The Hoyt Organization

MARCH 17, 2024

On top of that, press releases that generate audience interest provide numerous opportunities for interviews, articles, and reviews. So, how can you write a press release that gets noticed? This article presents the top tips for writing effective press releases. 5 Tips For Writing Press Releases That Grab Attention 1.

Writing 52

Writing How To SEO Engineering 52

Wadds Inc.

MARCH 8, 2023

We looked at how AI tools could be used to help write a press release based on the recent CIPR report about the impact of AI tools on public relations practice researched and written by Andrew Bruce Smith and myself. Using tools in real life examples also highlights issues.

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Tools Writing Pitching Web 98

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Not sure where to start?

Writing 82

Writing How To Media Guidelines 82

ImPRessions - Crenshaw Communications

APRIL 28, 2016

Clearly it can be challenging to find the focused time for longer pieces of writing. . Yet quality writing is vital in PR. Written content says much about a company or brand’s value proposition in a competitive market, and strong writing skills remain a top desired quality for PR talent. And that’s just the morning!

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Writing Exercises System Interviews 120

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

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Interviews Publicity Technology Social Media 99

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

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Trends Marketing Wikipedia Reddit 182

Solo PR Pro

MARCH 1, 2022

It can be challenging, for example, to draw a story out of a designated subject matter expert who defaults to staying “on message.”. I was a curious kid who loved writing things down. Before interviewing an executive or other subject matter expert, look for clues that will help you formulate your questions. Look for clues.

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Interviews Writing Internal International 99

MaccaPR

AUGUST 18, 2020

Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. For example, we talked about which restaurant patios are now open. Don’t be passive on social.

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Interviews Skype Radio Pitching 71

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Now let’s get to the nitty-gritty of writing a killer press release. Know Why You Are Writing. Who Are You Writing For?

Writing 52

Writing Product Launch Storytelling Pitching 52

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. And we have an ongoing relationship with a morning show specialist who has a line to the key segment producers and will never give up on cracking the big interview!

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How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews.

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Case Study B2B Study Interviews 390

PR for Anyone

MARCH 27, 2024

Carrie shares her own experience of transitioning from the excitement of working in the film industry to the uncertainty of pursuing writing as a career. She reflects on her journey of self-discovery and the pivotal moment when she decided to commit to writing her book.

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Film Storytelling Writing Insurance 130

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Whether you’re writing a byline or preparing for a gig, it’s important to understand your audience. A bylined article for a tech or business publication, for example, must be written with the right audience and end goal in mind. What’s more, I’ve been able to use the experience from each role to enhance the other.

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Pitching B2B Examples Interviews 193

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

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Public Affairs Communications Radio Television 87

PRSay

JANUARY 29, 2024

Top of the list: Write a manifesto about your leadership values. It’s probably best not to appear passionate when announcing bad news, for example.) Crafting a personal story can give you a competitive edge in job interviews and promotions, Biesenbach said. Just start free-associating,” he suggested.

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Energy Leadership Meeting LinkedIn 127

Flack's Revenge

MARCH 9, 2021

In the first post, I explored the meaning and history of the term, and shared examples. In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example). Google PageRank is an example of the former. Making it a Verb, Playing Bigger. Challenges.

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Case Study Marketing Software Technology 266

PRSay

NOVEMBER 12, 2020

So I am, for example, at home with my wife and my child, my son, who’s almost 18 months now. Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I Get used to competing with COVID.

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Journalism Report Interviews Meeting 211

Remote PR Jobs

SEPTEMBER 25, 2023

We appreciate lively, polished writing that balances research or news with fun and memorable anecdotes or examples that help illustrate your point of view. Please no pitches, abstracts, outlines, press releases, or interview offers. Please no pitches, abstracts, outlines, press releases, or interview offers.

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Company How To Leadership Pitching 100

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences. You can see current trends and topics through dashboards that include Word Clouds, for example.

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Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges.

