Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. This is largely uncharted territory for an industry that has been fueled almost entirely by diesel for generations.

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Transportation Meeting Newspapers Media 99

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Attendees at the Health Academy conference had the chance to engage with a panel discussion led by three influential health care reporters, Kimberly Leonard from U.S.

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.

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Exercises Google Writing Blogging 198

Karen Freberg

OCTOBER 17, 2021

This was the article I got inspired to write about my thoughts. I know Tyler and Luke both from conferences at NCA and AEJMC – and they are rising PR scholars and professionals who will make waves in our field. I have to give them props for writing this article because I think it will generate a lot of discussion.

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Study Journalism Interviews Conference 111

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. The more reliable and high-quality [the content] is for readers, the more it confers trust in and value of the brand behind it,” Dimond said. But after that, it gets more nuanced. Sites like Otter.AI Sites like Otter.AI

Content Marketing 120

Content Marketing Marketing Viral Study 120

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. 27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Attend conferences. What do they find credible?

Journalism 127

Journalism Media Relations Report Media 127

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

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Survey Report Media B2B 102

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. And, he even added links to their sites. and taking the time to talk about the new new rules of marketing and PR on Growing Social Now.

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Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. I’m able to catch up on what’s new in technology by walking through the exhibit hall.

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Skype Industry Storytelling Interviews 150

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. We also participate in conferences so I spend some of my time working on presentations and webinars. What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

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Writing Education Pinterest Creativity 149

Contently - Strategy

JANUARY 26, 2023

In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Create a content plan.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PR 20/20

JUNE 13, 2017

Write content. Review analytics and write performance reports. Your internal capabilities (or access to external talent) could determine whether or not certain AI solutions make sense for your brand. Check out my keynote presentation from the Intelligent Content Conference on Cognitive Content Marketing. Optimize content.

Marketing 51

Marketing Technology Content Marketing Conference 51

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. At the time of this writing, the rate is currently 3.8%. 1) Not an open house; think: mini-conference. Consider transforming an open house into an event with a conference-like feel.

Resources 77

Resources Creativity Publicity Local 77

PR Conversations

JULY 8, 2016

One of the delightful developments from the International History of Public Relations Conference (IHPRC) and growing interest in the antecedents of the field is the publication of some wonderful books. One chapter from Latin America illustrated the problems of thinking in one language and writing in another.

Conference 48

Conference Skype Writing Internal 48

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. In 2021, at the Women in Trucking annual conference as managing editor of HDT.

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Meeting Automotive Media Transportation 81

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). PR Measurement and Evaluation – an interview with Richard Bagnall.

Education 40

Education Measurement Government Interviews 40

Ethical Voices

JULY 25, 2022

And it turns out a love of reading, keeping up with current events and news, and someone who enjoys writing in long form and telling stories are the kind of things a PR pro is made of. It’s a combination of many things, and they can come both internally and externally. This past year, I was chair of conference.

Ethics 81

Ethics Training Real Estate Agency 81

PR Conversations

JULY 8, 2016

One of the delightful developments from the International History of Public Relations Conference (IHPRC) and growing interest in the antecedents of the field is the publication of some wonderful books. One chapter from Latin America illustrated the problems of thinking in one language and writing in another.

Conference 40

Conference Skype Writing Internal 40

PR Conversations

JULY 8, 2016

One of the delightful developments from the International History of Public Relations Conference (IHPRC) and growing interest in the antecedents of the field is the publication of some wonderful books. One chapter from Latin America illustrated the problems of thinking in one language and writing in another.

Conference 40

Conference Skype Writing Internal 40

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA.

Sports 0

Sports Leadership Internal International 0

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Write an ebook? Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired. Why did you choose the topic, “Are You a #ContentMachine”? Will you blog more frequently?

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Survey Marketing Content Marketing Measurement 90

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. If you don’t have executives who have the time or wherewithal to speak at conferences, don’t do a speaking program just yet. Do you need messaging and branding help?

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Agency Crisis Communications Measurement Analytics 50

Solo PR Pro

MAY 21, 2019

Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”

Leadership 55

Leadership Employee Airlines Construction 55

Stuart Bruce

MARCH 18, 2015

I speak at a lot of conferences and get very positive feedback, but I also often hear speakers who ‘blow me away’ with their presentation style. Attend a training course with with the CIPR, International School of Communication (ISOC) or Leeds Beckett University. Eva Maclaine, chair of CIPR International.

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Training Ethics Course Analytics 60

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Many entered the profession because of their craft skills, such as writing or editing, and that is what they continue to do.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

OCTOBER 28, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan.

Conference 66

Conference Measurement Tourism Twitter 66

Karen Freberg

JUNE 24, 2017

However, I never would have ever imagined I would myself attending the festival and conference in person. Our department has been very supportive and encouraging of us to explore international study abroad programs, so I knew I wanted to set one up. His talk was probably my favorite of the conference. ABSOLUTELY. The sessions.

Education 40

Education Conference Social Media Sports 40

Waxing UnLyrical

NOVEMBER 22, 2010

Why did you write Open Community ? We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. At the same time, internally, we can start thinking about what social media might help us achieve in terms of individual departmental goals (e.g.

Community 82

Community Publicity Web Social Media 82

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Social media is a great way to start doing this. Wanna Subscribe?

Social Media 58

Social Media Customer Service Media Tourism 58

PRSay

AUGUST 12, 2016

The process of emailing a press release to a reporter/editor, following up via phone to pitch your story, offering a spokesperson interview, coordinating that conversation, followed by the story ultimately appearing in print is long gone. Communication, writing and critical thinking skills are what I look for most in a prospective hire.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Prohibition

JANUARY 14, 2022

Will you hold an external or internal press conference? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it? Media contacts – These are the journalists and bloggers who will write about your business. Who are your main stakeholders?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. Only occasionally does a nugget appear. and Macnamara, J.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. Only occasionally does a nugget appear. and Macnamara, J.

Ethics 40

Ethics Meeting Software Policies 40

Waxing UnLyrical

DECEMBER 17, 2012

However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). I was so excited when it arrived, that I immediately started thumbing through it. And, ideally, start to do it better and better.

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Video SEO Skype B2C 79

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. Meanwhile, I was also learning the news I was writing. So, what made you write this book? That is how I started!

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Newspapers Social Media Ethics Travel 52