5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

MAY 3, 2018

Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

The Proactive Report

JULY 31, 2017

Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Anyone considering doing business with your company moves along a particular path, often referred to as the customer journey. It could be to buy the product, join the company as an employee or invest in the business.

Engineering 188

Engineering Interviews Infographics Social Media 188

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Look at companies that disrupt. Cool infographics. Optimize for search engines. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

DECEMBER 5, 2023

Are you trying to build links for search engine visibility? Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics.

Resources 103

Resources Analysis Infographics Examples 103

The Proactive Report

JULY 23, 2018

But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Danny Sullivan, Search Engine Land founder, and editor. When you produce and publish content about your company you obviously present the brand in the best possible light.

Google 113

Google Guidelines Web B2C 113

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Name], [Title] at [Company], [short bio to validate their expertise on the subject]. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies. Does link building still work?

Examples 133

Examples Software Pitching Tools 133

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Once you have decided on the top keywords or keyword phrases for your company, it’s important to employ them judiciously. Here’s what we recommend to maximize the impact of your posts.

Blogging 136

Blogging Writing Engineering Analytics 136

5W PR

MAY 24, 2021

Make sure it can be easily searched by using Google and corporate search engines. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. However, it is important that a company using one in a release has rights to that image. Alternative formats.

Guidelines 88

Guidelines Infographics Writing Engineering 88

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Even when producing a vibrant piece of content, it doesn’t guarantee hit the top ranks in search engines.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

The Proactive Report

FEBRUARY 2, 2017

People are more likely to believe search engines (59%) than human editors (41%.). For the first time “someone like me” is just as credible a source for information about a company as a technical or academic expert. The three most important attributes that will build trust in a company are: Treating your employees well.

System 100

System Training Engineering Employee 100

PR Fuel

JUNE 18, 2020

Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. But are press releases a relic of the past now? What is a Press Release?

Infographics 105

Infographics SEO Writing Pitching 105

PR Fuel

JUNE 5, 2020

It will also be able to generate interest through a catchy and relevant headline, plenty of quotes, a strong call to action, and of course leave your company’s contact information. study, 70% of respondents said they tied their purchase decisions with how much they trust a company or corporation. Gaining Organic SEO Traffic.

How To 98

How To Ethics SEO Guidelines 98

Cision

MAY 9, 2016

which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). red) – A search engine for free-to-use images. Pic Findr – A search engine that allows for you to set license filters for an image search.

Engineering 120

Engineering Creativity Google Community 120

PR Fuel

MARCH 17, 2020

Used with other approaches, it can make the difference between a company that thrives and one that withers away. It might mean providing quick tips in a video or on an infographic. Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms.

Publicity 70

Publicity Small Business Advertising Advertising 70

Buzzstream

DECEMBER 5, 2023

Are you trying to build links for search engine visibility? Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Are you trying to build links for search engine visibility? Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics.

Resources 62

Resources Analysis Infographics Examples 62

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Leaving SEO to Marketing. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. As expected the Fortune 100 newsrooms are doing better than the smaller companies.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. As expected the Fortune 100 newsrooms are doing better than the smaller companies.

Trends 100

Trends Media SEO Analytics 100

Presspage

APRIL 20, 2018

These days, every company must be a publisher. As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Can an industry blogger quickly find boilerplate about your company?

Video 84

Video Engineering Financial Infographics 84

Deirdre Breakenridge

MARCH 23, 2016

Owned (company blogs). Visuals (photos, infographics, etc.). Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Tell them that all PR is content , and content is made up of: Channels. Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. These types of digital assets can make your release more engaging and shareable.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

Landis PR

AUGUST 23, 2021

Then there are some other overarching issues such as how companies keep up with demand, how they overcome disruptions, what kinds of technologies they are implementing and why and what they are doing to product people, product and plant. How will a second blow to already stressed-out supply chains impact the way today’s companies operate?

Meeting 69

Meeting Media B2B Transportation 69

Contently - Strategy

JANUARY 29, 2019

While many content marketers fall victim to keyword stuffing, we prefer to only use target keywords when they’re relevant—search engine “spiders” like to rank sites with content that sees consistent engagement. This verifies keyword relevancy. It’s not enough to create great content—it has to be seen.

Brand 104

Brand Branding How To SEO 104

Buzzstream

FEBRUARY 3, 2021

Alex Jones , PR Director at Motive PR , shares the benefits he believes that digital PR adds: Increasing your visibility in search engines by getting quality links back to your website. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs).

Digital PR 170

Digital PR Industry Strategy Film 170

PR Fuel

NOVEMBER 2, 2021

Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. What’s more, most PR companies offer these packages to small business owners. Because the longer a company has been in business, the more equipped they’re to hit your targets.

Writing 52

Writing System Automotive SEO 52

Presspage

DECEMBER 5, 2017

Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. Having reporters translate your message for local publication will decrease the chance of earned media conversion tremendously.

Local 89

Local SEO Engineering Web 89

PR Fuel

JULY 5, 2020

Press releases aren’t meant to act as marketing material for your company. Press releases are often written for: New product announcements Hiring announcements Event announcements Company mergers Rebranding Opening a new office Receiving awards. They can also include photographs, media, or infographics depending on the topic.

Writing 52

Writing How To SEO Infographics 52

Marketwired

MARCH 31, 2016

More and more, IROs are incorporating photos and video into their IR websites and using infographics to emphasize important data in their earnings reports. Visual content on Google and other search engines – images, video and other multimedia elements – tends to gain higher placement because it may act as a quality signal.

Technology 100

Technology Infographics Financial YouTube 100

Buzzstream

JUNE 15, 2020

Our findings indicate what percentage of businesses use digital PR, whether owners appreciate its importance, how much money is allocated for a team, and how companies have changed their strategies to account for the COVID-19 pandemic. But micro-companies, with one to nine employees, reported spending much less ($359 per month).

Digital PR 62

Digital PR Survey SEO Employee 62

Critical Mention

FEBRUARY 10, 2018

I don’t know of any other role where you get to interact with so many other departments, ranging from sales to engineering to the executive team. If you like exposure to a variety of players across the company, public relations can provide this opportunity. If you enjoy collaborating with others, PR is a great field to get into.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Cision

OCTOBER 19, 2015

“PR isn’t sales, but if your PR isn’t supporting your sales, you’re missing a really big opportunity to show the value of PR and how PR really impacts the bottom line and impacts the growth of a company.”. Search engines used to be the main source for content distribution and promotion. Chad Pollitt. Today, this is no longer the case.

Infographics 120

Infographics SEO Engineering Strategy 120

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies. Does link building still work?

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies. Does link building still work?

Examples 62

Examples Software Pitching Tools 62