ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

5W PR

MAY 7, 2021

It is essential for companies to be organized and to keep up with trends and issues in their field. Digital PR tools can be used to effectively manage time spent online and on social media to ensure the best results. Good PR and communication teams know how to communicate on social media platforms effectively and smartly.

Digital PR 88

Digital PR Company SEO Newspapers 88

Communications Conversations

FEBRUARY 21, 2020

.: Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. .: Thomas for class.

Social Media 157

Social Media Media LinkedIn Tourism 157

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink!

Newspapers 59

Newspapers Print Media Social Media 59

Mark My Words

OCTOBER 13, 2022

The Queen’s death has given the core Royal Family members an opportunity to “reset” relations with a voracious media and explore new methods of communicating directly with the wider public, insiders say. The royals are in a battle to stay relevant so they have to use social media.”

Social Media 60

Social Media Interviews Media YouTube 60

Axia PR

MAY 2, 2018

There aren’t many people who read the newspaper at breakfast anymore. Most of us get the news from our phones through social media. However, traditional media – like newspapers and major news outlets – still hold value in our fast-paced, 24-hour news cycle.

Social Media 54

Social Media Newspapers Media Company 54

PRSay

DECEMBER 7, 2023

A continued emphasis on credible and diverse sources Our survey found that when generating story ideas, finding sources or verifying information, young journalists often turn to reporting in the field (94%), primary-source networks (92%) and experts and think tanks (92%), much more than they rely on social media platforms.

Journalism 187

Journalism Real Estate Survey Report 187

The Hoyt Organization

APRIL 23, 2024

Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging. Partnering with like-minded companies or sponsoring events can help increase brand awareness and credibility.

Strategy 101

Strategy Nonprofit Social Media Leadership 101

Barokas

JULY 10, 2017

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). Now I’ll share my two-cents on how to further develop your social media savviness. Steps to Mastering Social Media.

Social Media 60

Social Media How To Media Resources 60

Cision

OCTOBER 8, 2015

An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). Not all pharma companies have the same agenda when it comes to medical marijuana. But not by everyone, nor everywhere.

Company 120

Company Newspapers Transportation Measurement 120

Bianchi Biz Blog

FEBRUARY 1, 2024

Top 3 advice for a foreign company to navigate the media and communications environment in Japan 1. Integrate Traditional and Digital Approaches: Japan appreciates a balanced blend of traditional and digital media. And an important note to foreign companies entering the market: very few English media titles exist in Japan.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. The media marketplace is also changing. Traditional media continues to shrink while job opportunities in public relations, integrated communications, and social media expand and grow.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? Companies opt for newswire distribution because it’s quick, efficient, and guaranteed. Newswires aren’t earned media . They’re here to stay. Benefits of using a newswire.

SEO 279

SEO Print Financial Product Launch 279

Sword and the Script

OCTOBER 24, 2023

You haven’t been in business long enough If your business is newer, your website may lack polish and detail, you may not have a ton of social media content and your product or service may have limited availability. But top media outlets may opt for more seasoned companies to feature. Yes, reporters are human.

Pitching 131

Pitching Newspapers Report Local 131

Contently - Strategy

MAY 11, 2024

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. For example, you could engage with a local food blogger or critic and ask them to post to their social media or review sites.

Local 97

Local SEO Strategy How To 97

Maxim Behar

MARCH 28, 2024

I transitioned from journalism after being one of the founders of the outstanding daily newspaper "Standart," and I wanted to see if I could succeed in business. What would motivate you to be loyal to a company? Should we be careful about what we post on social media and how it affects our career development? Rather yes.

Journalism 64

Journalism Newspapers Training Education 64

Communications Conversations

APRIL 2, 2018

Remember, social media marketing is still a relatively new discipline. So, many companies are still (even in 2018) relatively new to the social media metrics game. Second, there’s a significant skills and understanding gap among CMOs and other senior-level marketers when it comes to social media marketing.

Social Media 84

Social Media Media Report Video 84

5W PR

MARCH 9, 2021

This is why earned media ?—?any any media coverage or publicity that’s not generated by the company itself or its employees and collaborators?—?is This type of content is created by the company’s customers, fans on social media, bloggers, or journalists. Value of Earned Media. Goals of Earned Media.

Media 88

Media Newspapers Engineering Employee 88

Deirdre Breakenridge

JUNE 25, 2018

As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are getting most of their content from social media and online platforms. The changing media landscape has made companies and organizations change the way they do PR.

Sports 150

Sports Television Social Media Newspapers 150

Agility PR Solutions

JUNE 29, 2020

As recently as 20 years ago, marketers’ options for advertising platforms basically boiled down to broadcast television, radio, newspapers, and billboards. Now, advancement of digital platforms from web banners to social media ads have relegated these channels under the heading of “traditional media.”

Television 96

Television Radio Newspapers Media 96

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. This content can take various forms, such as press releases , blog posts, social media posts, and articles.

Healthcare 64

Healthcare Strategy Publicity Pharmaceuticals 64

PRSay

DECEMBER 14, 2021

If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. In late October, Facebook announced it was changing its company name to “Meta,” to “bring the metaverse to life.” Roblox Corp.,

Real Estate 157

Real Estate Journalism Construction Newspapers 157

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 187

Communications Journalism Advertising Advertising 187

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 146

Publicity Newspapers Journalism Energy 146

Stephen Waddington

APRIL 14, 2020

The conclusion to the story of the digitisation of news media may only take a matter of months. Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. The split in advertising is roughly equal.

Print 102

Print Newspapers Crisis Local 102

Bianchi Biz Blog

NOVEMBER 9, 2020

Consider that: The number of bona fide independent media outlets is declining – in the U.S. the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

NewsWhip

JUNE 20, 2022

Facebook is one of the largest social media platforms in the world, raking in 2.91 In 2021, Reuter’s Digital News Report showed that our European neighbors were increasingly active online, with 69% of Germans , 76% of Italians , and 78% of Spaniards sourcing their news from the web and social media.

Facebook 78

Facebook Newspapers Sports Television 78

Mindful Marketing

AUGUST 5, 2023

This past April new-owner Elon Musk formally changed the company’s l egal name to X Corp. So, companies constantly need to be making inroads with the next generation, which is about to age into the market. In reality, the curious move was several months, if not years in the making.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. Our company, for instance, still sends out press releases on some occasions for many of our clients. Whether you are the end reader or reporting major news for tomorrow’s newspaper doesn’t matter. And there is no coming back. There’s an earthquake?

Social Media 59

Social Media Facebook Airlines Web 59

Doctor Spin

MARCH 1, 2024

Various companies, organisations, and institutions have in-house PR teams that hire entry-level PR professionals. Media outlets. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Event planning companies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PRSay

MAY 24, 2021

Another force turning people away from national news programs has been the public’s addiction to social media, which amplifies negativity and often sidesteps facts in favor of unsubstantiated opinion and innuendo, he said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

5W PR

MAY 4, 2022

Blockchain is a distributed ledger that allows users to make secure payments and store currency without the need for a bank or credit card company. While some companies may have a full marketing department with experts in both digital and traditional marketing at their disposal, others may have no marketing team at all.

Technology 88

Technology Publicity Banking Newspapers 88

Axia PR

AUGUST 19, 2017

Your company made it to the Inc. It’s a well-deserved accomplishment that shows your company’s growth over the past three years. Many companies don’t know where to start. We compiled a list of five ways you should promote this company award. 5 ways to promote your award. Congratulations! 500/5000 list.

Company 48

Company Newspapers Journalism Local 48