ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. ChatGPT does a fair job of describing both sides of the argument and adding a specific example.

Interviews 100

Interviews Publicity Technology Social Media 100

PR Fuel

AUGUST 27, 2020

The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money? As the name implies, you’ll use this type of press release to publicize an event that your company is holding or sponsoring. Product Launch Press Release.

Nonprofit 98

Nonprofit Local Writing Examples 98

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. But these pieces pack more punch when timed strategically within a company’s overall PR efforts.

Leadership 149

Leadership Product Launch B2B Software 149

ImPRessions - Crenshaw Communications

APRIL 21, 2016

B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B PR pros strategically work with the publications and influencers who make a difference for their companies — regardless of how well known they might be to the general public.

B2B 120

B2B B2C Product Launch Creativity 120

Sword and the Script

OCTOBER 2, 2018

He had no responsibility for (and limited influence over) product launches, pricing, and store openings. Soon after he spoke with us, the CMO left the company.”. The technology? This depth has come at the expense of width, where most senior marketers have acquiesced on product, pricing and place. The analytics?

Survey 98

Survey Marketing Product Launch Analytics 98

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Look at leaders in fashion, music, and technology for inspiration. Not convinced? Renowned architect Peter Marino dresses like anything BUT success.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The entrepreneurial culture of many technology-driven industries and the growth of “lean” startups has given rise to “discovery-driven planning” for business situations that represent uncharted territory. We had a strong program idea for a mattress company that wanted to be linked with healthy sleep.

Writing 130

Writing Comparison Product Launch Leadership 130

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Generate a positive brand image In a company, public relations often works alongside sales and marketing teams. For example, your brand can create a positive image by allowing your representative to become a speaker at an event. The role of earned media enhances the perception of the company’s expertise and reliability.

Video 110

Video Marketing SEO Social Media 110

PR 20/20

OCTOBER 4, 2018

hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. Think again.

Video 78

Video Trends Strategy Marketing 78

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. For example, if your audience comprises college students, use a persona that speaks directly to them. You can use the market research data to improve your company’s communication. You also need to set a realistic, time-based goal.

Creativity 110

Creativity Data Measurement Product Launch 110

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. Design every aspect of your PR efforts to leverage the same reporting practices and technologies your marketing colleagues are using. The agency used a multimedia news release to house and promote their client’s press kit and product visuals.

Company 40

Company Case Study How To Product Launch 40

Ethical Voices

SEPTEMBER 18, 2023

You have candidates going on websites or getting materials from a company and they say X, Y, and Z. On the flip side, it could be celebrities and consumers who genuinely are fans of a product and are gushing over how great it is, but then get asked questions by other people, “Well, what about X, Y and Z?” PR is involved.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. What is a Media or Press Kit?

Media 68

Media Leadership Product Launch Television 68

Communications Conversations

JUNE 14, 2018

Maybe it’s been the kinds of companies I worked for in the past. Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. A great example was a connected worker release we did several years ago.

Communications 83

Communications Public Affairs B2C B2B 83

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering. Why is the product or service needed?

Technology 157

Technology Product Launch B2B Software 157

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? That’s a simple example of lateral thinking. How do we then transform that problem into a headline?

Creativity 96

Creativity Product Launch Examples Energy 96

Sword and the Script

NOVEMBER 4, 2014

It was an awkward presentation through and through, but at one critical moment, Mr. Wilde noted the new Chevy Colorado, “…offers class-winning and -leading, um, you know, technology and stuff.” The company is getting accolades from other reputable marketers. Mark Schaefer , for example, called it GM’s Oreo moment.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. Here’s an example of what I mean: Reporter: Tell me about your company. Try this instead: Reporter: Tell me about your company. Let’s dig into this a bit more.

Interviews 60

Interviews Media Training Training Trends 60

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? That’s a simple example of lateral thinking. How do we then transform that problem into a headline?

Creativity 76

Creativity Product Launch Examples Energy 76

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography. Product launches. These examples only scratch the surface of what is possible!

Social Media 54

Social Media Tools Marketing Enterprise 54

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Support your pitch with examples of other companies in the ecosystem, ideally complementary versus competitive, to give it more weight and demonstrate the broader impact (e.g.,

Print 60

Print Product Launch Fashion Report 60

Communications Conversations

APRIL 17, 2015

Livestreaming product launches. For example, as with any new tool, on the corporate side there can be a resistance to try something out right away (contrary to what people think about the “shiny object syndrome”). Convincing companies to experiment with a new tool can be tough (not everyone is Mtn Dew or Red Bull).

Brand 60

Brand Branding Product Launch Video 60

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Buzzstream

MARCH 26, 2020

For example, tools like Woven allow you to send a link to your calendar to schedule meetings with ease. . If my company investing money upfront, I want to see sales coming from this campaign. I want this influencer to bring the energy our product deserves so that sales can thrive and we can replicate this partnership deal again.

YouTube 116

YouTube Brand Branding Video 116

Communications Conversations

JULY 20, 2017

You recently took on a new role at Patterson Companies. The role of content strategist is brand new for the company, which is both challenging and exciting. Patterson is shifting their way of thinking from a primarily sales-driven company to one that understands the importance of becoming a thought leader with our customers.

Corporate 0

Corporate Agency System Meeting 0

Karen Freberg

JUNE 24, 2019

For example, for the summit, we had a full agenda filled with amazing speakers from agencies, platforms, and companies to share their insights, expertise, and advice on how we can come together and solve the problems and address opportunities. Unilever and P&G are two companies that are doing this for their brands across the way.

Education 64

Education Creativity Pinterest Facebook 64

NewsWhip

JUNE 10, 2021

Benefits of a framework for managing risk & examples | Jump to text. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to product launches. Differences between risk & crisis | Jump to text. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. c) More companies create their own content and channels to reach audiences instead of traditional media channels. I see a few things. A great data divide.

Marketing 190

Marketing Content Marketing Data Social Media 190

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Carry out additional primary and secondary research to ensure you’ve thoroughly analyzed your company, audiences, competitors, and industry. Sponsorships.

Marketing 52

Marketing Analytics eBook System 52

PR Conversations

SEPTEMBER 22, 2015

All work in high-profile companies or sectors. A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems.

Interviews 40

Interviews Enterprise Corporate Internal 40

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. Although many companies retain a PR firm to increase awareness, which at its most basic can be measured by volume and tone of coverage, PR can do so much more. Start with clear organizational goals.

Measurement 120

Measurement Study Data Agency 120

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. Positive response positions a company as an innovator and thought leader. Start small.

B2B 120

B2B Trends Product Launch Report 120

ImPRessions - Crenshaw Communications

OCTOBER 18, 2016

If a company has a very high bar for success – say, a large number of national placements for a product launch – and is only offering the firm a short-term arrangement, that likely constitutes a contract theory failure. But that isn’t all. But, then, you probably knew that.

Publicity 120

Publicity Product Launch Construction Exercises 120