Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). While at the conference, I’m going to do several media interviews that link to that original blog post. Step 1: Identify Keywords You Can Own.

Exercises 198

Exercises Google Writing Blogging 198

Shift Communications

JUNE 25, 2018

Influencers and topics – Use influencer engagement and conference content to learn more about the current state of the industry. What are the themes discussed the most during a conference on social media? Have the competitors changed the keywords they are placing ads against? How much are they spending on paid?

Analysis 94

Analysis Conference Data Exercises 94

Sword and the Script

AUGUST 14, 2018

Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. .

Survey 102

Survey Report Media B2B 102

Contently - Strategy

JANUARY 26, 2023

Citigroup Delivers Keynote at Industry Event Speaking engagements are a favorite way to deliver thought leadership narratives at industry events or conferences. Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. Do work backward. Don’t let budgets hamstring your thinking.

Airlines 120

Airlines Exercises Fashion Print 120

Solo PR Pro

JANUARY 14, 2020

I've had one client 20+ years that began when I did volunteer PR at a large conference the now-client chaired. And I still cold pitch now and then, follow up, check in with people, etc. You likely have skills many businesses/clients will appreciate. – Terri Thornton , Owner, Thornton Communications.

Insurance 110

Insurance Insurance Banking Groups 110

David PR Group

JANUARY 4, 2016

I have done the GAME exercise with dozens of companies, and almost every time, we come away with renewed focus on an under-served audience. Here’s where you get to make your pitch. For example: Speaking opportunities at industry conferences or association meetings. Hone in on and identify clean, measurable goals. Direct mail.

Strategy 40

Strategy Communications Real Estate Insurance 40

MaccaPR

APRIL 12, 2016

Eventually, it became a soul-crushing parade of windowless conference rooms and personal sacrifice. Find outlets for having fun, exercising, volunteering and eating right. It’s better than leaving an otherwise great situation, only to learn that a s are everywhere. Tear Up your Frequent Flier Card. Master Yourself. Never Stop Learning.

Travel 48

Travel Exercises Corporate Internal 48

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. While most media kits today are digital, some brands still utilize physical media kits for large events such as conferences and conventions.

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

FEBRUARY 17, 2016

In addition to finding good fits in our relationships and continually challenging one another with mastermind meetings and consciously developed conferences, we can treat one another well as fellow business citizens and business partners. If your pitch stinks, you have a sales problem. How can we improve?

Industry 0

Industry Creativity System Training 0

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

MaccaPR

DECEMBER 19, 2019

With the ad criticized as “tone deaf,” “sexist” and “a dystopian hellscape,” consumers noted that the model-slim “ Peloton Wife” exercised as if her life (or marriage) depended upon her losing the few pounds she still retained. The good news (if there was any) for Peloton’s ad agency, Mekanism, was that their ad generated more than 878.3k

Marketing 107

Marketing Exercises YouTube Consumer 107

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. 66% said conferences (including virtual). I’m open to pitches on these, but please read this first. Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. Image credit: Pexels.

B2B 118

B2B Marketing Survey Software 118

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. Daily intensive exercise. Speaker, trainer conference facilitator, and public sector comms expert.​. Except for when I exercise, I stopped watching TV. The root of the problem is always internal.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. However, you may have to make a business case for it the first couple of times and pitch it as an experiment. 11) Pitch a contributed article to the trade media.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

OCTOBER 28, 2020

Although Election Day is fast approaching, the lessons from 2016 have yet to sink in, said Nina Jankowicz during her General Session at PRSA’s ICON 2020 virtual conference today. Make every piece of copy you write and every campaign you pitch embody the truth well told. That’s where you come in.

Government 132

Government Conference Education Exercises 132

Communications Conversations

MAY 13, 2015

For Yunsoo, her favorite part about PR is the way it allows her to exercise her passion for people and for sharing messages with style, tact, and authenticity. Read up on clients, write incredible releases and pitches and communicate with ease. Nominated by Marcia DiStaso, Penn State University. Michael Johnson. Jacqueline Laster.

Groups 60

Groups Internal International Conference 60

Stephen Waddington

NOVEMBER 19, 2017

The International Communications Consultancy Organisation (ICCO) spearheaded by Francis Ingham called on the international industry to stand by 10 principles of ethical behaviour at its conference in Helsinki. Twitter is the largest ever market research exercise that no one ever commissioned. Selective hearing helps no one.

Publicity 164

Publicity Ethics Data Community 164