ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Bringing on an external resource for public relations is a big commitment for any business. Most companies make that move only after careful consideration, and sometimes it’s a step that’s overdue. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals.

Agency 333

Agency Internal International Resources 333

PR Job Coach

OCTOBER 24, 2014

Internal communications” is an anachronism. Born from the recognition that employees were becoming a critical constituency, companies at the turn of the century began establishing internal communications departments to develop employee morale. Should We Let Go Of Internal Communications? Here are some reasons why.

Internal 139

Internal International Communications Employee 139

PRSay

AUGUST 14, 2020

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. How have companies and institutions outside the United States responded to the police killing of George Floyd in Minneapolis? It is simply the way things are.

Internal 100

Internal International Banking Financial 100

Onclusive

MAY 18, 2020

As PR professionals, you and your team are at the forefront of all key internal and external communications. Your team is responsible for creating brand affinity and delivering the most impactful messages to your brand’s audience.

Data 349

Data Communications Resources Internal 349

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International. But maybe it's OK to dream big in this constantly changing media landscape.

Internal 152

Internal International Media Pitching 152

Landis PR

SEPTEMBER 21, 2023

Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company. My dad ran a small-town bank where he ran a values-aligned company and served the entire community, including the tribes.

Company 64

Company Employee Community Healthcare 64

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. A deep understanding of media and influence Experienced PR teams offer deep and varied relationships, from the companies they work with, to journalists and influencers.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

MAY 3, 2021

headlines can be a gold mine for reactive news opportunities, where a company latches on to a breaking news story with a smart take or point of view and gets coverage for it. But with many companies doing business internationally it’s smart to look outside our own media market for openings. Broaden the narrative.

Retail 368

Retail Media B2B Pitching 368

Contently - Strategy

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Lack of resources. The takeaway?

B2B 94

B2B Company Survey Enterprise 94

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

Company 189

Company Employee Internal International 189

Sword and the Script

MARCH 2, 2021

Buy a competitor and fold it or starve it of resources. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. You can add the top lines together when a deal closes – and presto – you’ve grown faster.

Company 150

Company Tools Technology Software 150

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide".

Reputation 52

Reputation Company How To Employee 52

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. What better way to see which companies in the industry are the most recognized? Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

Shift Communications

FEBRUARY 14, 2018

What’s even better is kicking @$$ at your internship is how you can stand out as an asset to your company. Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally.

Internal 102

Internal International Employee Meeting 102

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities? . What to look for in a PR measurement solution.

Measurement 370

Measurement How To Analysis Data 370

PRSay

MARCH 7, 2022

Through actions and words, many companies are also clarifying their firm beliefs that this horrific situation must end. As you think about what steps your company can take, here are some elements to consider: Start by asking how best you can contribute or add to the conversation. By speaking out, what do you hope to achieve?

Resources 190

Resources Ethics Internal International 190

PR in High Definition

JUNE 21, 2019

It’s an intimidating yet exciting time for any company, whether the business is 10 years old with an office in another country or two years old with organic growth happening around the world. With that, it’s no surprise that a financial, tech and media hub like London is often a first choice for American companies to expand.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

It’s an intimidating yet exciting time for any company, whether the business is 10 years old with an office in another country or two years old with organic growth happening around the world. With that, it’s no surprise that a financial, tech and media hub like London is often a first choice for American companies to expand.

Internal 48

Internal International Company Local 48

Communications Conversations

JUNE 14, 2019

One question I’ve consistently heard from companies re: social media marketing over the last 10 years of consulting has simply been: What are other companies doing with their social media teams? On the flip side, only 11% of companies had 11 or more social employees. Social teams are under-resourced.

Resources 92

Resources Social Media Media Measurement 92

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

5W PR

OCTOBER 11, 2023

Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA).

Publicity 103

Publicity Internal International Resources 103

Konnect Agency

MARCH 31, 2020

Your HR team should be a crucial part of your internal and external communications structure, however not all companies are yet at the stage where they have a dedicated HR team. The post Valuable HR Resources appeared first on Konnect Agency.

Resources 40

Resources Employee Guidelines Crisis 40

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

Partnering with a new PR agency is a big investment – of time, resources, and focus. This is an internal question that’s deceptively difficult for some companies. What do you think of our company or brand? Most businesses are aware of that, and they prepare accordingly. What do we want to accomplish?

Agency 234

Agency Energy Resources Internal 234

Onclusive

DECEMBER 14, 2021

While multiple companies offer media database and outreach solutions to communications pros, not all of them are created equal. It is also necessary to understand which journalists and media outlets actually contribute to your business outcomes and growth, so you can focus your resources on making the most impact for your brand.

Tools 370

Tools Report Comparison Media 370

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. Try partnering with non-competitive businesses in your local area to share resources.

Resources 77

Resources Creativity Publicity Local 77

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Watch out for the fed up commuters ranting at train companies every morning or the lunchtime diners unimpressed by what’s on their plate. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

Stephen Waddington

AUGUST 13, 2019

In 2018 AI companies raised almost twice the investment of counterparts in France and Germany. PRWeek Strategic Internal Communications conference I’ll be speaking about the challenge of communicating with internal audiences about AI at the PRWeek Strategic Internal Communications conference in London on 6 December.

Internal 84

Internal International Ethics Communications 84

Communications Conversations

JULY 14, 2016

But, have all those numbers and charts translated into more companies producing podcasts as part of their marketing mixes? I see four big reasons: Easier to outsource than produce internally. Except, here’s the thing: Not every company has a Kevin Hunt. Not really. But, that skill set is not easy to find.

Internal 60

Internal International Resources Banking 60

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority. Authority – The third pillar for SEO success requires authoritative inbound backlinks with a correct internal linking structure.

SEO 203

SEO Engineering Google Examples 203

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 129

Leadership B2B Study Survey 129

ImPRessions - Crenshaw Communications

MARCH 1, 2024

But we can see some common ways companies set themselves up to lose. And when you’re looking at high-visibility awards that draw entries across multiple industries – such as a Crain’s Best Places to Work or an International Business Awards (the Stevies) – the task of standing out must be taken very seriously. The goal is to win.

Industry 170

Industry Case Study B2B Resources 170

PRSay

NOVEMBER 9, 2021

Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. The severity of the crisis will determine the response level, and each situation should be assessed for its impact on the company in the actual crisis. Designated and trained spokespeople and identified external resources (e.g.,

Crisis 196

Crisis Crisis Communications Crisis Management Training 196

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. is probably the most important information a company can have for understanding their customer.”.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities?

Measurement 195

Measurement How To Analysis Data 195

Agility PR Solutions

JUNE 1, 2022

Human resources (HR) is a vital department of every business, but it can have some surprising roles outside of managing employee relations, hiring and onboarding, managing benefits and training employees. Here are five ways collaboration with HR can improve your company’s PR. Better support for internal […].

Employee 85

Employee Training Resources Internal 85

Deirdre Breakenridge

AUGUST 21, 2015

Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself. If you’re in PR, then chances are it’s because the company needs brand awareness, reputation / crisis management, or community, media, financial / analyst or government relations to name a few areas of expertise.

Company 150

Company Meeting Crisis Management Government 150