ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Whitney Dailey of Porter Novelli describes it as “a way for individuals to hold companies accountable in a way they previously weren’t able to do.”. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions.

Construction 385

Construction Crisis Reputation Social Media 385

NewsWhip

JANUARY 11, 2023

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. The story about the 82-year-old employee accounted for 11 of those articles and together earned over 213k engagements.

Brand 78

Brand Branding Viral Employee 78

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. PR Readiness.

Communications 130

Communications Social Media Employee Crisis 130

Agility PR Solutions

MARCH 30, 2020

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable.

Crisis 136

Crisis Consumer Viral Brand 136

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Stalwart Blog

DECEMBER 20, 2017

Companies and their PR teams will need to prepare for these activities as more women feel empowered and emboldened to reveal instances of sexual harassment against their employers. The more layoffs that occur, the more likely consumers and employees will see their bosses as greedy. The American Backlash Will Be Real.

Company 114

Company Viral Travel Corporate 114

NewsWhip

JULY 21, 2022

In June, Burger King made headlines for the wrong reasons after the restaurant chain was dragged into a crisis based on a retirement gift given to an employee at a Las Vegas location. . Kevin Ford — the employee in question — had been working at the chain for 27 years and never missed a day of work.

Employee 147

Employee Viral Crisis Brand 147

NewsWhip

DECEMBER 7, 2023

While one day a company might receive coverage that frames it in a positive light, on the very next it can find itself facing an eruption of negative coverage. This year, Target CEO Brian Cornell released a statement reflecting on the decision to keep stores closed every Thanksgiving Day, naming employees and their families as the key reason.

Brand 78

Brand Branding Retail Viral 78

5W PR

OCTOBER 26, 2020

The demand might be high for a period of time, but one of the frequent downsides to newer companies is that they cannot keep up with the demand from consumers. The company should have enough resources if it wants to increase the number of clients, which can be revealed through analytics and data analysis. Optimizing Sales.

Viral 88

Viral Employee Small Business Data 88

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 156

Employee Leadership Viral Small Business 156

ImPRessions - Crenshaw Communications

JUNE 26, 2019

But when should the CEO of a major company serve as its public spokesperson? Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To announce a new strategy.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Newsfile

FEBRUARY 28, 2024

company website, blogs). Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

NewsWhip

JUNE 21, 2022

This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company). However, media coverage of the company was significantly higher than Facebook, with over 407k articles being written about it. . Other takeaways.

Facebook 138

Facebook Brand Branding Measurement 138

NewsWhip

NOVEMBER 2, 2021

CEO Paul Quigley invited NewsWhip’s Head of Research, Benedict Nicholson on the show again as a guest, after graciously hosting the August and June editions of the show, to discuss different types of brand crises mentioned within the company’s recent Crisis Q3 2021 report. Rising audience-side misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

PRSay

DECEMBER 10, 2020

Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Do your employees need to be trusted and empowered, granted resources or nudged toward excellence?

Communications 157

Communications Nonprofit Employee Film 157

Cision

NOVEMBER 8, 2015

The e-book is divided into five sections, for customers, competitors, prospects, influencers and employees, and details how and why you should listen to each audience. Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow. A: Consistently!

Viral 120

Viral Nonprofit Software Social Media 120

MaccaPR

JANUARY 8, 2021

Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 It’s the CEO! They must have mentioned TikTok to him.

Social Media 62

Social Media Trends Marketing Viral 62

NewsWhip

DECEMBER 21, 2022

If there’s one takeaway from this year it’s that Elon Musk drives headlines, with his two most high-profile companies Twitter and Tesla comfortably at the top of the charts in terms of public interest — each having more than double the level of engagement of even the other most engaging brands. Twitter dominated attention.

Brand 78

Brand Branding Policies Local 78

PRSay

JANUARY 6, 2021

The company posted , “Speaking out is worth it. This post sparked outrage as trans model Munroe Bergdorf took to the internet, accusing the company of gaslighting. It led the company to apologize and to agree to donate to a charity that helps trans and gender-diverse youth and to U.K. Take L’Oréal, for example. Black Pride.

