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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292
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How to boost your plumbing brand through media

Axia PR

Pipes, Press, and PR: 11 impactful ways for plumbing companies to score media attention. Gaining free media exposure through coverage by local newspapers, TV, radio, and online outlets can massively pay off for plumbing companies.

Brand 62
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

Handbook 191
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Media Monitoring: How to Plan, Execute and Engage

Cision

Your company or brand is a given, but what else? Also, pay attention to how prior media coverage has discussed your brand and note any areas where you may need to do double-duty on your key terms. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Planning for Media Coverage.

How To 265
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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. But the damage was done.

Agency 227
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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. But the damage was done.

Agency 227
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We shouldn't be afraid of challenges say Maxim Behar and Veneta Pisarska in "Artefir" on Radio Hristo Botev

Maxim Behar

The thing you need is great company, a good mood, and mental preparation that you're going to overcome challenges. So, we decided that we needed a very practical book that would give you a full understanding of what the Camino is and how to prepare if you want to do it. With these, we made it the rest of the trip.

Radio 59