pound foolish.

Publicity 100

Publicity Interviews Reputation Construction 100

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

prTini

SEPTEMBER 1, 2014

David’s varied expertise makes him a go-to guy for real-time industry news, trends and analysis … and a must-follow for smart, savvy PR pros. She’s always one step ahead of the latest PR trends and hot topics, and willing to share her tips on navigating the ever-changing industry. Brand hacker. Digital strategist. More impressive? .

Meeting 67

Meeting Social Media Construction Creativity 67

Beyond PR

JUNE 2, 2017

Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Deep learning technology that is woven into Facebook’s suggestions, Newsfeed algorithms, and trending topics.

Real Estate 57

Real Estate How To Web Case Study 57

Bad Pitch Blog

APRIL 2, 2006

Meanwhile end of PJ Ink’s crass, poorly-constructed e-mail has bizarre words I’d like to share with you. PR People Unite and let''s stop pitches like this from a) coming to reporters and b) immediately being forwarded to us with Can you believe someone did this, Richard?" So, folks, meet my Bad Pitch of the month, so far.

Television 40

Television Advertising Advertising Corporate 40

The Proactive Report

JANUARY 30, 2015

Every piece of content has to thoughtfully constructed and delivered. It’s a growing trend and it is definitely impacting the practice of PR. Pitching reporters is not the same as it was 10 or even 5 years ago. This social media strategy template might be helpful when planning your content. It must also be easy to share.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Fuel

OCTOBER 16, 2018

While crayons won’t cut it at this level, you can certain turn a journalist on to a trend you’ve noticed or a possible story idea. The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science.

Web 40

Web Pitching Local Report 40

Doctor Spin

DECEMBER 4, 2023

link] Such isolation can intensify ideological polarisation, diminishing the opportunity for constructive dialogue and understanding between different groups. Story investigation: Before pitching a story or campaign, follow where it originates from, even if it contradicts your initial hypothesis or desired narrative.

Media 52

Media eBook Viral Construction 52

Communications Conversations

MAY 13, 2015

In class group projects and activities, Mallory is a respected leader and can be counted on to share constructive critique and help with fellow students. Read up on clients, write incredible releases and pitches and communicate with ease. Michael Whiting , @RealMikeWhiting. A PR Rock Star should be able to do it all.

Groups 60

Groups Internal International Conference 60