ImPRessions - Crenshaw Communications

JANUARY 3, 2024

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. Here’s to putting the knowledge to good and constructive use!

Construction 182

Construction Storytelling Tools B2B 182

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. At a more tactical level, capitalizing on trends or relevant news angles is great for securing quick, reactive press hits.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Yet, in the digital age, technology, time and trends have a way of changing the game. They may also be reached through storytelling. If you publish fair comparative information about all the companies on owned media on your site or through adtech media channels, your firm will be viewed as more trustworthy than the average sales pitch.

B2B 147

B2B B2C Enterprise Pitching 147

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. It’s all storytelling. What are some of the biggest pitching mistakes communication professionals make? How many pitches is he likely to read? Your story is worthless if you can’t get anyone to care about it. Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

The Proactive Report

JANUARY 30, 2015

Every piece of content has to thoughtfully constructed and delivered. It’s a growing trend and it is definitely impacting the practice of PR. Pitching reporters is not the same as it was 10 or even 5 years ago. We are the storytellers and content marketing should be our domain. It must also be easy to share.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100