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Media Pitching Report B2B 333

Communications Conversations

FEBRUARY 26, 2020

For me, nothing feels better than writing and sharing one of my PR Rock Star interviews–and then seeing the comments of support from the Rock Star’s friends, family and colleagues roll in. But there’s so much value in promoting your colleagues and friends vs. talking about yourself.

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Examples Communications LinkedIn Ethics 97

Public Relations Sydney

AUGUST 11, 2014

The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. You can develop a strategy for the interview. The following is an example of a media policy which you can use for your business. Example media policy. Example media policy. When is your deadline?

Policies 57

Policies Examples Interviews Media 57

Cision

AUGUST 30, 2017

Write Great Content. This might go without saying, but your very first step in attracting the attention of an influencer is to write something they would want to share with their readers. You could write a blog post about the top 10 best purses the celebrity has ever carried. Did he inspire you to write the post?

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Strategy Writing Social Media Guidelines 243

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. For example, just 50% talk to sales or customer support. As a result, B2B marketing writers turn to analytics and social media to inform their writing. Need an extra pair of hands?

Survey 117

Survey B2B Marketing Interviews 117

PRSay

AUGUST 11, 2021

Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. Newsletter writing has its own form that media pitches should fit. Photo credit: mclittlestock ].

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Media Relations Trends Media Newspapers 196

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

As public relations professionals know, there are many different types of media interviews. Here are our best tips for getting quoted in a media interview, and staying in the picture. So if an interview opportunity is important, you’ll need to make an effort to be available on short notice. Be accessible. Be surprising.

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Media Interviews Report Leadership 168

Shift Communications

SEPTEMBER 23, 2016

I was responsible for any and all reporting, keeping a close eye on the news, writing speaking and award submissions, and running social accounts for my clients. For example, as an account coordinator, you have to be a really good researcher and you have to learn to use your resources to help find the answer. Emily Mong.

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Interviews Resources Writing Course 60

Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. JobHero – Job Description Examples : Explore a collection of real job descriptions across various industries for inspiration.

Employee 87

Employee Small Business Resources Insurance 87

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.

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Interviews Media Training Training Trends 60

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Salesforce and HubSpot are two good examples. For example, a company that puts out low-quality content may cause customers to re-evaluate their relationships with that vendor. Comment: This is a problem for senior marketing leaders to fix.

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Leadership B2B Study Survey 129

PR Fuel

FEBRUARY 25, 2022

Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Keep reading to learn more about how to write a good press release and how much it can do for your company! Give Reporters A Chance To Interview Leaders. The Advantages of Going on Camera.

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Product Launch Travel Interviews Writing 105

Ethical Voices

NOVEMBER 20, 2023

One specific example is really hard. I have some examples in that space that I would like to highlight. So we would try to figure out how we could go through and coach people to write the survey instruments in a way that was grounded in ethical principles of research. That’s an interview. Maybe an interview.

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Ethics How To Survey Interviews 91

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

A great example of a smart use of a trending word includes t-shirt companies that jumped all over the curious Presidential mistyped tweet – “covfefe.” Check out this “tech jargon generator” for some great examples.) For example, many B2B tech clients are reluctant to divulge certain facts.

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Pitching Writing Journalism Guidelines 136

Sword and the Script

FEBRUARY 10, 2015

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. PRs are especially sensitive to what might go awry in an interview and as a result tend to focus on those hard questions.

Interviews 60

Interviews Media Fashion Report 60

Maxim Behar

MARCH 14, 2024

For example, last year, I wrote two books. One of them was with my wife about the Camino Way, which was also a challenge, to walk all those hundreds of kilometers and then to write a book. To write some nonsense and ruin everything. You can watch the full interview here. Maxim : I quickly start new projects.

Film 59

Film Radio Social Media Writing 59

Shift Communications

SEPTEMBER 1, 2015

They are busy with plenty of stories to write, events to attend and breaking news they have to jump on. I also like to time my follow up to current events that I know a reporter will be writing about or are relevant to my client. Keep an eye on what the reporter is writing about. Be selective about when touch base.

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Interviews How To Journalism Report 60