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Steal the Spotlight: Tips For Making a Memorable Impression at Trade Shows

Konnect Agency

Trade shows offer an invaluable opportunity for businesses to increase visibility and connect with potential clients. When you select outfit choices for your team, play up your company logo, color scheme and even slogan to help unite and differentiate your crew. is our favorite pre-show promo.

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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences between media classes. Examples: Print news sites, broadcast news, blogs, newsletters and possibly influencer posts. Share in the company Slack.

Media 105
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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. When it comes to giveaways, you can distribute coupons or promo codes online.

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Post Launch Marketing Strategy

5W PR

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product. When it comes to giveaways, you can distribute coupons or promo codes online.

Strategy 133
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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

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How long before virtual reality transforms corporate storytelling?

Communications Conversations

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Storytelling happens in print. Your CEO is presenting to thousands of people to unveil this new product.

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12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

Sometimes these are developed and published by independent media companies, trade groups or associations. How B2B Marketing Can Get More out of Trade Shows. If conferences, tradeshows and events are a big part of your marketing effort, a print version of your story is worth bringing. 12) Go earn another story.

Media 98