Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies. Does link building still work?

Examples 133

Examples Software Pitching Tools 133

5W PR

AUGUST 12, 2020

For all these scenarios, companies should have an effective internal communication strategy. Noting that companies have a diversity of employees, healthcare communication pros should develop multigenerational internal communication strategies. Companies cannot afford to leave these questions unanswered.

Healthcare 88

Healthcare Strategy Communications Policies 88

Sword and the Script

DECEMBER 28, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. 13% say not following brand guidelines. B2B prospects want published pricing. Buyers of B2B software want published pricing.

B2B 114

B2B Marketing Survey Software 114

PR Fuel

JUNE 5, 2020

It will also be able to generate interest through a catchy and relevant headline, plenty of quotes, a strong call to action, and of course leave your company’s contact information. study, 70% of respondents said they tied their purchase decisions with how much they trust a company or corporation. Gaining Organic SEO Traffic.

How To 98

How To Ethics SEO Guidelines 98

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Leaving SEO to Marketing. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Cision

APRIL 7, 2017

A big mistake that many companies make when pursuing influencers is approaching it from a transactional mindset. At Powerhouse, we heavily vet influencers before engaging, and if we’re paying for content, we develop a creative brief with crystal clear guidelines (none of which are meant to compromise the influencer’s authenticity).

Pitching 228

Pitching Agency Social Media Creativity 228

Marketwired

MARCH 31, 2016

More and more, IROs are incorporating photos and video into their IR websites and using infographics to emphasize important data in their earnings reports. Salesforce uses infographics to highlight important points in its earnings reports. Playing to a visual world.

Technology 100

Technology Infographics Financial YouTube 100

Marketwired

APRIL 19, 2016

This is not only part of most newswire’s editorial guidelines; it is the most critical element in writing shareable content. Does it matter to people outside of your company? Above all else, a news release must be newsworthy. How can you tell what you’re writing about it newsworthy? Ask yourself these questions: Is the content new?

Writing 100

Writing Guidelines Infographics Social Media 100

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Beyond PR

OCTOBER 5, 2016

And that’s just on the company side of the equation. On the other side, financial reporters are digging into page after page of statements, analyzing the numbers, and reporting on company results – all under a very tight deadline. Bloomberg is looking for tweets from company execs and other influencers about what’s coming.

Financial 99

Financial Video Guidelines Infographics 99

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies. Does link building still work?

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies. Does link building still work?

Examples 62

Examples Software Pitching Tools 62

Presspage

NOVEMBER 6, 2017

The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns. Number of downloads for offered white papers, videos, infographics etc. Number of pageviews for publication on own website.

Measurement 97

Measurement Comparison Advertising Advertising 97

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. Moreover, companies need to build a level of trust to boost loyalty. The result is that companies have a chance at improving SERP rankings. It has become a discipline in its own right over recent years, meaning it requires its own specific set of expertise, rules and guidelines. Common ones include: Blogs.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Buzzstream

FEBRUARY 15, 2024

However, quality might mean many different things to different people at a company. Your Money Your Life (Y-M-Y-L) sites are critiqued even closer for proper E-E-A-T characteristics for Google’s search quality raters per their guidelines. What Makes a Link “Quality”? Is the person writing someone with experience in the topic?

How To 71

How To SEO Google Examples 71

Critical Mention

OCTOBER 24, 2019

Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid.

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

AUGUST 18, 2016

Their logos, fonts and colors instantly impart their companies’ values: freedom (red, white and blue, anyone?), When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. The reason: Visually consistent marketing.

Brand 40

Brand Branding Product Launch Guidelines 40

PR Fuel

MARCH 17, 2020

Used with other approaches, it can make the difference between a company that thrives and one that withers away. It might mean providing quick tips in a video or on an infographic. Even a story about how your company had a setback can be turned into positive press if you focus on how you’re coming back stronger than ever.

Publicity 70

Publicity Small Business Advertising Advertising 70

Buzzstream

FEBRUARY 3, 2021

Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. Infographics. However, even if there isn’t a link given, it’s still a brand mention.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. LinkedIn (Pulse) + Broadcast – If you’re not using LinkedIn’s Pulse regularly, or the Company page is languishing, start sharing on that medium now. It’s easy and it works to build reach fast.

Communications 65

Communications Pinterest Reddit Radio 65

Shift Communications

DECEMBER 10, 2015

This can be made easier if there are specified branding guidelines for image creation – rules that tell you things like what colors to use. Promoting a company event on social? Is the graphic calling out the accomplishments of a speaker at a company event? Use their headshot from their company bio.

Infographics 60

Infographics Tools Guidelines Writing 60

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. There is no scope of work which means there are no guidelines for how a project will run. What are your main focuses as SHIFT’s Art Director? Anything creative!

Agency 60

Agency Creativity Infographics eBook 60

MaccaPR

JUNE 23, 2015

A brand that does a smart job of keeping imagery simple on social media while maintaining maximum impact is the Santa Monica, California-based The Honest Company. The eco-friendly products company has a great grasp on who their target customer is and delivers graphics that are in line with brand messaging. Source: The Honest Company ).

Social Media 48

Social Media Media Infographics Instagram 48

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

MAY 3, 2017

The media attention that companies get can positive or negative. Companies need to understand the buying habits of the brands but also the politics of their customers. Companies cannot lose sight of this. Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year.

Brand 253

Brand Branding Government Ethics 253

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Where are patients supposed to turn?

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Where are patients supposed to turn?

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Beyond PR

MAY 3, 2017

The media attention that companies get can positive or negative. Companies need to understand the buying habits of the brands but also the politics of their customers. Companies cannot lose sight of this. Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year.

Brand 55

Brand Branding Government Ethics 55

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Within each focus area is information about its process areas and their impacts, with year-over-year findings. Bottom-line?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Beyond PR

JUNE 7, 2016

A well-crafted press kit should provide media contacts with all of the relevant information they need to write a story on deadline, such as your company overview, product information and recent media mentions. Consider embedding links to upcoming company events, annual reports and videos alongside traditional still images.

Video 40

Video Guidelines Infographics Financial 40

Buzzstream

AUGUST 13, 2018

For example, if a journalist has just covered the most common bad sleep habits, they will be unlikely to be interested in your infographic about “The Five Most Common Bad Sleep Habits”. Review relative to Google quality guidelines. Look for information concerning what company provided the product being given away.

Google 117

Google Measurement Advertising Advertising 117

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Here’s a hypothetical to consider: a company like Hershey’s could provide data on how much chocolate sales increase around Valentine’s Day. If they visualized the data in a chart or infographic. What would be even better?

Data 92

Data Meeting Measurement Guidelines 92