ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship. Below are ten tools PR professionals can use to impress their clients and maximize efficiency. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage.

Tools 232

Tools Radio Trends Pitching 232

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena.

Company 78

Company Publicity Financial Crisis Communications 78

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Further, they often focus on larger companies and brands.

B2B 319

B2B Company SMB Automotive 319

5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies.

Company 78

Company Product Launch Resources Employee 78

Agility PR Solutions

APRIL 4, 2022

If you find yourself struggling with how to improve ROI, here are some helpful tools you should try. Security tools Cybersecurity should be a […]. The post 5 tech tools to help your company’s PR strategies appeared first on Agility PR Solutions.

Tools 164

Tools Strategy Marketing Company 164

Agility PR Solutions

FEBRUARY 21, 2024

But new research from writing assistance tool Grammarly has pinpointed the tool out there that could help—and what else could it be but generative AI, the modern-day business cure-all. The firm’s new study reveals the potential of GAI to save a staggering $1.6

Communications 110

Communications Company Study Tools 110

Axia PR

JULY 13, 2021

Having a company website means that you have more opportunities to present yourself to a broader audience. Using your company website as a public relations (PR) tool can also help your business build credibility and attract more customers. But how can you make your company website into a reliable public relations tool?

Tools 62

Tools Company Strategy Publicity 62

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. In doing so, it joins at least five other PR tech companies that have done the same.

Analysis 142

Analysis Tools Software SMB 142

Agility PR Solutions

FEBRUARY 15, 2023

While the concept of a press release has been around since the early 1900s, it was in the 1960s that it became widely used as a marketing tool by businesses. When generating leads for your company, PR distribution is still one of the most effective ways to get your message out there.

Company 139

Company Tools Marketing Publicity 139

Agility PR Solutions

FEBRUARY 18, 2024

Business leaders have been working Generative AI into their operations as a productivity and automation strategy, and company divisions, including marketing and PR, have followed suit.

Tools 120

Tools Strategy Technology Company 120

Agility PR Solutions

DECEMBER 21, 2023

In the highly competitive atmosphere of modern business, effective communication and brand visibility are paramount aspects of your company’s potential for success—which means that strategic public relations is necessary for developing a positive image for your company.

Tools 86

Tools Strategy Company Publicity 86

NewsWhip

MAY 4, 2023

With this in mind, we have compiled a list of essential tools that can help others combat misinformation in 2023. The best tools for tracking misinformation 1. NewsWhip NewsWhip is a real-time media monitoring tool that allows users to track narratives across the internet.

Resources 78

Resources Tools Google Consumer 78

Brand24

SEPTEMBER 5, 2018

Here are top Twitter analytics tools that will help you develop your Twitter marketing strategy, grow organic reach, measure hashtag analytics and more!

Analytics 110

Analytics Twitter Tools Company 110

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. The company has done a couple of things historically that allow it to stand out in the market.

Software 152

Software Tools Print Technology 152

NewsWhip

JUNE 9, 2023

In today’s constantly evolving digital landscape, reputation management is more important than ever for companies attempting to gain a competitive edge. These sophisticated platforms enable companies to gain a comprehensive understanding of the public opinion of their brand, industry, or product.

Analysis 60

Analysis Tools Brand Branding 60

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK OK, so I’m biased.)

Company 113

Company Publicity Leadership Pitching 113

Newsfile

DECEMBER 20, 2023

At the forefront of this shift is Artificial Intelligence (AI), revolutionizing AI tools for ESG reporting and making it more transparent and efficient. AI is benefiting both investors and companies by helping to collect, analyze and report ESG data. C global warming temperature limit.

Tools 52

Tools Report Energy Case Study 52

Landis PR

FEBRUARY 12, 2024

It’s sometimes a great opportunity for companies/brands to draw traffic and engagement. link] The post Newsjacking is an Effective Tool in your PR Toolkit appeared first on Landis PR. By Robin Carr Photo courtesy of Pixabay Breaking news can dominate the airwaves and your news feed in the blink of an eye.

Tools 64

Tools Case Study Media Training Local 64

Agility PR Solutions

JULY 6, 2023

In fact, according to a report from Visual Object, 76 percent of consumers look for a company’s online presence before visiting the company physically. […] The post 5 digital marketing tools to help you develop a robust PR strategy appeared first on Agility PR Solutions.

