Bianchi Biz Blog

JANUARY 10, 2022

Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Report Automotive Media 74

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. 4) Emphasis on professional journalism. 10 Fundamentals for Successful B2B Media Interviews. what is unstated is 75% of reporters may see these as a fact of life. Comment: Amen.

Survey 102

Survey Report Media B2B 102

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. Please weigh in!

Print 48

Print Newspapers Interviews Journalism 48

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was captivated by the idea of people getting paid to tell a company’s story. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. 2) You’ve got a lot of big company CPG experience. That’s true but here is the growth challenge for a company like Frito-Lay.

Technology 61

Technology Marketing Retail Interviews 61

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). Team USA notched the best written test score in their division and Team Japan – a six-time winner of the Grand Prix – needed a win in the practical exercise to squeak out first place overall. How long have you been in journalism and how did you get started?

Journalism 79

Journalism Meeting Newspapers Automotive 79

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. In reality, it’s far more expensive because companies are throwing money away. . But how many executives are really in place long enough to learn their company, customers, and industry before they take off?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

APRIL 28, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. In fact, I know from experience, they coexist nicely.

Storytelling 45

Storytelling Data B2C B2B 45

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. Boots on the ground interviews with PR, marketing, sales leaders. On a few occasions in my agency days, the PR plans we developed for certain clients served as a simple box-checking exercise. How would you characterize the difference in roles?

Agency 60

Agency Corporate Interviews eBook 60

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It was a great exercise very early in my career. Part of that was interviewing people at a metro stop and getting their takes on this. I really like telling stories. It’s a challenge and I love it. I agree with you.

Ethics 105

Ethics Data Training Agency 105

Bianchi Biz Blog

MAY 22, 2023

Out of journalism school, I worked at the Galveston County Daily News , near Houston. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts. Going to concerts and exercising when I can.

Automotive 75

Automotive Meeting Report Real Estate 75

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. That particular company grew a reputation for manufacturing controversy. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button.

Survey 377

Survey Media Relations Media Ethics 377

Ethical Voices

JUNE 27, 2023

I was told by one of the senior executives in the company that this would be my opportunity to drop the hammer on her and begin the process of moving her out of the organization. I’ve done more than 150 ethics interviews, and this is the first time this example came up, and I love it. It’s just not the reality.

Ethics 78

Ethics Corporate Leadership Groups 78

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. In a world where every company is a self-proclaimed “leading provider” saying your product is #1 is not a winning marketing or sales strategy. The output is clarity of mission, vision, similarities and differences.

B2B 60

B2B Pitching Survey Study 60

Cision

APRIL 6, 2016

They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies. Personas shouldn’t reflect the thoughts and beliefs of the company. The whole point of the exercise is to get closer to buyers.

How To 120

How To Tools Exercises Viral 120

Waxing UnLyrical

NOVEMBER 10, 2010

It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. It’s a great way to exercise your writing muscles. It helps you understand the medium. Blogging is a strange beast. Pitches, content creation, op-eds, etc.

Blogging 90

Blogging Facebook Twitter Writing 90

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

Yet this week an interesting piece in the Columbia Journalism Review gave PR professionals some credit for their role in the ongoing war between our 45th president and the press. Uberti makes a subtle but important point about the challenges facing major media companies. Sure, PRs and media work together, and we need each other.

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? And guess what? These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? And guess what? These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Waxing UnLyrical

MARCH 25, 2015

So as I sit here at my desk, day after day, journalizing content for brands to use across their digital storytelling channels, I can’t help but wonder about the legions of women in PR who came before me. ” Actually, they had, at the time, a staff of only two, and the company wasn’t called the Lie Factory.

Meeting 40

Meeting Publicity Trends Interviews 40