ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Often you’ll see press releases that proclaim a company is “proud to announce” something, which is a big no-no in journalism unless it’s in a quote.

Writing 294

Writing Journalism Pitching Guidelines 294

Reputation Us

FEBRUARY 9, 2021

Is communication (or lack thereof) one of your company’s biggest issues? If you asked five different executives a question about your company, would you get five different answers? The training is intended for company executives, board members, HR supervisors and front-line customer service managers.

Training 78

Training Exercises Customer Service Interviews 78

Onclusive

JANUARY 31, 2018

Cunningham shared, “I like to think of positioning (and a company’s identity) as a yin and a yang: there’s a rational side and there’s an emotional side. This comes from the underlying philosophy that companies are like people. Company Orientation & Genotype. They have a DNA, which you can read more about in my book. “To

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

MaccaPR

JUNE 28, 2016

Not only has he or she taken your company to new heights of profitability and innovation, but your CEO is a compassionate employer, too. Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. Perhaps your CEO is brilliant. We advise, “Tell the truth.

Interviews 59

Interviews Media Training Media Training 59

Deirdre Breakenridge

SEPTEMBER 9, 2019

The organizations that live by their values and bring them to life are the companies that will get Millennial attention, the benefits of their purchasing power, and their employment. Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication.

Ethics 218

Ethics Exercises Energy Corporate 218

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. I started to speak with Millennials about communication preferences and began analyzing Women Worldwide interviews with guests focused on leadership and communication (using text analytics).

Infographics 266

Infographics Communications Leadership Social Media 266

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! What drew you to that company, in particular? I interviewed our CEO Bahram Akradi a couple times as a reporter and really admired his vision for Life Time.

Radio 167

Radio Journalism Interviews Energy 167

Contently - Strategy

APRIL 6, 2023

A buyer persona is a detailed profile of a company’s ideal customer. To shortcut that process, companies often make assumptions about their buyers, basing their personas on stereotypes or generalities rather than on actual data. However, in smaller companies, content teams may need to take on this task themselves.

Survey 99

Survey Data Interviews Reddit 99

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? It should outline the company’s purpose, measures of success, how its offering is valued, and by whom. Each year the team will want to make sure the statement is still viable and the company is still living up to it. What is the PR budget?

Exercises 136

Exercises Comparison Internal International 136

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Wadds Inc.

SEPTEMBER 13, 2023

Fast forward to May 2022, when I instead found myself in Belfast, again signed up for the Accelerated Certificate in Company Direction. Things to know The Certificate in Company Direction is the first part of the IoD’s three-stage programme designed to equip delegates with the skills and knowledge needed for success in the boardroom.

How To 52

How To Government Interviews Leadership 52

Contently - Strategy

OCTOBER 9, 2019

Sure, companies may talk about business problems in broad corporate language—about “creating value in the ever-changing paradigm of digital transformation” or “unlocking the world of the future through an AI-enhanced revolution.” Use that to guide your interview questions. Group interviews lead to groupthink.

Marketing 82

Marketing How To B2B Exercises 82

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet this isn’t always the case.

SEO 200

SEO Pitching Agency Exercises 200

Reputation Us

JUNE 23, 2019

So how does a company handle a corporate crisis in today’s world? We’re attempting to identify reputation vulnerabilities and preparing companies well ahead of debilitating and disrupting crises. A tailored crisis preparation plan that helps companies effectively prepare for any potentially reputation-damaging crisis.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Cision

OCTOBER 4, 2017

Content intelligence company, Chartbeat analyzed deep-user behavior across two billion website visits and discovered that 55 percent of internet users spend fewer than 15 seconds actively on a page. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

PR Job Coach

FEBRUARY 24, 2014

Is the company itself a leader? Have the people with whom you interviewed demonstrated leadership to you. Does the company seem to have the intellectual fabric to both learn from you and teach you new tricks? At the same time, have those with whom you interviewed struck you as being open and accepting? Leadership.

How To 185

How To Leadership Interviews Google 185

MaccaPR

DECEMBER 19, 2019

With the ad criticized as “tone deaf,” “sexist” and “a dystopian hellscape,” consumers noted that the model-slim “ Peloton Wife” exercised as if her life (or marriage) depended upon her losing the few pounds she still retained. Even if some people are defending the ad, the company is getting crushed in the marketplace.

Marketing 107

Marketing Exercises YouTube Consumer 107

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). While at the conference, I’m going to do several media interviews that link to that original blog post. Step 1: Identify Keywords You Can Own.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

MAY 24, 2018

Creativity helps express company values in a distinct brand voice. Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking. One way is to offer the company’s more human face to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees.

