Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). Internal PR teams also rely on PR tech. Additional Resources from Sword & the Script. The PR job of has never been more challenging.

Software 156

Software Tools Technology Resources 156

ImPRessions - Crenshaw Communications

MARCH 23, 2022

There’s an endless list of priorities, from onboarding and immersion to setting expectations and navigating the processes within a new company or organization. The list will not only be an educational resource for the agency team, but it can spark thoughts about “out of the norm” assets that have been overlooked in the past.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Great company.

Leadership 170

Leadership Industry Conference Trade Shows 170

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 131

Leadership B2B Study Survey 131

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Being an information resource is an excellent way to build up to getting solid coverage. Yet the CMO is disappointed because the interview didn’t immediately produce new business leads.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews.

Analysis 156

Analysis B2B Interviews Tools 156

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. Give break out sessions on networking strategies, interview skills and career planning.

Resources 78

Resources Creativity Publicity Local 78

Solo PR Pro

AUGUST 1, 2023

However, the process can be overwhelming if you're unfamiliar with the necessary steps and resources involved. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way.

Employee 87

Employee Small Business Resources Insurance 87

Critical Mention

MARCH 13, 2019

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex B2B sales. His greatest strength is in getting others to build consensus around what must change, and identify the resources within themselves that will drive positive results. SCHEDULE A DEMO.

Interviews 65

Interviews B2B Measurement Blogging 65

Remote PR Jobs

SEPTEMBER 25, 2023

To understand what else the PR industry is doing in response to the intensifying spotlight on diversity and inclusion, I interviewed 18 CEOs who lead firms in the top 100 Global PR agencies. Most agencies admitted they were focused on attracting diverse talent but had not been dedicating resources to establishing an inclusive culture.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

ImPRessions - Crenshaw Communications

AUGUST 12, 2019

What is the company’s reason for being? A bulletproof business model and compelling story will reinforce the company’s legitimacy and offer a foundation for long-term PR planning. Not enough companies ask this question, and it’s an important one. Not enough companies ask this question, and it’s an important one.

Agency 149

Agency Internal International Course 149

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees.

Employee 86

Employee Real Estate Video Internal 86

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 129

Journalism Media Relations Report Media 129

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. It should outline the company’s purpose, measures of success, how its offering is valued, and by whom.

Exercises 136

Exercises Comparison Internal International 136

Shift Communications

SEPTEMBER 23, 2016

For example, as an account coordinator, you have to be a really good researcher and you have to learn to use your resources to help find the answer. I’d say the biggest piece of advice I could offer for people starting out in PR is to perfect your writing skills and become a resourceful person. Being resourceful has several meanings.

Interviews 60

Interviews Resources Writing Course 60

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed.

Publicity 256

Publicity Brand Branding Storytelling 256

Bianchi Biz Blog

OCTOBER 17, 2022

Every two weeks, Gravitas Detroit CEO and Founder Jan Griffiths welcomes executives, entrepreneurs and innovators in the field for long-form interviews. Plus, the Automotive Leaders Podcast is now on YouTube , where you can watch video of the interviews on demand. And we won’t be surprised if you catch the podcasting bug.

Automotive 87

Automotive Industry Leadership Interviews 87

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. But it’s often simply because the company is unprepared for the opportunity. Some of the best company stories involve a little benign risk-taking. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. This is bad practice all around. The negative media story. .

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. Now may be the time to upgrade your stock photo resource or even invest in your own hi-res photography. Lock in interns and other talent. Dream up new twists on seasonal pitches.

Analytics 130

Analytics Pitching Internal International 130

Barokas

MARCH 16, 2020

It’s also caused many companies to refocus their PR, marketing and communications plans. For many companies, it’s fair to wonder what role they should play in the national conversation. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information.

Communications 88

Communications Case Study Conference Resources 88

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Before drafting your content contributor guide, look at the guides other companies have created and see if there are common best practices that you can implement in your own guide.

How To 177

How To Guidelines Content Marketing Video 177

The Stalwart Blog

JUNE 24, 2014

In the past, I have been asked in an interview about something from an internship that I could not remember. Journaling will help in the future when you edit your portfolio/resume and most importantly, when you have to prepare for an interview. Use your Resources. Use a Journal. Make Goals. Do your Research.

Journalism 127

Journalism Marketing Internal International 127

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Many companies that hire freelancers include indemnification clauses in their contracts, meaning that the writer may be on the hook should a lawsuit result from their published work. Fact-checking resources and tools.

Content Marketing 144

Content Marketing Marketing Viral Study 144

PRSay

JULY 16, 2020

In an interview with PRsay, Campbell shares her insights on working with CEOs, leading virtual teams and overcoming barriers to management roles: What are the main distinctions between management and leadership? We manage our time, projects and resources, and often begin to manage people.

Leadership 163

Leadership Meeting Employee Internal 163

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. Here are 10 easy ways to maximize new press using your own internal resources: 1. Here are 10 easy ways to maximize new press using your own internal resources: 1.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

JULY 27, 2021

A case for more media relations resources. Although investment remains the same in some organizations, it could be a point of leverage when asking for more resources if pros have been able to prove success over the past year with increased priorities. The company’s response: We’re sorry, we don’t have time.

Media Relations 175

Media Relations Media Pitching Survey 175

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged.

Employee 174

Employee Reputation Internal International 174

Barokas

APRIL 16, 2019

But while scaling by the Silicon Valley standard – growing fast and furious at any cost – may work for those rare companies that have just the right mix of timing, people, ideas and funding, it doesn’t work for every startup. Align your teams : Morale and messaging can suffer when companies grow quickly.

How To 102

How To Crisis Internal International 102

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Internal communication flows It’s important to set up transparent information flows between team members. This will help everyone adopt the talking points agreed upon.

Communications 210

Communications Measurement Tools Enterprise 210

Contently - Strategy

APRIL 1, 2024

Creating SEO-Driven Content Customers Care About As a content professional, I realize you may not have all the resources you would need for great SEO content creation in an ideal world. For enterprise B2B companies, the math gets even worse. Does your company have the expertise to deliver a thoughtful take on the topic?

SEO 52

SEO Engineering Writing How To 52

The Hoffman Agency

OCTOBER 4, 2022

By Sarah Rodden, Intern. I think the saying, “time flies when you’re having fun,” truly encapsulates my time interning for The Hoffman Agency. Something that stood out to me in the interview process was how caring and eager of all of Hoffman’s employees were to help. My favorite part of this experience has been the people.

Internal 36

Internal International Policies Resources 36

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. We are winning more and more international clients, and our presence in other countries grows rapidly.

Corporate 159

Corporate Groups Local Enterprise 159

Cision

MAY 25, 2016

In this interview, Jeff discusses how to engage your audience, why it’s important to be honest and open during a crisis and how a third-party advocate can benefit your brand. How do you approach communication for a large enterprise company versus a small startup? What was it like working at the economic think tank Milken Institute?

Enterprise 227

Enterprise Groups Policies Conference 227

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. In fact he gives PR more credit even than I would, outlining the ways in which it supports vital business functions for early-stage companies. The answer is no. Be consistent.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

JUNE 10, 2016

But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. One of the first things we do when partnering on a PR assignment is review the company website, a topic we also tackled here. Here are just a few: High-level media training. Thought leadership events. Bonus tip.

Media Relations 120

Media Relations Agency Media Training Training 120