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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

Handbook 191
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Executing An Effective Non-Profit PR Strategy

The Hoyt Organization

Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging. Partnering with like-minded companies or sponsoring events can help increase brand awareness and credibility.

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Why you can’t afford to leave digital out of your media mix

Agility PR Solutions

As recently as 20 years ago, marketers’ options for advertising platforms basically boiled down to broadcast television, radio, newspapers, and billboards. Now, advancement of digital platforms from web banners to social media ads have relegated these channels under the heading of “traditional media.”

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How Sports #PR has Changed for the Better (Mostly)

Deirdre Breakenridge

As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are getting most of their content from social media and online platforms. The changing media landscape has made companies and organizations change the way they do PR.

Sports 150
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Top 3 advice for a foreign company to navigate the media and communications environment in Japan 1. Integrate Traditional and Digital Approaches: Japan appreciates a balanced blend of traditional and digital media. And an important note to foreign companies entering the market: very few English media titles exist in Japan.

Marketing 106
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A Guide To Successful Healthcare Public Relations Strategies

The Hoyt Organization

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. This content can take various forms, such as press releases , blog posts, social media posts, and articles.