ImPRessions - Crenshaw Communications

MAY 3, 2018

Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Buzzstream

DECEMBER 5, 2023

Are you trying to build links for search engine visibility? Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. How would they pitch their blog to someone else in their niche?” Are you trying to build your brand?

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.

Examples 133

Examples Software Pitching Tools 133

The Proactive Report

JULY 23, 2018

But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Danny Sullivan, Search Engine Land founder, and editor. These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs. Owned Media.

Google 113

Google Guidelines Web B2C 113

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. A local video production company, Pritt Entertainment Group , co-hosted the event and showed attendees how to integrate video into a 2019 strategy. Unexpected Facts About the History of Search Engine Optimization.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). For example, blogging can be a huge time commitment. Keeping Content Engaging. Measuring Content Effectiveness.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. This counterfactual finding challenges the current wisdom that short headlines are better because longer headlines get cut off in the search engine results page (SERP). 2) Long-form wins in data analysis of 912 million blog posts by Backlinko.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

DECEMBER 5, 2023

Are you trying to build links for search engine visibility? Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. How would they pitch their blog to someone else in their niche?” Are you trying to build your brand?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Are you trying to build links for search engine visibility? Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. How would they pitch their blog to someone else in their niche?” Are you trying to build your brand?

Resources 62

Resources Analysis Infographics Examples 62

5W PR

MAY 24, 2021

Make sure it can be easily searched by using Google and corporate search engines. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. However, it is important that a company using one in a release has rights to that image. Alternative formats.

Guidelines 88

Guidelines Infographics Writing Engineering 88

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Owned (company blogs). Visuals (photos, infographics, etc.). Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Name], [Title] at [Company], [short bio to validate their expertise on the subject]. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

PR Fuel

JUNE 18, 2020

Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. But are press releases a relic of the past now? What is a Press Release?

Infographics 105

Infographics SEO Writing Pitching 105

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

Pitching 40

Pitching Writing Engineering Wikipedia 40

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. As expected the Fortune 100 newsrooms are doing better than the smaller companies.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. As expected the Fortune 100 newsrooms are doing better than the smaller companies.

Trends 100

Trends Media SEO Analytics 100

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Leaving SEO to Marketing. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. Blog posts A blog is great for addressing your prospective customer's specific pain points.

Examples 52

Examples eBook Infographics Analytics 52

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.

Examples 62

Examples Software Pitching Tools 62

PR Fuel

JUNE 5, 2020

It will also be able to generate interest through a catchy and relevant headline, plenty of quotes, a strong call to action, and of course leave your company’s contact information. study, 70% of respondents said they tied their purchase decisions with how much they trust a company or corporation. Gaining Organic SEO Traffic.

How To 98

How To Ethics SEO Guidelines 98

Presspage

APRIL 20, 2018

These days, every company must be a publisher. As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Can an industry blogger quickly find boilerplate about your company?

Video 84

Video Engineering Financial Infographics 84

Contently - Strategy

MARCH 5, 2024

MD Financial’s Medical School Cost Calculator MD Financial’s goal is even more specific than the goal of most financial companies; they aim their content at medical professionals and their families and focus specifically on the financial challenges faced by this demographic. Moral of the story?

Financial 52

Financial Content Marketing Examples Banking 52

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

PR Fuel

MARCH 17, 2020

Used with other approaches, it can make the difference between a company that thrives and one that withers away. It might mean providing quick tips in a video or on an infographic. Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms.

Publicity 67

Publicity Small Business Advertising Advertising 67

PR Fuel

APRIL 2, 2021

Blog About It. A great way to boost the exposure of your press release posts is to blog about them. Adding a blog to your website is great for many reasons. For one, blogging can help you improve your search engine rankings, and it can also provide your customers with informative information about your company or your industry.

Social Media 63

Social Media Media Mobile Infographics 63

Landis PR

AUGUST 23, 2021

Blog courtesy of Brianne Miller, LCI. Then there are some other overarching issues such as how companies keep up with demand, how they overcome disruptions, what kinds of technologies they are implementing and why and what they are doing to product people, product and plant. Landis Communications Inc.’s

Meeting 69

Meeting Media B2B Transportation 69

Contently - Strategy

JANUARY 29, 2019

While many content marketers fall victim to keyword stuffing, we prefer to only use target keywords when they’re relevant—search engine “spiders” like to rank sites with content that sees consistent engagement. This verifies keyword relevancy. We use social shares, number of keywords, backlinks, and more.

Brand 111

Brand Branding How To SEO 111

5W PR

JUNE 25, 2018

Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly. To make content stand out in a world where everyone is using blogs and articles, PR pros need to make sure that they’re optimizing everything they produce. Use a Range of Media. Optimize PR Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Cision

OCTOBER 19, 2015

“PR isn’t sales, but if your PR isn’t supporting your sales, you’re missing a really big opportunity to show the value of PR and how PR really impacts the bottom line and impacts the growth of a company.”. Search engines used to be the main source for content distribution and promotion. Chad Pollitt. Today, this is no longer the case.

Infographics 120

Infographics SEO Engineering Strategy 120

Buzzstream

JUNE 15, 2020

Our findings indicate what percentage of businesses use digital PR, whether owners appreciate its importance, how much money is allocated for a team, and how companies have changed their strategies to account for the COVID-19 pandemic. But micro-companies, with one to nine employees, reported spending much less ($359 per month).

Digital PR 62

Digital PR Survey SEO Employee 62

PR Fuel

JULY 5, 2020

Press releases aren’t meant to act as marketing material for your company. Press releases are often written for: New product announcements Hiring announcements Event announcements Company mergers Rebranding Opening a new office Receiving awards. They can also include photographs, media, or infographics depending on the topic.

Writing 52

Writing How To SEO Infographics 52

PR Fuel

OCTOBER 16, 2020

Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. But are press releases a relic of the past now? What is a Press Release?

Infographics 52

Infographics SEO Writing Pitching 52

Buzzstream

FEBRUARY 3, 2021

Alex Jones , PR Director at Motive PR , shares the benefits he believes that digital PR adds: Increasing your visibility in search engines by getting quality links back to your website. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs).

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Look at companies that disrupt. Also take a tour of their websites and blogs. Do they have a blog?

Real Estate 57

Real Estate How To Web Case Study 57

Presspage

DECEMBER 5, 2017

Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. Having reporters translate your message for local publication will decrease the chance of earned media conversion tremendously.

Local 89

Local SEO Engineering Web 89

Critical Mention

FEBRUARY 10, 2018

I don’t know of any other role where you get to interact with so many other departments, ranging from sales to engineering to the executive team. If you like exposure to a variety of players across the company, public relations can provide this opportunity. If you enjoy collaborating with others, PR is a great field to get into.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125