ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. Here’s why earned speaking opportunities are an important PR program element.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. So, it looks like we’re all going to have to sharpen our virtual event producing, presenting, and attendance skills for the foreseeable future.

Conference 310

Conference Trade Shows Technology Video 310

5W PR

AUGUST 31, 2017

Here are some notable trends present throughout the show: Quinoa in skincare. The post PR Recap: Trends from the World’s Largest Independent Beauty Trade Show, Indie Beauty Expo appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

Bianchi Biz Blog

APRIL 3, 2024

And that environment of change has also extended to the industry’s longstanding events and trade shows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers. of Energy, the U.S.

Automotive 98

Automotive Mobile Trade Shows Engineering 98

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. COVID-19 has crippled some industries, and it’s had an indirect effect on many others.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. They can also present valuable networking opportunities. Show your expertise with facts, short anecdotes, and insights. Present the best face of the company.

B2B 178

B2B Trade Shows Leadership Conference 178

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. If an executive wants top-tier opportunities but has no real speaking history “to speak of,” start with smaller groups who are hungry for interesting presentations. Look into colleges, not-for-profits and community organizations to start.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . They can also be used as a platform for the largest company announcements. .

Company 68

Company Trade Shows How To Product Launch 68

Cision

JULY 24, 2017

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences. Inspire Action.

Trade Shows 209

Trade Shows How To Conference Examples 209

5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. Exhibitors have become more selective in their trade and marketing spending, realizing that passive strategies are no longer effective.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. Partnerships and Joint Ventures It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product. This is a situation where the company that builds websites might include your services as part of a package deal, which benefits both of you. Partnerships and Joint Ventures.

Strategy 133

Strategy Marketing Trade Shows Video 133

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Sword and the Script

JANUARY 24, 2023

Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences between media classes. Share in the company Slack. Buy reprints and hand them out at a trade show. Post it to your newsroom.

Media 103

Media Advertising Advertising Print 103

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. An auto show within a consumer electronics show. Looking at the numbers. million square feet of exhibit space.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

MAY 16, 2020

The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). Try our services. 542 from the U.K. and 348 from Canada.

Survey 170

Survey Media Relations Pitching Media 170

ImPRessions - Crenshaw Communications

DECEMBER 9, 2016

A lot of blood, sweat and tears go into researching, constructing and presenting the perfect proposal. After a demanding week of satisfying client and company commitments, the entire PR profession takes a much deserved break (except for those weekends when there’s a client event, trade show or crunch time on an RFP.)

Trade Shows 120

Trade Shows Construction Fashion Pitching 120

Bianchi Biz Blog

JANUARY 19, 2023

APMA showed its Project Arrow concept, Canada’s first zero emissions EV designed by Canadians and manufactured in Canada, spearheaded by the Automotive Parts Manufacturers’ Association. trade show held since 2020) generated lots of automotive and mobility news.

Automotive 82

Automotive Transportation Technology System 82

PR 20/20

JUNE 22, 2022

Sales teams can also add content like presentations, important social share threads, and videos to their dashboards. Teams can use HubSpot workflow templates to define their ideal customer profile, then use automation to tag any contacts or companies that meet that criteria. Photo credit: HubSpot. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

The Hoffman Agency

JANUARY 27, 2020

Rather than a pile of casino winnings or a plush Donatello, I came away with valuable perspective on how companies need to be presenting themselves at events like these, and I’d like to share that to help you get the most out of tech’s glitziest event. No Company is an Island (Bridges are Expected). Why should I care?”.

Privacy 36

Privacy Trade Shows Consumer B2B 36

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Your CEO is presenting to thousands of people to unveil this new product. Aren’t all of those plausible?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Bianchi Biz Blog

JANUARY 21, 2021

Other possibilities for the virtual platform include interactive formats, such as virtual presentations, conferences, tech days or any other form of exchanges with customers and business partners. On a display board, the guest can see key topics, which can be a mix of downloadable product information, videos and 3D models. Michael Scheuer.

Automotive 70

Automotive Training Travel Meeting 70

Polaris

AUGUST 28, 2014

But for your presentation, pick just one of these topics, drill down even further and speak only about that one subject. Then spend some time researching industry events, such as trade shows and conferences, where you’re likely to find them. company that formed several years after ENN launched in Canada.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Contently - Strategy

SEPTEMBER 10, 2020

Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. A couple of years ago, I created a presentation on diversity in marketing.

Brand 118

Brand Branding Marketing Facebook 118

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. This was more apparent than ever when looking at the roster of brands presenting at IBE.

Trends 94

Trends Trade Shows Community Instagram 94

Flack's Revenge

JUNE 2, 2015

It was great info, and relevant for companies seeking to improve their standing and results with analysts and enterprise IT decision-makers. Also, you can meet with them at other times informally – e.g. at trade shows, based on personal relationships and direct contact. Why care about analysts – and Gartner?

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Sword and the Script

JANUARY 9, 2018

Sometimes these are developed and published by independent media companies, trade groups or associations. How B2B Marketing Can Get More out of Trade Shows. Research shows it takes more than 70% of B2B organizations four days to follow up after a conference. 11) Cite the story in new business presentations.

Media 102

Media B2B Groups Conference 102

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. In a third example, a vice president of sales for a business training consultancy said the “free talks” the company gives often is how his company acquires most customers. Qualify hard, close easy,” he said.

Marketing 60

Marketing B2B Local Customer Service 60

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” In my presentation, I tried to set things up by taking a look back at where we’ve come from when it comes to tech in PR. Will companies still be investing millions in content marketing? VR is coming folks.

Technology 60

Technology Content Marketing Social Media Facebook 60

ReimaginePR

SEPTEMBER 5, 2016

You’ll need to present content in a way that makes sense to the reader, which is almost always your customer. If more brands asked and answered this question honestly, they’d be a lot less “company updates” and a lot more valuable customer-relevant information on their blogs. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

Beyond PR

OCTOBER 25, 2016

Conferences, trade shows and industry events are a huge investment of time and resources. Cision spent the last few days at PRSA International Conference 2016 giving presentations, engaging on social media and even launching our next-gen platform Cision Communication Cloud™. So how do you make the most of your experience?

Conference 40

Conference How To Trade Shows Twitter 40

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final."

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48