Cision

OCTOBER 3, 2016

Simply identify terms people may use when they’re in the different stages of the buying journey : Awareness, Research, Consideration, Comparison, Purchase, Advocacy, and input those as searches. Comparison: “[Your cosmetic company name] versus [Competitor cosmetic company name] – which is better? Anyone use it? Track Sentiment.

Software 0

Software Comparison Media System 0

Onclusive

JUNE 8, 2022

Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.” So while the adage “all press is good press” may not necessarily be true as it relates to brand reputation, it does appear that negative media coverage drives more website activity.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

Negative news content in comparison. So while the adage “all press is good press” may not necessarily be true as it relates to brand reputation, it does appear that negative media coverage drives more website activity. “It is evolutionarily advantageous to prioritize negative. on negative information. attentiveness.”

Consumer 195

Consumer Brand Branding Media 195

5W PR

DECEMBER 8, 2022

First of all, companies have to begin by evaluating the effectiveness of their current public relations efforts because PR campaigns tend to have a direct impact on brand reputation as well as brand awareness, which means it’s important for companies to keep track of their performance. Media reach. Share of voice.

Measurement 88

Measurement Comparison Reputation Industry 88

PR Fuel

MAY 5, 2022

Keep reading and grow your business’s brand reputation today! For example, millennials tend to gravitate towards certain formats to receive current news in comparison to baby boomers, particularly when it comes to political-related news. PR strategies aim to build upon, promote, and manage your business’s brand reputation.

Small Business 91

Small Business Comparison Writing Reputation 91

Garrett Public Relations

SEPTEMBER 12, 2019

Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. What were the new trends this year? And what hasn’t changed? The overarching […].

Content Marketing 119

Content Marketing Comparison How To Marketing 119

Cision

APRIL 28, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Depends upon information obtained from other reputable sources. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved. Initially, it was predominantly retail investor-based.

Infographics 174

Infographics Comparison Construction Study 174

ImPRessions - Crenshaw Communications

APRIL 21, 2017

The provocative mix is definitely food for thought for anyone responsible for brand reputation. The Fox News brand has taken some major reputation hits even before the departure of Roger Ailes last summer. It would have been far better to simply apologize and admit that the comparison made no sense and was offensive to boot.

Airlines 136

Airlines Comparison Facebook Video 136

PRSay

NOVEMBER 8, 2022

By comparison, the average family in the developing world in 1960 aspired to have food for the day, he said. Powell’s reputation — which had been stellar until then — was damaged, along with our international credibility. Powell’s U.N. speech and the picture of the vial would become emblematic of a failure in U.S.

Comparison 129

Comparison Twitter Newspapers Communications 129

Critical Mention

DECEMBER 13, 2019

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. Sentiment analysis can save a business with a bad reputation by indicating customer dissatisfaction within online news. Many communications strategies can lead to business success.

Analysis 105

Analysis Comparison Reputation Radio 105

ImPRessions - Crenshaw Communications

APRIL 6, 2017

Sure, there are the PR post-mortems and the ad agency schadenfreude disguised as “learnings” (the ad was created in-house), but for Pepsi’s brand reputation, the worst is over. Any comparison between the two images, to say the least, was not flattering to Pepsi. What was the brand thinking in creating the spot?

Comparison 149

Comparison Fashion Retail Reputation 149

Prohibition

MAY 9, 2023

All of these give off a much more authentic and human feel to them than in comparison to content directly created by the brand itself. Influencers and notable people can open the door to a style of content you alone as a brand can’t create yourselves such as reviews, get ready with me, and vlog content.

Marketing 62

Marketing YouTube Comparison Fashion 62

Prohibition

JANUARY 31, 2023

This can include looking at how a competitor is perceived online, in terms of how customers talk about them to identify their brand reputation. This allows you to benchmark where you are as a brand in comparison.

How To 62

How To Analysis Comparison B2C 62

Mindful Marketing

JUNE 6, 2023

For instance, McMillen Health identifies 15 social media dangers : Sedentary behavior (P) Less sleep (P) Social Media addiction (M, P, S) Cyberbullying (M, S) Missing out on face-to-face relationships (S) Less time for other activities (M, P, S) Social comparisons (M, S) Affecting self-image (M) Damaging online reputation (M, S) Harmful to mental well-being (..)

Social Media 86

Social Media Corporate Media Comparison 86

Presspage

JUNE 16, 2023

Several key trends and predictions can be anticipated: The speed at which the market can analyze stocks, industries, and make comparisons will exponentially increase due to AI-driven algorithms. Investors will rely on trustworthy and reputable channels for accurate financial information.

Financial 78

Financial System Ethics Data 78

Communications Conversations

MAY 14, 2020

Think about someone like Jimmy Butler–who’s the closest comparison I can think of. And he doesn’t have the best reputation as a teammate. Players like Jordan simply don’t exist in the modern NBA. He’s had a difficult time finding a landing spot.

Leadership 88

Leadership Comparison Ethics Industry 88

PR in High Definition

MARCH 28, 2023

It is also a pivotal market for many companies’ global success and for anyone looking to establish a good base for doing business throughout the region it is critical to establish a strong reputation. However, also think carefully about comparisons between countries within Europe.

Measurement 62

Measurement Comparison Local Examples 62

Stephen Waddington

NOVEMBER 5, 2020

A search trends comparison in the past 90 days shows the correlation between COVID-19, lockdown, and jobs in my own city of Newcastle. It has applications for profile, reputation and crisis communications. It returns search volumes over time as a percentage of the peak. Breakdowns by region and related terms are also shown.

