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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48
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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I really appreciated my time in radio and print journalism. What drew you to that company, in particular? He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167
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Improve B2B PR With Better Bylines

ImPRessions - Crenshaw Communications

Try this simple exercise to gauge readability – can you substitute a common phrase for an “insider” term and still have the piece make sense? T his piece written for a 3D printing company , does just that. Quote sources and conduct interviews of third-party experts where possible.

B2B 136
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Art and Science: The Three Pillars of Storytelling Mapped to Data

Beyond PR

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. In fact, I know from experience, they coexist nicely. Be Emotive.

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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

In reality, it’s far more expensive because companies are throwing money away. . The same is true for new fads like influencer marketing, where companies that don’t know how to do the due diligence, or don’t bother because of time, pour money into many who have actually rented big parts of their followers. .

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How to Create a Media Kit

5W PR

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176
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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

H: What about the print quality? There were points when I thought the whole endeavour was just a huge exercise in procrastination. I made sure I ate well, slept adequately and exercised daily, mainly running. E: Why do people look down their noses at it? F: What could I learn? What would the scope for personal development be?

Writing 83