Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. Positioning a new business within its category, as part of an industry’s growth or change, is a far stronger pitch.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

AUGUST 8, 2023

It’s definitely worth pitching case studies to trade publications – and preferably before they go live on the website. Many B2B marketers have never talked to a customer (which is a huge problem the leadership needs to fix). This raises the point that incentivizing customers is largely an exercise in relationship management.

Case Study 130

Case Study Study Company B2B 130

Sword and the Script

AUGUST 14, 2018

Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . and execute them?

Survey 103

Survey Report Media B2B 103

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). While at the conference, I’m going to do several media interviews that link to that original blog post. Step 1: Identify Keywords You Can Own.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. There’s a very smart exercise to be done when floating an idea internally. Do work backward. Don’t let budgets hamstring your thinking.

Airlines 120

Airlines Exercises Fashion Print 120

MaccaPR

APRIL 12, 2016

Eventually, it became a soul-crushing parade of windowless conference rooms and personal sacrifice. Find outlets for having fun, exercising, volunteering and eating right. Self-mastery is one of the cornerstones of successful leadership. Tear Up your Frequent Flier Card. At first, business travel was exciting. Master Yourself.

Travel 48

Travel Exercises Corporate Internal 48