Google 124

Google Reddit Comparison Trends 124

Mark My Words

SEPTEMBER 22, 2022

Comparisons were immediately made with David Beckham’s refusal of an offer to jump the 13-hour line of mourners on the same day. That may not be sufficient to appease ITV’s paymasters, said reputation manager Mark Borkowski. Memes and mockery continued to spread on social media. Lawyers can’t really help this situation.

Crisis 60

Crisis Comparison Reputation Film 60

Sword and the Script

OCTOBER 8, 2019

Leads to a reputation for thought leadership. Making this comparison is usually easy because chances are, someone in your organization is responsible for buying traffic, whether that’s through pay-per-click (PPC), paid social, paid email distribution or other paid channels. There are a few benefits I’d add to that: a) Media relations.

Content Marketing 79

Content Marketing Marketing Comparison Measurement 79

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Reputation management – more 24/7 than ever. We know they are rare in comparison and that is what makes them so important to acknowledge. 2017 PR Takeaways. Good news, bad news, fake news – it never stops. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead.

YouTube 136

YouTube Training Video Survey 136

NewsWhip

APRIL 29, 2021

This post saw 35.2k “love” reactions in comparison to only 464 “angry.” From the data it is obvious that the plans lost the trust of their fans, players, and management, and it is now clear the only way to restore their reputations is to begin to rebuild that trust, and focus on the game first, not the money.

Crisis 114

Crisis Sports Media Facebook 114

ImPRessions - Crenshaw Communications

JUNE 2, 2016

For early stage companies, it may be advisable to have a healthy mix of paid and earned media on key social platforms, due to precise targeting ability as well as lower costs in comparison to traditional outlets. Use of a paid media amplification service like Taboola can also be a budget-friendly way to amplify branded content.

Conference 120

Conference Comparison Leadership Instagram 120

Flack's Revenge

FEBRUARY 3, 2021

It helped to flaunt the reputations and academic papers of founders and world-renowned mathematicians Amir Averbuch (Tel Aviv University) and Ronald Coifman (Yale); and highlight the years of research behind the secret sauce.

Technology 177

Technology Comparison Case Study Privacy 177

NewsWhip

OCTOBER 13, 2022

For comparison, Hockey Canada had a mere 143 articles written about them with just 14 thousand interactions in the same period the year before. According to NewsWhip’s data, there have been 7.5 thousand articles and 200 thousand social media interactions on Hockey Canada since September 1st – just 40 days.

Brand 148

Brand Branding Sports Crisis 148

ImPRessions - Crenshaw Communications

MARCH 9, 2016

None of these criteria stand alone, and some are even arguable, but in aggregate they are powerful, and the most important factor is an apples-to-apples comparison over time. Or to invest the measurement budget in a study that gauges brand preference in a given customer segment, or corporate reputation lift over time.

Measurement 189

Measurement How To Guidelines Web 189

NewsWhip

JULY 14, 2020

Their role is solely public affairs, not PR, but we wanted to recommend the importance of a complementary media strategy to help them manage their reputation around some key issues. We recently had a conversation with a public affairs client. We recently had a conversation with a public affairs client.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.

Marketing 99

Marketing Advertising Advertising Comparison 99

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Alexa has even achieved SNL skit status, which may not result in greater sales, but seals its reputation as a product of the moment. Where the two differ in side-by-side comparisons seems to come down to user experience, an area where no digital business can afford to disappoint in the battle for hearts and wallets (and stomachs).

Brand 136

Brand Branding Retail Comparison 136

Shift Communications

DECEMBER 26, 2016

It does a deeper dive into Google data and trends, making comparisons and predictions based on historical data and results of real-life advertising and marketing campaigns. This platform is a one stop shop for consumer trends, marketing insights and industry research, all presented in an easily digestible and deck-ready format. Casey Egan.

Google 98

Google Data Pitching Tools 98

Landis PR

APRIL 19, 2021

The wide range of data allows a comparison and a good analysis of their own status and that of their peer groups. The GEM guides best-practice ESG reporting and true transparency for investors, improving not only your reputation but also your bottom line – and making the world a better place. Learn more at: [link].

Report 52

Report Financial Comparison Government 52

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Tying outcomes to communications has long been a challenge. On donations? And on and on. I once worked with an agency team that had placed a client in the Wall Street Journal.

Measurement 114

Measurement Communications Survey Web 114

NewsWhip

NOVEMBER 2, 2021

Although Delta Air Lines and United Airlines generated their share of buzz for their policies, they paled in comparison to Southwest, which also contended with a rumor about operational challenges becoming conflated with its vaccine policy.

Crisis 78

Crisis Brand Branding Airlines 78

Sword and the Script

JANUARY 12, 2021

I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services. Most of the reputable services mark links sent over their network as “no follow.” I recommend using a reputable press release service, like those mentioned here to keep it clean.

Financial 88

Financial Video Survey Google 88

Katie Paine's Measurement Blog

MARCH 29, 2023

NASA’s heritage and enduring reputation helped it recover. That was my conclusion from a comparison of two more recent crises, the Planned Parenthood videos and Bill Cosby. That was my conclusion when I compared NASA and Major League Baseball. NASA was reeling from a series of flops and MLB was reeling from the steroid scandal.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. There’s no mention of salary comparisons, which is a long-standing issue in PR. Onclusive acquires Critical Mention. To be fair, it’s not a problem unique to PR.

Software 85

Software Internal International Pitching 85

Prohibition

JUNE 26, 2017

The tyrant comparison. The move is a classic, and yet nine times out of ten, it is entirely unreliable and dangerous to a reputation. The power of utilising an image of strength and solidarity. So, we have an example of positive PR used to spin a certain message. The outlandish cheesy puff. Finally we have Trump, Farage and Putin.

Comparison 48

Comparison Policies Travel Examples 48