Deirdre Breakenridge

APRIL 13, 2015

Newspapers, magazines and radio stations never had those resources to start with. 22% of the Fortune 100 companies in the US include video with their news releases. 89% of news media ask for embed codes with videos, but corporate America never got that memo apparently. Now every news website needs video.

Video 150

Video Trends Radio Newspapers 150

Communications Conversations

MAY 11, 2017

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. And how companies should start paying attention because “stories” are the new news feed (that’s questionable at best, in my view).

Social Media 68

Social Media Trends Radio Media 68

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we Hard to select just one, eh? were.talking about booties that day.”

Instagram 98

Instagram Crisis Local Privacy 98

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Tech companies have made huge financial bets on all of these innovations. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). They also know how to avoid overwhelming (or underwhelming) busy journalists.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

MARCH 17, 2020

The military has well-defined etiquette for radio network traffic. However, those types of companies are experiencing business disruptions that directly impact customers. The rub is when other companies feel pressured to communicate merely because they see other businesses communicating. Compounding circumstances.

B2B 80

B2B Crisis Communications Crisis Software 80

PR Conversations

MARCH 8, 2016

We are now in Part V (How to Reach Special Publics) with thirteen chapters covered and a further twenty to come. The firm specializing in “The Woman’s Angle”, serves corporations in widely divergent fields. A book: Picture Pies… All Apple was published by Flanley and Woodward in 1963.

Publicity 40

Publicity How To Newspapers Radio 40

PR Fuel

OCTOBER 26, 2021

By employing the right press release strategies, you can boost the corporate bottom line. Consumers are more likely to patronize your company if they see you as knowledgable, honest, and dependable. Your message can be communicated via newspaper articles, the radio, social media networks, and more. Thought Leader Status.

Writing 88

Writing Small Business Consumer Reputation 88

Landis PR

JULY 18, 2022

I come from a broadcast news background and started my career right out of San Francisco State as a reporter for KCBS Radio and KPIX TV. The exposure led to several major donations and corporate partnerships. A key part of that is interviewing various stakeholders to understand their company, product, or vision.

Radio 52

Radio Sports Report Travel 52

Critical Mention

JULY 2, 2020

Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together. One of the most important goals a company should always maintain is to have a strong brand presence. Builds a Strong Brand Presence. Improves Content Strategy. SCHEDULE A DEMO.

Marketing 89

Marketing eBook Pitching Radio 89

PR Conversations

NOVEMBER 12, 2015

Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. He invented a method of measuring listener response to radio broadcasts and published many books before his death in 1961. Born in 1900, Dr Robinson became a pioneer of research.

Survey 40

Survey Publicity How To Measurement 40

Communications Conversations

APRIL 1, 2015

Lately, I’ve been reading a number of posts imploring marketers and communicators to start podcasts on behalf of their corporate clients. Podcasts now have a total “share of ear” of 30 percent (for context, AM/FM radio is at 21 percent and streaming music is at just 12 percent). How are you going to fill it?

Corporate 60

Corporate Internal International Tools 60

Beyond PR

AUGUST 30, 2016

You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

Radio 68

Radio Media Newspapers Technology 68

MaccaPR

JUNE 28, 2016

Not only has he or she taken your company to new heights of profitability and innovation, but your CEO is a compassionate employer, too. But there’s one technique that’s seldom mentioned in corporate media training sessions. How you sound, how you deliver your sound, and how others receive and perceive your sound.”

Interviews 59

Interviews Media Training Media Training 59

Critical Mention

OCTOBER 9, 2019

You can also use social media monitoring tools to track what other brands and influencers are saying about your company and leverage that earned media for greater exposure. Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

MARCH 16, 2020

Fresh off of a FIFA Women’s World Cup win as well as a SheBelieves Cup win, Kelley O’Hara’s brand presence is at an all time high, and her social media posts and tweets show partnerships with top sports-related companies. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

SEPTEMBER 24, 2019

Defining and targeting your audience will ultimately help you identify how to drive brand awareness and increase audience interest. . Plus, many of today’s email marketing companies provide services that will allow you to track customer actions and identify what email content stands out to clients. Create Personalized Email Campaigns.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Waxing UnLyrical

NOVEMBER 2, 2016

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. Her example: “Paul Hall, also known as the “Main Money Man,” is an investment banker and radio host.”. Highlight how you got started.

