Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations different from marketing?

Interviews 100

Interviews Publicity Technology Social Media 100

The Hoyt Organization

APRIL 23, 2024

You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. Alternatively, secure speaking opportunities for key members of your organization at relevant conferences or events. Additionally, respond promptly and professionally to media inquiries and requests for interviews.

Strategy 101

Strategy Nonprofit Social Media Leadership 101

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. Consistently producing and distributing quality content across owned digital marketing channels creates an online portfolio for potential clients, customers and employees to openly reference. Enhanced audience engagement. Measured results.

Strategy 68

Strategy Marketing Leadership Print 68

ImPRessions - Crenshaw Communications

JULY 30, 2020

You often explain to friends and family that you need to have the ringer on your phone on because you’re waiting to hear back from a reporter about an interview. . You figure out how any press conference, panel, or client event can make a good photo opp for social media and marketing materials. .

Privacy 308

Privacy Conference Advertising Advertising 308

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. Mine Social Media for Public Health Trends.

Conference 80

Conference Healthcare Marketing Crisis 80

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. And movie buff.

Social Media 114

Social Media Media Education Analytics 114

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

5W PR

MARCH 26, 2024

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Undertake market research to pinpoint their pain points and craft the communication to tackle these issues head-on.

B2B 78

B2B Strategy Communications Case Study 78

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Q: What are your company’s marketing initiatives for 2019?

Interviews 105

Interviews Ethics Government Internal 105

Prohibition

OCTOBER 28, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

Prohibition

OCTOBER 25, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Deirdre Breakenridge

MAY 8, 2018

The most recent one was focused on public relations disasters and social media. Our guest speaker, Bob Pickard, shared his thoughts regarding setbacks that companies face from his experience as a social media expert. The first is the annual national conference. Conclusion.

Education 232

Education Conference Meeting Crisis Management 232

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

wiredPRworks

MARCH 23, 2022

Looking for the future intersection of social media and podcasting? Get transported to the future today with Jennifer Navarrete, aka @epodcaster, and Barbara Rozgonyi, two Social Media Club chapter founders who met via Chris Heuer and Kristie Wells. About Growing Social Now. and web 3.0. will have on the world.

Web 119

Web Transportation Social Media Community 119

Shift Communications

NOVEMBER 20, 2014

Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. Without further ado, we bring you part one of SHIFT’S “Future of Marketing” Video Series: Mark Schaefer.

Marketing 150

Marketing Conference Social Media Education 150

5W PR

MARCH 18, 2023

The most effective channels for doing so include press releases, social media, and investor relations. Sharing accomplishments, such as product launches and expansion into new markets. By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

APRIL 1, 2021

As the name implies, it launched as an invite-only social media app and was known as a hangout for venture capitalists, tech entrepreneurs and other Silicon Valley elite. There was a healthy amount of FOMO among influencers as well as marketing and PR folks. It’s like podcasting and live conferences had a baby.

Leadership 321

Leadership Conference Sports Meeting 321

Shift Communications

DECEMBER 19, 2014

Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. Marketing Analyst. Future of Marketing Marketing Marketing Technology' Zach Burrus.

Marketing 117

Marketing Technology Analysis Engineering 117

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. And sure, their DreamForce conference is one of the more talked-about events each year. For some, it conjures up imagery of “advertorials” and “sponsored content.” Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Shift Communications

MARCH 6, 2015

Thanks to all the advances in data and technology taking place today, the future of marketing has never been brighter. It has also never been more rapidly evolving, forcing marketers and professionals from all industry walks to work harder than ever to keep pace. Elements of marketing today that are both working and not working.

eBook 60

eBook Marketing Interviews Big Data 60

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 145

Leadership Content Marketing Healthcare Google 145

wiredPRworks

NOVEMBER 10, 2016

Influencer marketing isn't shiny and new, but it is trendy. Influencer marketing was known as blogger relations - and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. Barbara Rozgonyi, CEO, CoryWest Media.

Marketing 65

Marketing Conference Advertising Advertising 65

wiredPRworks

JULY 25, 2016

If you know me, you know I love networking in 3D - and being a marketing speaker at conferences!! It’s about that time - to dust off the resume and steam your “Interview suit”. Making the most of networking and conferences? Barbara Rozgonyi , CoryWest Media CEO, Founder Social Media Club Chicago.

Conference 40

Conference How To Creativity Energy 40

Karen Freberg

JULY 10, 2019

This is usually the time where I do most of my research and getting ready for my teaching semester in the spring with my two social media classes. This fall, I will be doing an independent study focused on influencer marketing and campaign execution with one of my former #FrebergAlum students, Candice Champlin.

Marketing 51

Marketing Ethics Study Case Study 51

Karen Freberg

OCTOBER 17, 2021

I know Tyler and Luke both from conferences at NCA and AEJMC – and they are rising PR scholars and professionals who will make waves in our field. It was the part of their study that interviewed PR senior scholars. Go to a Psychology conference. Reach out to a marketing colleague. This is what I found fascinating.

Study 111

Study Journalism Interviews Conference 111

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Marketing and PR Healthcare Keynote.

Healthcare 53

Healthcare Marketing Conference Training 53

Bianchi Biz Blog

FEBRUARY 22, 2024

We can reach our customers via social media. Social media is a great way to extend the reach of your messaging, but it isn’t the be-all and end-all. But it takes time to build a social media following, especially among your customers and prospects, and PR can help do that by driving them to your social channels.

Automotive 65

Automotive Technology SEO Engineering 65

Communications Conversations

FEBRUARY 20, 2018

Chanel’s only been with Sleep Number for a year-and-a-half, but in that time she’s emerged as a true star for the social media team. I’m Chanel Schmidt, Sleep Number setting 35, and I’m a social media + influencer specialist at Sleep Number. And you were a big part of that from a social standpoint.

Social Media 76

Social Media Media Video Trends 76

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls. Okay, hold my coffee.

Social Media 40

Social Media Brand Branding Media 40

Cision

JUNE 8, 2017

Major holidays are always a good opportunity for PR and marketing campaigns, but many publications require content pitches months ahead of the big day. Keep (and Maintain) a Solid Media List. Within every great PR and marketing campaign lies a solid media list. Social media accounts. Recent content (e.g.,

Pitching 225

Pitching Print Conference Local 225

wiredPRworks

APRIL 6, 2022

Ted’s managed all aspects of production for live concerts and entertainment in everything from small clubs to conference centers to major venues like Carnegie Hall and Yankee Stadium. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

How To 52

How To Engineering System Insurance 52

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I recall being enraged watching members of Congress take energy drink marketers to task for allegedly pushing their products on kids, then realizing that, contrary to what my client believed, it was really not being as responsible as everyone thought. That’s how you build credibility with all audiences. Do the research.

Agency 140

Agency Enterprise Energy Retail 140

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. A PR team often fosters good analyst relationships in much the same way they do with media.

B2B 136

B2B Brand Branding Trade Shows 136