PR Fuel

MAY 5, 2022

As a business, knowing the difference between the two is key to your public relations marketing strategy. Keep reading and grow your business’s brand reputation today! You present your press release to journalists to convince them it is worthy of publication in media outlets. What Is a News Release?

Small Business 101

Small Business Comparison Writing Reputation 101

Garrett Public Relations

SEPTEMBER 12, 2019

Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. What were the new trends this year?

Content Marketing 119

Content Marketing Comparison How To Marketing 119

PRSay

NOVEMBER 8, 2022

By comparison, the average family in the developing world in 1960 aspired to have food for the day, he said. Powell’s reputation — which had been stellar until then — was damaged, along with our international credibility. Public reaction to Musk’s purchase of Twitter has been swift and polarized. Powell’s U.N.

Comparison 154

Comparison Twitter Newspapers Communications 154

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. All publicity is good publicity or is it? It’s free, why not give it a go now?

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

DECEMBER 13, 2019

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. Sentiment analysis can save a business with a bad reputation by indicating customer dissatisfaction within online news. Analyze Your Brand Publicity Values. Track Your Mentions Over Time.

Analysis 105

Analysis Comparison Reputation Radio 105

ImPRessions - Crenshaw Communications

APRIL 6, 2017

Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right. Any comparison between the two images, to say the least, was not flattering to Pepsi. What was the brand thinking in creating the spot?

Comparison 149

Comparison Fashion Retail Reputation 149

NewsWhip

OCTOBER 13, 2022

Lloyd is the President and Narrative Lead of Curious Public. Again, the organization was siphoning public money and kids’ registration fees to out-of-court settlements rather than fixing the root of the problem. . That is a 948% increase in media coverage and a 185% increase in public interest. .

Brand 148

Brand Branding Sports Crisis 148

Prohibition

JANUARY 31, 2023

Social listening enables you to analyse consumer conversations around popular lifestyle topics – giving you clarity on the top mentions, hashtags and public perceptions so that you tap into them. This allows you to benchmark where you are as a brand in comparison. Get in touch today to find out how we could help you.

How To 62

How To Analysis Comparison B2C 62

Prohibition

MAY 9, 2023

All of these give off a much more authentic and human feel to them than in comparison to content directly created by the brand itself. Influencers and notable people can open the door to a style of content you alone as a brand can’t create yourselves such as reviews, get ready with me, and vlog content.

Marketing 62

Marketing YouTube Comparison Fashion 62

NewsWhip

APRIL 29, 2021

This move, one that was supposed to “ save the sport ,” backfired spectacularly on all 12 teams, becoming a PR and marketing disaster as public outcry opposing the league poured in both digitally and physically. . Let’s take a look at the public reaction to the news, as well as which outlets were driving the most engagement.

Crisis 114

Crisis Sports Media Facebook 114

Presspage

JUNE 16, 2023

During a financial crisis, the public side of communications requires human judgment, empathy, and adaptability. Several key trends and predictions can be anticipated: The speed at which the market can analyze stocks, industries, and make comparisons will exponentially increase due to AI-driven algorithms.

Financial 78

Financial System Ethics Data 78

ImPRessions - Crenshaw Communications

MARCH 9, 2016

In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service. That was how we measured the PR team’s performance – by counting the publicity clips our work generated. There’s nothing wrong with quantifying publicity.

Measurement 189

Measurement How To Guidelines Web 189

NewsWhip

JULY 14, 2020

Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement? . We recently had a conversation with a public affairs client. As much as our FD would probably love one tool to rule them all, modern comms needs a suite of products.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ImPRessions - Crenshaw Communications

JUNE 2, 2016

The battle for positive public relations can be fierce, but there’s an upside to having competition. Journalists are known to move around, so take note of names and publications and make sure media lists are constantly updated. All it takes is paying attention and knowing what to look for. What are they missing?

Conference 120

Conference Comparison Leadership Instagram 120

Mark My Words

SEPTEMBER 22, 2022

The darling of daytime TV has been shaken by the public anger directed towards herself and Schofield over the claim that the pair used “VIP access” to jump the Westminster Hall line and file past the Queen’s lying-in-state. That may not be sufficient to appease ITV’s paymasters, said reputation manager Mark Borkowski.

Crisis 60

Crisis Comparison Reputation Film 60

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Reputation management – more 24/7 than ever. We know they are rare in comparison and that is what makes them so important to acknowledge. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Flack's Revenge

FEBRUARY 3, 2021

First, if you’ve gotten patents, it is for all intents and purposes public info that anyone can look up. It helped to flaunt the reputations and academic papers of founders and world-renowned mathematicians Amir Averbuch (Tel Aviv University) and Ronald Coifman (Yale); and highlight the years of research behind the secret sauce.

