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How to Brainstorm Ideas for your PR Campaign 

Ronn Torossian

With the help of media coverage, companies can showcase their products, services, or even themselves, and offer credibility and validation while being featured in media outlets. The post How to Brainstorm Ideas for your PR Campaign appeared first on.

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How to Build Brand Value  

Onclusive

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

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How To Work Remotely And Successfully From Anywhere As A PR Pro

ImPRessions - Crenshaw Communications

We’re seeing big companies like Twitter , Spotify , Pinterest , and Shopify blazing the trail for work-from-anywhere capabilities and proving that operations can still be conducted smoothly and effectively. Informed by my own experience, here’s how to work successfully from anywhere. Adopt a self-starting attitude .

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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. There’s also the likelihood of a larger story; if a piece of company news has local or regional relevance, the resulting story can have a large impact.

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Maxim Behar On "Focus" Radio: PR Experts Need To Know How To Use The Advantages Of AI, But Also Not Forget About The Risks.

Maxim Behar

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. Maxim Behar: Good morning to Radio Focus! Just 20 years ago, if I had said something on Radio Focus, there would be no one to react to it. How they see the impact of AI.

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6 PR Pitching Pitfalls And How To Avoid Them

ImPRessions - Crenshaw Communications

If the response to a well-timed and relevant approach is radio silence, you should follow up, and a regular cadence of touching base is an excellent way to build media relationships. The post 6 PR Pitching Pitfalls And How To Avoid Them appeared first on Crenshaw Communications. Conversely, too much follow-up is a mistake.

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How to boost your plumbing brand through media

Axia PR

Pipes, Press, and PR: 11 impactful ways for plumbing companies to score media attention. Gaining free media exposure through coverage by local newspapers, TV, radio, and online outlets can massively pay off for plumbing companies. Follow these 11 proven tips to amplify your exposure and recognition across your community.

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