Contently - Strategy

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Writing killer landing page copy.

B2B 137

B2B Company Survey Enterprise 137

Contently - Strategy

APRIL 1, 2024

But the problem (probably) isn’t the writing. We write this content to cast a broad net over hundreds or even thousands of people, knowing that only a small fraction of those we lure in are even in the market to buy what we sell. For enterprise B2B companies, the math gets even worse. Yes, we may get lucky.

SEO 52

SEO Engineering Writing How To 52

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. What you decide to write about can impact which publications will want your story, too.

Writing 93

Writing How To Media Guidelines 93

Wadds Inc.

MARCH 8, 2023

Bain & Company has signed a services agreement with OpenAI. We looked at how AI tools could be used to help write a press release based on the recent CIPR report about the impact of AI tools on public relations practice researched and written by Andrew Bruce Smith and myself.

Tools 98

Tools Writing Pitching Web 98

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. Earned media offers credibility even though we give up perfect control over the message.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Be transparent with client companies involved. Internal team members and clients will appreciate the investment in proper communication and management.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

APRIL 28, 2016

Clearly it can be challenging to find the focused time for longer pieces of writing. . Yet quality writing is vital in PR. Written content says much about a company or brand’s value proposition in a competitive market, and strong writing skills remain a top desired quality for PR talent. Here are some tips.

Writing 120

Writing Exercises System Interviews 120

Flack's Revenge

MARCH 9, 2021

In the first post, I explored the meaning and history of the term, and shared examples. If your secret sauce is so special, and can really make your company a market beater, why not give it a name? In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example).

Case Study 266

Case Study Marketing Software Technology 266

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

Solo PR Pro

MARCH 1, 2022

As PR professionals, we must know how to translate the expertise of our company or clients into stories that capture attention. It can be challenging, for example, to draw a story out of a designated subject matter expert who defaults to staying “on message.”. I was a curious kid who loved writing things down. Look for clues.

Interviews 99

Interviews Writing Internal International 99

OnePitch

SEPTEMBER 13, 2022

Our guest today on Coffee with a Journalist is Max Ufberg from Fast Company. Max is a senior staff editor at Fast Company working on the tech team. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. No one else can write it. As an example, like –.

Company 84

Company Pitching Report YouTube 84

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Never underestimate the power of press coverage for your company’s growth. Know Why You Are Writing. Who Are You Writing For?

Writing 52

Writing Product Launch Storytelling Pitching 52

PR for Anyone

JANUARY 28, 2024

This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges.

Media 333

Media Pitching Report B2B 333

MaccaPR

AUGUST 18, 2020

Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. For example, we talked about which restaurant patios are now open. Don’t be passive on social.

Interviews 71

Interviews Skype Radio Pitching 71

PR for Anyone

MARCH 27, 2024

It’s these little moments that remind us that even Hollywood stars like Harrison Ford are just regular people looking for a bit of company during downtime on set. Carrie shares her own experience of transitioning from the excitement of working in the film industry to the uncertainty of pursuing writing as a career.

Film 130

Film Storytelling Writing Insurance 130

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. This year the two companies polled 3,484 business executives globally. Further another 23% began working with the very company they hadn’t previously considered. Salesforce and HubSpot are two good examples.

Leadership 129

Leadership B2B Study Survey 129

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. As companies get older, they accumulate, announcements, transactions and history. Names and bylines on blogs.

Company 99

Company Survey Pitching Report 99

Communications Conversations

FEBRUARY 26, 2020

I spend more time than the average person on the platform, and I can tell you: the number of people who don’t either 1) promote their company more times than not or, 2) promote themselves more times than not is pretty small. Because, like my friend said, we would never encourage leaders or others at our company to do that.

Examples 97

Examples Communications LinkedIn Ethics 97

PR Fuel

FEBRUARY 25, 2022

Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Keep reading to learn more about how to write a good press release and how much it can do for your company! One thing companies love to do is tie their products in with popular topics and headlines.

Product Launch 105

Product Launch Travel Interviews Writing 105

Contently - Strategy

APRIL 6, 2023

A buyer persona is a detailed profile of a company’s ideal customer. To shortcut that process, companies often make assumptions about their buyers, basing their personas on stereotypes or generalities rather than on actual data. However, in smaller companies, content teams may need to take on this task themselves.

Survey 135

Survey Data Interviews Reddit 135

Solo PR Pro

AUGUST 1, 2023

Additionally, consider the traits and characteristics that would complement your work style and fit well within the company culture. Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description.

Employee 87

Employee Small Business Resources Insurance 87

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences. You can see current trends and topics through dashboards that include Word Clouds, for example.

Interviews 105

Interviews Ethics Government Internal 105

Cision

AUGUST 30, 2017

Write Great Content. This might go without saying, but your very first step in attracting the attention of an influencer is to write something they would want to share with their readers. You could write a blog post about the top 10 best purses the celebrity has ever carried. Did he inspire you to write the post?

Strategy 243

Strategy Writing Social Media Guidelines 243

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Here are our best tips for getting quoted in a media interview, and staying in the picture. Others involve a chance to comment about a breaking news story or issue.

Media 168

Media Interviews Report Leadership 168

Public Relations Sydney

AUGUST 11, 2014

The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. You can develop a strategy for the interview. The following is an example of a media policy which you can use for your business. Example media policy. Example media policy. When is your deadline?

Policies 57

Policies Examples Interviews Media 57

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.

Interviews 60

Interviews Media Training Training Trends 60

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. But the most far-reaching recent example is that of Susan Fowler. Lately it seems particularly relevant. It’s a red flag.

Corporate 272

Corporate Reputation Policies Employee 272

PRSay

OCTOBER 15, 2021

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Most often, a candidate screen is a gateway to a more extensive interview process. Prepare for the interview. The interview should be the absolute focus of your attention.

Interviews 107

Interviews Travel Meeting Video 107

Ethical Voices

NOVEMBER 20, 2023

One specific example is really hard. I have some examples in that space that I would like to highlight. So we would try to figure out how we could go through and coach people to write the survey instruments in a way that was grounded in ethical principles of research. That’s an interview. Maybe an interview.

Ethics 91

Ethics How To Survey Interviews 91

PR Fuel

JANUARY 10, 2022

Even though there are a lot of myths surrounding whether or not they are effective, press releases are a great way to get the word out about your company. Here’s how you can write a successful press release using our easy-to-use press release templates! Here’s an example: For Immediate Release.

How To 105

How To Examples Interviews Company 105

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

A great example of a smart use of a trending word includes t-shirt companies that jumped all over the curious Presidential mistyped tweet – “covfefe.” Check out this “tech jargon generator” for some great examples.) For example, many B2B tech clients are reluctant to divulge certain facts.

Pitching 136

Pitching Writing Journalism Guidelines 136

Shift Communications

SEPTEMBER 23, 2016

I was responsible for any and all reporting, keeping a close eye on the news, writing speaking and award submissions, and running social accounts for my clients. For example, as an account coordinator, you have to be a really good researcher and you have to learn to use your resources to help find the answer. Emily Mong.

Interviews 60

Interviews Resources Writing Course 60

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. What story or stories are you most proud of?

Technology 93

Technology Meeting Media Analytics 93

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. It also provides opportunity for those just starting out in the business to flex their writing muscles.

SEO 200

SEO Pitching Agency Exercises 200