Communications 197

Communications Viral Fashion Public Affairs 197

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate? Don’t be blinded by the flash.

Agency 62

Agency Case Study Technology Viral 62

Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. If truth is the new lie, and trust is the new misinformation, where does this leave your company? As he marched, he yelled, “Birds are a myth; they’re an illusion. Wake up America!

Reputation 78

Reputation Government Film Viral 78

NewsWhip

JUNE 2, 2020

Company Size. 25-50 employees. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting. How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Leigh Fatzinger, CEO and Founder. —.

Case Study 78

Case Study Study Viral Data 78

Contently - Strategy

MARCH 2, 2023

Tap employees or creators as on-camera talent Make Reels interactive by adding polls and quizzes And then there’s music. At least for now, Beyonce or Harry Styles won’t help you go viral. For instance, your audience may eat up minute-long instructional Reels, but won’t engage with Reels about your company culture.

Brand 92

Brand Branding Instagram Video 92

Barokas

FEBRUARY 3, 2020

These annual occasions give companies the opportunity to reinforce key brand attributes, show their personality, create viral buzz—and hopefully have a little fun along the way. The instigator of chuckles, deep belly laughs and viral buzz. It will go a long way with your employees and customers. Capture Your Audience.

Viral 78

Viral Transportation Hotels Travel 78

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. The company is active in their community. Share Relatable Stories. Measure the Sentiment That Matters.

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates.

Reputation 78

Reputation Retail Nonprofit Viral 78

ImPRessions - Crenshaw Communications

APRIL 25, 2017

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid. This is how it’s done.

Airlines 136

Airlines Crisis Viral Reputation 136

Cision

MAY 20, 2016

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. Rather than making a comparison to the company under fire, KitKat highlighted how it differs from the rest. Jamba Juice took note and responded with a publicity stunt of its own.

Brand 159

Brand Branding Comparison Viral 159

ImPRessions - Crenshaw Communications

JUNE 7, 2017

But the point here is that a company doesn’t need to be huge to be noticed. Even a tiny company can challenge competitors for customers, employee talent, and visibility. Smaller companies can seize sudden PR opportunities. Smaller companies can be niche players. They’re part of the community.

Small Business 168

Small Business SMB Local Viral 168

Cision

OCTOBER 15, 2015

Social media users may misspell your company name, abbreviate a product name or reference a description instead of a product name. Social media can help make one disappointed customer’s complaint go viral in hours and your brand needs to be paying attention because everyone else already is. Stay on top of what others are doing.

Social Media 120

Social Media Media Employee Reputation 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Emotions layered with happiness make up the majority of top drivers of viral content. Let’s see how some companies enhanced and amplified recent positive news. Tap into smart PR tactics to spread good company news. Sometimes a competitor’s misfortune is all a company needs to see its own fortunes rise.

Airlines 147

Airlines Insurance Insurance Exercises 147

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. Few companies have done really well during this period. Listen to your employees. The word ‘OK’ has been around for about 180 years.

Creativity 116

Creativity Employee Newspapers Crisis 116

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 87

Advertising Advertising Ethics Fashion 87

ImPRessions - Crenshaw Communications

MAY 15, 2018

The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.

Crisis 136

Crisis Privacy Airlines Facebook 136

NewsWhip

SEPTEMBER 19, 2019

Attitudes toward therapy and mental health benefits have shifted for individuals, as well as employers trying to attract and retain the right talent for their company. While mental health is generally being talked about more openly, employees are hoping their workplaces catch on and offer support during particularly trying times.

Web 68

Web Exercises Employee Viral 68

Cision

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Where to listen: One-on-one dialogue is a great place to start in listening to your customers, but also pay attention to review sites like Yelp, company surveys, and other feedback channels.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services.

Engineering 128

Engineering Writing Social Media Tools 128