Remove Company Remove Guidelines Remove Infographics Remove Print
article thumbnail

How to Create a Media Kit

5W PR

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176
article thumbnail

Measuring PR success in terms of quantity and quality

Presspage

The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns. Number of downloads for offered white papers, videos, infographics etc. Number of pageviews for publication on own website.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Insider Lessons When You're Creating (and Surviving) a Corporate Sustainability Report

MaccaPR

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Within each focus area is information about its process areas and their impacts, with year-over-year findings. Bottom-line?

article thumbnail

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Social media statistics from 2020.

Survey 178
article thumbnail

Agency Life 101: Jenny Lafortune, Art Director

Shift Communications

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. There is no scope of work which means there are no guidelines for how a project will run. What are your main focuses as SHIFT’s Art Director?

Agency 60
article thumbnail

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Where are patients supposed to turn?

article thumbnail

What Are Quality Links and How to Build Them

Buzzstream

However, quality might mean many different things to different people at a company. Your Money Your Life (Y-M-Y-L) sites are critiqued even closer for proper E-E-A-T characteristics for Google’s search quality raters per their guidelines. Could you see this content in a printed magazine, encyclopedia, or book?

How To 71