Company Guidelines Infographics Technology 
Marketwired
MARCH 31, 2016
In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Salesforce uses infographics to highlight important points in its earnings reports. Technology is transforming investor relations.
5W PR
JULY 15, 2020
A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. An Apple media kit from 1993 even included physical slides showcasing their newest technologies.
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The Resolution Blog
JANUARY 24, 2020
Steph Bridgeman, founder of Experienced Media Analysts , who has worked on thousands of qualitative earned media measurement programmes over the past 20 years warns that context is really important: “A company or organisation may see it as favourable if media reports its strong cashflow position.
Buzzstream
DECEMBER 1, 2023
Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.
Sword and the Script
DECEMBER 28, 2022
Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. 13% say not following brand guidelines. 66% said conferences (including virtual). B2B prospects want published pricing.
Cision
APRIL 7, 2017
From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. A big mistake that many companies make when pursuing influencers is approaching it from a transactional mindset. You’d pay for a photo shoot or an infographic or a video production, right?
Sword and the Script
DECEMBER 22, 2020
It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Social media statistics from 2020.
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