Remove Conference Remove Customer Service Remove Exercises Remove Pitching
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Create a Content Hub that Drives PR Results

Cision

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. You don’t need it for this exercise.). Ignore the PA—or page authority.

Exercises 198
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Communications Strategy 101: Get your GAME on

David PR Group

I have done the GAME exercise with dozens of companies, and almost every time, we come away with renewed focus on an under-served audience. Here’s where you get to make your pitch. Is this the time to pound away on better customer service? Hone in on and identify clean, measurable goals. Again, take some time and focus.

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How to Create a Media Kit

5W PR

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. While most media kits today are digital, some brands still utilize physical media kits for large events such as conferences and conventions.

How To 176
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Public relations in 2018

Stephen Waddington

The International Communications Consultancy Organisation (ICCO) spearheaded by Francis Ingham called on the international industry to stand by 10 principles of ethical behaviour at its conference in Helsinki. Twitter is the largest ever market research exercise that no one ever commissioned. Selective hearing helps no one.

Publicity 164