Technology 177

Technology Comparison Case Study Privacy 177

Public Relations Sydney

SEPTEMBER 21, 2014

As PR professionals we are often asked how public relations (PR) differs from marketing. Target audiences : Marketing aims to reach current and potential customers, whereas public relations is all about maintaining positive relationships with anyone who has an interest in the organisation or brand. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Google Trends is a public web facility that analyzes Google search history to come up with data that shows how often a particular search term is entered into the platform. Google Trends.

Google 98

Google Data Pitching Tools 98

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. Alexa has even achieved SNL skit status, which may not result in greater sales, but seals its reputation as a product of the moment. But, with change comes an opportunity to tell new and different stories or appeal to emerging audiences.

Brand 136

Brand Branding Retail Comparison 136

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. More specifically, articles with narratives opposing mandates tended to come from conservative publications.

Crisis 78

Crisis Brand Branding Airlines 78

Landis PR

APRIL 19, 2021

In an international collaboration, led by LCI’s German Public Relations Global Network (PRGN) PR partner, cometis , and the market research institute KOHORTEN together with their other PRGN partners Currie and Xenophon Strategies , the report examined 140 of the world’s largest companies for the quality of their sustainability reports.

Report 52

Report Financial Comparison Government 52

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Many communicators like them because they serve as a heuristic for the quality of a publication. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong.

Measurement 117

Measurement Communications Survey Web 117

Sword and the Script

JANUARY 12, 2021

A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services.

Financial 89

Financial Video Survey Google 89

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. One enterprising PR practitioner has launched Metaverse Public Relations. There’s no mention of salary comparisons, which is a long-standing issue in PR.

Software 85

Software Internal International Pitching 85

Beyond PR

APRIL 28, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Question #1: Historically, this question always receives a wide variety of comments: Communication with the investment community is an essential component of a well-managed public company. Depends upon information obtained from other reputable sources.

Comparison 45

Comparison Construction Study Retail 45

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. One offshoot of this is the increasingly keen and mindful relationship art has with public relations. By Jiamin Ren. ” The allure of the East.

Marketing 87

Marketing Communications Video Reputation 87

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Is interest growing or declining?

Brand 78

Brand Branding Comparison Measurement 78

Sword and the Script

MAY 14, 2019

The breadth of the Onclusive newscrawler is what enabled the company to report that the number of tier 3 publications have both grown, and have been publishing more articles on average, even as the volume has dropped in the top two tiers. How do you compare a brief mention in a top tier business publication to a product review in a blog?

Case Study 117

Case Study Software Data Web 117

Beyond PR

JUNE 3, 2016

It’s true that investor relations and public relations perform different functions, serve different internal and external audiences, and operate under their own sets of best practices or – in the case of IR – regulations. This will allow you to connect with the public in an authentic way and increase confidence in your brand.

Comparison 40

Comparison Financial Internal International 40

PR Conversations

AUGUST 5, 2015

At the time of authoring this chapter, he was Public Relations Director at General Foods Corporation before taking up the same role for in 1952 for Eisenhower (and subsequently serving in his presidential administration). That is: the question of inadequate accounting for the public relations program of most corporattions.

Corporate 40

Corporate Financial Government Comparison 40

PR in High Definition

AUGUST 21, 2018

Many of our contemporaries have made less flattering comparisons for the initial stages of the pitch process, saying that you wouldn’t marry someone after just two dates, and without having met them – and this is totally fair. In the same way, during the first stage of agency selection, do a lot of it in person or over video calls.

Agency 48

Agency Pitching SEO Comparison 48

Norton's Notes

JANUARY 12, 2015

For instance The Mirror recently reported : For various reasons, Leanne Mitchell did not set things in the right direction with a combination of poor album sales and public criticism of the talent show. So will Rita Ora be able to save the reputation of this failing talent show? Music News online PR Public Relations BBC The Voice'

Television 28

Television Comparison Media Training Training 28

Prohibition

NOVEMBER 9, 2021

The fact that many platforms (such as Facebook Ads) provide alternative styles of paid advertising in comparison to organic advertising means that your paid social ads will have greater potential for success. Organic social media can be used to manage your brand’s reputation and customer relationships. Benefits of Organic Social.

Advertising 62

Advertising Advertising Social Media Strategy 62

Waxing UnLyrical

NOVEMBER 28, 2010

Chipotle mishap highlights importance of clear communication with customers , by Becca Caddy for Reputation Online. Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. He makes Tiger Woods appear well-behaved and almost saintly by comparison.

SEO 42

SEO Measurement Blogging Facebook 42

Mindful Marketing

JUNE 6, 2023

Surgeon General Dr. Vivek Murthy’s most recent warning “ an extraordinary public advisory ,” which is saying something since warnings from the nation’s top doctor are uncommon and have included some grave concerns like AIDS, drunk-driving, obesity, video game violence, gun violence, and, of course, cigarettes.

Social Media 86

Social Media Corporate Media Comparison 86

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189