ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Reputation management – more 24/7 than ever. We know they are rare in comparison and that is what makes them so important to acknowledge. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Mark My Words

SEPTEMBER 22, 2022

The darling of daytime TV has been shaken by the public anger directed towards herself and Schofield over the claim that the pair used “VIP access” to jump the Westminster Hall line and file past the Queen’s lying-in-state. That may not be sufficient to appease ITV’s paymasters, said reputation manager Mark Borkowski.

Crisis 60

Crisis Comparison Reputation Film 60

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Google Trends is a public web facility that analyzes Google search history to come up with data that shows how often a particular search term is entered into the platform. Google Trends.

Google 98

Google Data Pitching Tools 98

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. Alexa has even achieved SNL skit status, which may not result in greater sales, but seals its reputation as a product of the moment. But, with change comes an opportunity to tell new and different stories or appeal to emerging audiences.

Brand 136

Brand Branding Retail Comparison 136

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. What is Paid Social? Benefits of Organic Social.

Advertising 62

Advertising Advertising Social Media Facebook 62

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. One offshoot of this is the increasingly keen and mindful relationship art has with public relations. By Jiamin Ren. ” The allure of the East.

Marketing 87

Marketing Communications Video Reputation 87

Sword and the Script

MAY 14, 2019

The breadth of the Onclusive newscrawler is what enabled the company to report that the number of tier 3 publications have both grown, and have been publishing more articles on average, even as the volume has dropped in the top two tiers. How do you compare a brief mention in a top tier business publication to a product review in a blog?

Case Study 118

Case Study Software Data Web 118

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

OCTOBER 8, 2019

Leads to a reputation for thought leadership. When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education. 43 cents per click.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

Maxim Behar

SEPTEMBER 4, 2023

On the contrary - in the last few cases, it is they who have served to inform the public about who thinks what, what they have done and what they think about what they have done. There are now calls for Toto to cease his activities with this podcast and as an influencer, and for his advertisers to disassociate themselves from him.

Social Media 52

Social Media Media Writing Web 52

NewsWhip

JUNE 23, 2021

Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? Brett Lofgren. President & Chief Revenue Officer, NewsWhip.

Data 78

Data Media Analytics Energy 78

Waxing UnLyrical

JULY 18, 2011

Where does the mainland Europe market fit into this US/UK comparison? That said, there are lots of very creative people in the UK and great things going on in tech (like Tweetdeck ), creative ( Moshi Monsters ), as well as advertising and PR. In the US, many brands run programs that are miles ahead of what they do here or in Europe.

Creativity 74

Creativity Local Comparison Groups 74

ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations , sometimes the stars align and a story just writes itself. When looking for winners and losers in the realm of public opinion, this past quarter offered a wealth of excellent examples. The provocative mix is definitely food for thought for anyone responsible for brand reputation. It is media kryptonite.

Airlines 136

Airlines Comparison Facebook Video 136

Prohibition

JUNE 26, 2017

The tyrant comparison. The move is a classic, and yet nine times out of ten, it is entirely unreliable and dangerous to a reputation. 31 The PR industry, much like the advertising industry, has been challenged no end over recent years. The power of utilising an image of strength and solidarity. The outlandish cheesy puff.

Comparison 48

Comparison Policies Travel Examples 48