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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. Use automation wisely.

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5 Social Customer Service Best Practices

Cision

Twitter introduced a feature that allows customers to send you direct messages directly from your site. Late last year, Facebook improved pages’ customer service tools and integrated customer service bots into its Messenger app. You should have resources to support your customer service.

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The Power of Emerging AI Technology in PR- and How to Use It

Remote PR Jobs

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.

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Most companies are using Twitter wrong–it’s all about brand love in 2021

Communications Conversations

While a good chunk of brands still use Twitter as a customer service tool, some are starting to move away from Twitter and not devote the resources platforms like Instagram, Facebook and LinkedIn are receiving. No replies (that’s customer service). Especially retweets and replies. That’s it.

Twitter 149
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M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. Catch up time in AI.

Company 150
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Was Away On A Mission Impossible?

ImPRessions - Crenshaw Communications

DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there. It’s about one of the key departments Korey oversaw – customer service – and its seemingly impossible standards. PR, CX and ever-higher expectations.

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Unpacking The Away PR Disaster

ImPRessions - Crenshaw Communications

DTC luggage company Away replaced Steph Korey as CEO just days after a PR trainwreck of an article by The Verge exposed its punitive work culture. It’s about one of the key departments Korey oversaw – customer service – and its seemingly impossible standards. PR, CX and ever-higher expectations.