Employee 86

Employee Real Estate Video Internal 86

Deirdre Breakenridge

APRIL 29, 2019

That particular company grew a reputation for manufacturing controversy. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. I’d hasten to point out it also went bankrupt twice before finally closing forever. 2) Truly study the media.

Survey 377

Survey Media Relations Media Ethics 377

Contently - Strategy

JANUARY 14, 2020

Many marketers I’ve worked with struggle to come up with the right answer, and I’ve developed a dozen different exercises to help them figure it out. We supplement those with empathetic interviews to understand our audience at a deeper level. It sounds easy enough, but identifying your pillars can actually be quite tricky.

Strategy 78

Strategy Exercises Content Marketing Energy 78

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

A great example of a smart use of a trending word includes t-shirt companies that jumped all over the curious Presidential mistyped tweet – “covfefe.” We found this exercise to be useful. Not sure exactly what MOS stands for or what a “blind interview” is? But first be sure you can deliver.

Pitching 136

Pitching Writing Journalism Guidelines 136

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. Those ideas can really move the needle. Many of them offer COVID-19 vaccinations.

Leadership 126

Leadership Content Marketing Healthcare Google 126

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

Uberti makes a subtle but important point about the challenges facing major media companies. ” When reports hit that he was a GOP target after a tough interview with Kellyanne Conway, Tapper fired back by taking over the #TapperDirtFile hashtag with silly mock-revelations, and it quickly devolved into a gag trending topic.

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

The Proactive Report

JUNE 17, 2018

A mortgage company discovered that young women who were first-time home buyers talked a lot about not understanding the mortgage process. HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra. Initially, this content did not make much of an impact.

B2C 157

B2C Study Exercises Sports 157

Stern + Associates

MARCH 16, 2023

Through hundreds of interviews with heroic rescuers, organ donors and others who have successfully increased their bravery, Marsh has identified strategies to keep fear from spiraling out of control and good habits that increase comfort in scary situations.

Leadership 77

Leadership Case Study Study Exercises 77

5W PR

JANUARY 16, 2019

Read the full interview below! Always exercise your creative muscles whether through reading, cooking or drawing. As a not so closeted science nerd, a company at the forefront of their field, like SPARK Neuro, has been really fascinating! Her advice for young PR professionals? Look for news in unexpected places.”

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. We like to look at what a company is already doing that’s newsworthy, or lessons derived from an initiative that didn’t pan out. Be open to recommendations.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

MAY 4, 2017

Try this simple exercise to gauge readability – can you substitute a common phrase for an “insider” term and still have the piece make sense? T his piece written for a 3D printing company , does just that. Quote sources and conduct interviews of third-party experts where possible. Create a writing track record.

B2B 136

B2B Guidelines Writing Pitching 136

Cision

AUGUST 16, 2016

How can you become an asset to your next company or position? In this interview, Erik discusses moving from one media world to the next. Make sure all of your ducks are in a row and express that all potential interview subjects are immediately available and you have photos and video ready to send. Rapid Fire Round.

Television 120

Television Pitching Journalism Interviews 120

Mark My Words

MARCH 3, 2021

Last week she travelled on her £50million private jet to interview Meghan, alongside Prince Harry. Oprah has her own production company, Harpo Studios, which is behind popular American shows Dr Phil and Super Soul Sunday. There is a lot for her brand to lose if the interview is just a bit of a patsy exercise.

Film 60

Film Interviews Exercises Radio 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Does your company have a stake in the current opioid crisis? ” Learn to play here.

Blogging 170

Blogging Writing Creativity Storytelling 170

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

I am sure you will find something interesting from this interview and take it for personal use. Do any physical exercise that pleases you. It turns out that to avoid the negative consequences and symptoms you described, you need to go for a walk, dance, or do some other physical exercises after the air raid.

Energy 52

Energy System Exercises Examples 52

Bianchi Biz Blog

AUGUST 7, 2023

Team USA notched the best written test score in their division and Team Japan – a six-time winner of the Grand Prix – needed a win in the practical exercise to squeak out first place overall. Whether it’s a tragic death or a bankruptcy of a multi-million-dollar company, none of it is faceless. It all impacts and involves real people.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Cision

JULY 29, 2015

They’re listening to you while they exercise or drive to work. Even if your company is B2B and sells to a network of distributors, you could create a podcast to help distributers sell more effectively to end users. Featuring experts outside your own company can make your podcast a more trustworthy resource.

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 101

Survey Report Media B2B 101