Tools 86

Tools Strategy Marketing Consumer 86

Agility PR Solutions

NOVEMBER 6, 2020

Getting a PR boost is like gold dust to any company wanting to attract more clients or make more sales, but what many do not realize is that it’s eminently possible to do so using your own website. The post How to make your website a powerful PR tool appeared first on Agility PR Solutions. The Internet is a powerful PR […].

Tools 148

Tools How To Company Brand 148

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

Axia PR

JUNE 21, 2023

Reporters use a variety of ways to reach companies and their spokespeople. Others take to social media to pose a question and let the public help direct them to sources, or they may utilize media relations query tools. Manage your responses more effectively with these pointers.

Media Relations 71

Media Relations Tools Report Media 71

Business Wire

MARCH 7, 2024

Press releases have long been regarded as indispensable tools for circulating important news and information. A conduit between companies and the media, news releases allow organizations to share important updates with their target audiences. How can you prove the value of your announcements?

Measurement 285

Measurement Blogging Analytics Tools 285

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Experts and practitioners from big and small companies, education, non-profits, etc., Social Tools. The post Social Tools Summit Wrap appeared first on.

Tools 120

Tools Enterprise Analytics Case Study 120

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. Catch up time in AI.

Company 148

Company Tools Technology Software 148

NewsWhip

MARCH 6, 2024

The head of insights at the company has a team that is inundated with report requests for data and insights on a broad array of topics, from the war in Ukraine to the US elections to the public’s view on sustainability.

Energy 78

Energy Internal International Company 78

Agility PR Solutions

JUNE 27, 2022

In terms of the PR tools that are widely and readily available to your company, there is no doubt that an effective website needs to rank right at the top. The post 4 ways to use your website as a PR tool appeared first on Agility PR Solutions.

Tools 86

Tools Company Publicity 86

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. The launch of artificial intelligence (AI) tools based around the GPT-3 dataset has polarised opinion in professional services. The threat are copyright and ethical issues that arise from the use of AI tools.

Tools 98

Tools Writing Pitching Web 98

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. To learn more about this partnership, please contact us at info@onclusive.com.

Company 150

Company Enterprise Measurement Data 150

Ronn Torossian

OCTOBER 15, 2023

Public relations, as a strategic tool, plays a vital role in shaping a company’s perception, fostering relationships, and driving overall organizational success. Effective communication and positive brand perception are crucial for success in the business world.

Reputation 417

Reputation Tools Company Brand 417

Agility PR Solutions

DECEMBER 11, 2022

Today, sustainability represents one of the core values that more and more conscious shoppers look for when purchasing a product or service—from food to skincare, from software tools to enterprise VoIP solutions. The post The crucial role of brand integrity to company sustainability appeared first on Agility PR Solutions.

Company 86

Company Brand Branding Enterprise 86

Onclusive

AUGUST 30, 2017

As budgets tighten, the inter-departmental competition for company dollars becomes extremely competitive. They must demonstrate how they’re helping their company reach and exceed its business objectives. Select and secure tools: Find the solution that helps you achieve your unique business goals and keeps you on budget.

Tools 170

Tools eBook System Data 170

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Clearly answer what your company does, who you serve and what challenges you solve.

B2B 172

B2B Company Marketing SEO 172

5W PR

NOVEMBER 16, 2022

Many people on the platform enjoy interacting with companies, which means Instagram is a great place where companies can promote themselves, and generate more leads with the right strategies. The post Instagram Stories and Lead Generation for B2B Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Instagram 88

Instagram B2B Company Leadership 88

Contently - Strategy

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Use social listening tools to your advantage.

B2B 94

B2B Company Survey Enterprise 94

PR 20/20

MARCH 8, 2023

These tools were designed to help marketers better engage with customers and streamline their content creation process. Prospecting , such as "Find manufacturing companies in Ohio with over 100 employees." I n the marketing world, a big topic of discussion is how businesses can use AI (artificial intelligence) to their advantage.

Tools 85

Tools Web Examples Report 85

NewsWhip

JANUARY 12, 2023

These companies, among many others, are turning to real-time tools to engage audiences and monitor potential issues that could hurt their brand. Using NewsWhip to sift through real-time data to see how audiences engage with content, companies can predict the momentum around a story before it breaks into the mainstream news cycle.

Tools 78

Tools Communications Media Reputation 78