PRSay

JANUARY 28, 2022

After nailing a candidate screen call and building rapport with your recruiter(s) , the interview stage is the next likely step to take place in the recruiting process. Consider the tips below when you are preparing for your next virtual interview with a prospective employer. Assess your surroundings.

Interviews 151

Interviews Meeting Video Communications 151

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium Have you helped prep a harried, time-constrained CEO or high-level exec for a critical interview? No matter if it’s the NYT, WSJ, GMA, Cheddar, or Bloomberg, these are the top 5 practices that help me keep the interview feeling real and resonant. Use their words, not yours. Sometimes it works.

Interviews 100

Interviews Writing Employee Groups 100

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. We appreciate lively, polished writing that balances research or news with fun and memorable anecdotes or examples that help illustrate your point of view. And please no phone calls.

Company 100

Company How To Leadership Pitching 100

Contently - Strategy

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Best for: Companies with large audiences.

B2B 137

B2B Company Survey Enterprise 137

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 132

Case Study Study Company B2B 132

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Instead we advocate taking a thoughtful look at all media inquiries to determine if they advance a company’s goals. Or he approaches a company with a story in mind, and in the first discussion that angle has been replaced by a controversial one in a kind of bait-and-switch. When to “Just Say No” to a Media Request.

Interviews 160

Interviews Media Local Privacy 160

Communications Conversations

OCTOBER 1, 2020

It’s why you’re seeing more videos from senior-level leaders at companies on LinkedIn. But, what companies are doing this well? Let’s take a look at four great examples. For example, here they discussed food trends with the vice president of consumer insights at Mills. So, brands are turning to video.

LinkedIn 128

LinkedIn Video Trends Company 128

Sword and the Script

JANUARY 25, 2020

The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Somehow, by grit and will, the founders and executive team had pulled the company through. You can physically experience this yourself by watching the video: 3) What are some examples? 1) What is storytelling?

Storytelling 119

Storytelling Examples B2B Chemicals 119

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. It pays to think beyond only media interviews and coverage. .

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. The context in which the brand is discussed – for example, as a solution to a problem or as a market leader – clearly also impacts its value.

Measurement 334

Measurement How To Retail Analysis 334

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. .

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

APRIL 13, 2023

How we can be the change As a person of color, I am drawn to companies with a diverse employee base. When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. External mentorship can also be beneficial.

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. Earned media offers credibility even though we give up perfect control over the message.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 106

Interviews Publicity Technology Social Media 106

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The company has secured funding that will enable a leap forward.

Company 136

Company Interviews Reputation Privacy 136

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. As you schedule interviews, be sure to make adjustments to reporters or executives attending virtually.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

If a company focuses on B2B tech services, we may naturally target outlets like BizTech or MarTech. Those views can be parlayed into interviews, bylines articles, op-ed pieces, and other contributed content. Ask yourself the following questions : Is my company or client involved in philanthropy or community work?

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Be transparent with client companies involved. Internal team members and clients will appreciate the investment in proper communication and management.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their organizations. But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance.

Corporate 182

Corporate Analysis Reputation Trends 182

MaccaPR

AUGUST 18, 2020

Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. For example, we talked about which restaurant patios are now open. Don’t be passive on social.

Interviews 71

Interviews Skype Radio Pitching 71

OnePitch

SEPTEMBER 13, 2022

Our guest today on Coffee with a Journalist is Max Ufberg from Fast Company. Max is a senior staff editor at Fast Company working on the tech team. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. As an example, like –. His Inbox & Pitches. [00:03:13]

Company 79

Company Pitching Report YouTube 79

Flack's Revenge

MARCH 9, 2021

In the first post, I explored the meaning and history of the term, and shared examples. If your secret sauce is so special, and can really make your company a market beater, why not give it a name? In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example).

Case Study 266

Case Study Marketing Software Technology 266

Rock the Status Quo

DECEMBER 11, 2014

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview. “If a client backs out of an interview, my reputation is on the line.

Interviews 174

Interviews Real Estate Media Pitching 174

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . PR people often plan out pitch calendars months in advance.

Agency 310

Agency B2B B2C Pitching 310

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it? Briefing document framework.

Writing 130

Writing How To Interviews Pitching 130

David PR Group

JUNE 7, 2024

The Software Spotlight Podcast The Software Spotlight podcast, hosted by Michael Bernzweig of Software Oasis, is a weekly show that features exclusive interviews with executives from top software companies worldwide. One of the key takeaways from the interview was the importance of preparation.

40

40

Action PR

JULY 9, 2019

If you are a spokesperson for your company, regularly speaking to journalists can help raise your profile and awareness for your brand or product. What happens if a journalist asks you a question that isn’t related to the topic of the interview? Examples of Bridging. Speaking to the media is important.

Interviews 58

Interviews How To Media Training Examples 58

Sword and the Script

MAY 12, 2020

As companies get older, they accumulate, announcements, transactions and history. It makes a nice checklist for any organization – not just tech vendors – to review periodically and see you could make it easier for a third party to cover your company. >>> This provides context and may lead to additional interviews.

Company 102

Company Survey Pitching Report 102

MaccaPR

AUGUST 10, 2020

Schermer: This pandemic has caused entire companies to recalibrate themselves around the customer in a way they may never have before. Companies are being forced to be considerate, sensitive and in tune with the customer’s needs, and I say it’s high time ! What does that suggest for companies whose websites bulge with case histories?

B2B 71

B2B Interviews Crisis Trade Shows 71

ImPRessions - Crenshaw Communications

MAY 1, 2019

It may also play a part in measuring a program’s success or impact, as in the example above. But there are also initiatives that simply come too early in the life of a brand or company. Again, the mattress stunt example may succeed at generating coverage because it was well planned, strikingly visual, and clever.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. This can be done through close monitoring of important dates like company earnings reports and major tech events where commentary is useful.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. Their perspective was featured through an interview with Ad Age and coverage in The Current.

Brand 323

Brand Branding eBook Advertising 323

Communications Conversations

FEBRUARY 26, 2020

I spend more time than the average person on the platform, and I can tell you: the number of people who don’t either 1) promote their company more times than not or, 2) promote themselves more times than not is pretty small. Because, like my friend said, we would never encourage leaders or others at our company to do that.

Examples 97

Examples Communications LinkedIn Ethics 97

Solo PR Pro

MARCH 1, 2022

As PR professionals, we must know how to translate the expertise of our company or clients into stories that capture attention. It can be challenging, for example, to draw a story out of a designated subject matter expert who defaults to staying “on message.”. Prepare an interview agenda. Conduct the interview.

Interviews 99

Interviews Writing Pitching Internal 99

ImPRessions - Crenshaw Communications

MARCH 13, 2024

We preach it to our clients and put it in our company handbooks. Here are some examples. And we’ll always spare clients the back-and-forth when negotiating for an interview or story. In PR, as in most businesses, transparency is a good thing. Relationships don’t mean guaranteed coverage, but they often assure access.

Agency 182

Agency Handbook Construction Pitching 182

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). He is an authority, and is often doing reviews, roundups and vendor briefings (see below for some examples).

Software 156

Software Tools Technology Resources 156