Shift Communications

APRIL 11, 2018

In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study. Facebook’s CEO Mark Zuckerberg, responded to the Cambridge Analytica scandal many days after.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

NewsWhip

FEBRUARY 28, 2023

So, how are companies utilizing this new strategy? followers, it’s in the same viral sphere as Duolingo. A massive campaign for them included a partnership with the viral “ corn kid ” from TikTok, which helped establish them as a strong brand presence on the app who is in touch with current trends. Data backs it up.

Video 148

Video Brand Branding Instagram 148

Onclusive

JULY 27, 2021

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

Public Affairs 195

Public Affairs Viral Government Policies 195

Buchanan PR

AUGUST 28, 2023

Amidst the rise of TikTok and the growing number of online audiences, many companies have started partaking in various social media trends, from major brands like the popular language learning app Duolingo to smaller, more local organizations like law firms and libraries. by keeping content fresh, fun and culturally relevant.

Social Media 85

Social Media Trends Viral Media 85

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

B2B 92

B2B Community Facebook How To 92

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 176

Reddit Software B2B Technology 176

NewsWhip

DECEMBER 7, 2023

While one day a company might receive coverage that frames it in a positive light, on the very next it can find itself facing an eruption of negative coverage. Earned media is unpredictable. That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions.

Brand 78

Brand Branding Retail Viral 78

Communications Conversations

JANUARY 5, 2021

Because many companies simply don’t have good social media governance guidelines in place. Companies (especially big, publicly-traded orgs) should be a LOT more careful when it comes to their social media governance. In general, I feel like a lot of companies are far too loose with this. And, it won’t be the last.

Government 74

Government Social Media Viral Guidelines 74

5W PR

MAY 18, 2018

Used correctly, an experiential campaign gives companies a tangible way to connect with people and convince them to share their experiences with their friends and family. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes.

Company 96

Company Marketing Social Media Analytics 96

Prohibition

FEBRUARY 13, 2024

Meta’s stricter teen controls Meta is implementing stricter message settings for teens across Facebook and Instagram, with a focus on creating age-appropriate experiences. TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app.

Instagram 62

Instagram LinkedIn Social Media Media 62

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If the communication coming from the company is misconstrued or misunderstood, you could end up in a world of hurt. By Cokey Falkow.

Communications 130

Communications Social Media Employee Crisis 130

Waxing UnLyrical

OCTOBER 24, 2012

Facebook has been struggling since its IPO in May. Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Guest post by Kate Endress. Cutting through the crap. Networking.

Facebook 102

Facebook Mobile Google Viral 102

Contently - Strategy

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels.

Brand 92

Brand Branding Instagram Video 92

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 73

Ethics Social Media Trends Viral 73

Cision

NOVEMBER 8, 2015

Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow. That said, trying to be viral usually means that you won’t be viral. The best way to reach them is to invite them into a special club, Facebook group, etc.

Viral 120

Viral Nonprofit Software Social Media 120

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). company website, blogs). Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

SEPTEMBER 14, 2017

Facebook is a daily hub of social activity and expression for most people, and Facebook friends are often ideologically similar to ourselves. A recent article from MIT Technology Review also implicates social bots in the perpetuation of fake news , so the “virality” ascribed to these types of stories may be technology-assisted.

Journalism 309

Journalism Study Social Media Resources 309

Remote PR Jobs

OCTOBER 11, 2022

With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. Performance Metrics.

Social Media 130

Social Media Media Product Launch LinkedIn 130

NewsWhip

JANUARY 19, 2023

There is no doubt this trend will continue for these companies throughout 2023. Check out our November Facebook rankings here. Interested in other website rankings? The post These were the top Spanish-language publishers at the end of 2022 appeared first on Newswhip.

Viral 88

Viral Writing Trends Facebook 88

NewsWhip

AUGUST 12, 2021

In advance of his launch on July 11, Branson wrote blog posts for Virgin’s website and regularly posted to his own Facebook page. Meanwhile, his Facebook posts are used as a way to keep the public updated every step of the way, in near real time. Bezos’s approach to owned media looks a little different. First stop: Blue Origin.

Facebook 97

Facebook Travel Instagram Viral 97

PRSay

JANUARY 6, 2021

The company posted , “Speaking out is worth it. This post sparked outrage as trans model Munroe Bergdorf took to the internet, accusing the company of gaslighting. It led the company to apologize and to agree to donate to a charity that helps trans and gender-diverse youth and to U.K. Take L’Oréal, for example. Black Pride.

Communications 198

Communications Viral Fashion Public Affairs 198

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. There are four additional reasons why your company should have a crisis management plan. enhance the safety, health, and well-being of all those who work for and do business with your firm. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. That’s why companies in the B2B industry should be investing in establishing a unique brand image. Competitor Brand Images. Social Media.

Brand 60

Brand Branding B2C B2B 60

Cision

NOVEMBER 5, 2015

This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Reputation Us

MARCH 16, 2022

A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. As he marched, he yelled, “Birds are a myth; they’re an illusion.

Reputation 78

Reputation Government Film Viral 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb.

Brand 136

Brand Branding How To Storytelling 136

ImPRessions - Crenshaw Communications

JUNE 7, 2017

But the point here is that a company doesn’t need to be huge to be noticed. Even a tiny company can challenge competitors for customers, employee talent, and visibility. Smaller companies can seize sudden PR opportunities. Smaller companies can be niche players. Smaller businesses have more interesting stories.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

MAY 15, 2018

The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke.

Crisis 136

Crisis Privacy Airlines Facebook 136

ImPRessions - Crenshaw Communications

APRIL 25, 2017

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane. Other companies, both within and outside of the airline industry, should take note.

Airlines 136

Airlines Crisis Viral Reputation 136

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. million followers – but which Sherwin-Williams felt was “seriously embarrass(ing) the Company or its products.”. What about Twitch? LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start. Don’t give fake news oxygen.

Publicity 120

Publicity Storytelling Journalism Viral 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

2017 also brought a reckoning of sorts for Facebook. Within weeks, however, Facebook would own up to the fact that it sold more than $100,000 in ads to Russian accounts, and that foreign actors used its feed to spread false and divisive stories about candidates and issues. The Losers. He called it a ”pretty crazy ” idea.

Airlines 180

Airlines Reputation Journalism Crisis 180

Communications Conversations

MAY 12, 2023

My customers are largely PR, marketing or social folks with midsized to large companies in Minnesota. The people searching for me on LinkedIn work at these companies: Almost perfect. Lesson #3: Timely topics, personal updates are what resonated the most You know how everyone is complaining that LinkedIn is turning into Facebook?

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This post needs to start with a word of caution for all PR strategists – effective newsjacking of such a rarefied event is only going to work for those brands or companies who truly have a fit. neglected to mention the mattress company sponsoring the tour. The viral videos! Exploit experts in the field.

Hotels 200

Hotels Local Interviews Viral 200

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Extend this outward focus to your competitors by tracking rival companies, products and spokespeople. Take a small coffee company, Candid Cup, for example.

How To 149

How To Social Media B2C Television 149

NewsWhip

DECEMBER 21, 2022

If there’s one takeaway from this year it’s that Elon Musk drives headlines, with his two most high-profile companies Twitter and Tesla comfortably at the top of the charts in terms of public interest — each having more than double the level of engagement of even the other most engaging brands. Twitter dominated attention.

Brand 78

Brand Branding Policies Local 78