Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). While at the conference, I’m going to do several media interviews that link to that original blog post. Step 5: Distribute Your Content with Paid Advertising.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Hold weekly conference calls to keep abreast of activity. Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. According to a survey by Intercall, more than 60 percent of call participants admit to doing other work on conference calls.

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 103

Survey Report Media B2B 103

Solo PR Pro

JANUARY 14, 2020

I've had one client 20+ years that began when I did volunteer PR at a large conference the now-client chaired. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. You likely have skills many businesses/clients will appreciate.

Insurance 110

Insurance Insurance Banking Groups 110

David PR Group

JANUARY 4, 2016

I have done the GAME exercise with dozens of companies, and almost every time, we come away with renewed focus on an under-served audience. Did most of them come from advertising? Here’s where you get to make your pitch. For example: Speaking opportunities at industry conferences or association meetings. Direct mail.

Strategy 40

Strategy Communications Real Estate Insurance 40

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. While most media kits today are digital, some brands still utilize physical media kits for large events such as conferences and conventions.

How To 176

How To Media Guidelines Pitching 176

MaccaPR

DECEMBER 19, 2019

With the ad criticized as “tone deaf,” “sexist” and “a dystopian hellscape,” consumers noted that the model-slim “ Peloton Wife” exercised as if her life (or marriage) depended upon her losing the few pounds she still retained. The good news (if there was any) for Peloton’s ad agency, Mekanism, was that their ad generated more than 878.3k

Marketing 107

Marketing Exercises YouTube Consumer 107