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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

Corporate activism drives brand positioning Increasingly, companies are realizing that standing for something can have significant implications for their brand. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

What all these companies have in common is a cadre of leaders ready to stick to their principles and take the heat. In recent weeks, though, that relationship has soured over the company’s refusal to agree to a similar moratorium in another environmentally sensitive region of Brazil and… its failure to meet its anti-deforestation targets.

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Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent. As outlined in a post by Sharon Jones , corporate ghosting seems to be on the rise. You meet or talk with a prospective client to learn about his organization’s needs and goals.

Corporate 200
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Structuring effective board meetings: A blueprint for creative agencies

Wadds Inc.

supports creative agencies with company direction and differentiated propositions. In the last of this three-part series, we look at board meetings – how these should work and when they should take place.

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Can Businesses Meet Increasing Consumer Expectations?

This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. It also offers solutions for companies looking to build a deeper connection with stakeholders around their ESG initiatives.

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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135
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The ABC’s of ESG and Reputation. Corporate Care or Greenwashing?

Reputation Us

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. This is dangerous ground for companies managing their reputations.