Writing 40

Writing LinkedIn Radio Examples 40

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Click here to learn how to mobilize your audience with our free white paper now! Something else was going on. Want to build word-of-mouth?

Energy 120

Energy Viral Storytelling Community 120

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. “Do you realise the SEO juice that gives our company Dave?” Ditto the number of PR companies that have SEO specialists on their books.

SEO 120

SEO Engineering Content Marketing Agency 120

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

If after a few minutes you are still getting radio silence, end the call and work on rescheduling. If the corporate spokesperson is a no-show, however, that will require real damage control absent an emergency situation. Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies.

Interviews 309

Interviews Product Launch Radio Media Training 309

Maxim Behar

MAY 31, 2021

One day, a big American petroleum company came, and they invited me for a pitch in public relations. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. That is how I started! I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Conversations

AUGUST 3, 2016

Anyway, I’m sure Saatchi’s top PR people have been busy since – although there’s no sign of any public comment on the UK website, there’s a brief corporate Publicis Groupe statement on the global site: [link]. I don’t agree with the final sentence here that companies have changed.

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Anyway, I’m sure Saatchi’s top PR people have been busy since – although there’s no sign of any public comment on the UK website, there’s a brief corporate Publicis Groupe statement on the global site: [link]. I don’t agree with the final sentence here that companies have changed.

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Anyway, I’m sure Saatchi’s top PR people have been busy since – although there’s no sign of any public comment on the UK website, there’s a brief corporate Publicis Groupe statement on the global site: [link]. I don’t agree with the final sentence here that companies have changed.

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. I think that most public relations practitioners do what they know how to do. He asked what I had done in Nigeria, and I said I had lectured about public relations.

Reputation 52

Reputation Social Media Internal International 52

Landis PR

MAY 28, 2024

Reducing the levels of management and hierarchy and decentralizing decision-making in Danish companies create an innovative business environment with increased openness, trust, creativity, and faster decision-making. Focus is strong on work-life balance, with quite a high degree of personal freedom for employees.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Communications Conversations

OCTOBER 18, 2016

What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that). It’s how wonderful she is as a person. Branden Happel, senior manager-PR/marketing communications, The Toro Company.

Agency 60

Agency Groups Public Affairs B2B 60

Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. If PR experts need to get a working-class demographic, they must speak their language and know how to talk to them effectively. Concerning PR, everybody benefits from social media platforms — from the large corporations to the “little people.”

Ethics 64

Ethics Social Media Local Corporate 64

Communications Conversations

MAY 3, 2016

He thrives on new challenges and knows how to turn connections into relationships. Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications.

Sports 0

Sports Leadership Internal International 0

PR Conversations

AUGUST 18, 2011

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. A bit of the back story.

Construction 40

Construction Internal International SEO 40

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Below, you will find the most pertinent quotes from CEOs of top-notch PR companies around the globe. I would be told, “We do traditional PR.

Print 64

Print Social Media Web Television 64

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? The company is making performative actions and not walking the walk.

Ethics 82

Ethics Community Conference System 82

Maxim Behar

JUNE 12, 2024

Knowing what to say at the right moment and how to create the moment – that's what we'll talk about today with a master of words, a skilled communicator, and a person who can build a world in which we feel good. Therefore, we need to have a quick reflex to know what and how to check if we are in doubt. Maxim Behar is here with us.

Ethics 69

Ethics Social Media Travel Newspapers 69

Stuart Bruce

SEPTEMBER 16, 2017

We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications. The BBC has just announced it is producing interactive radio plays for Alexa.

Google 111

Google Corporate Local Privacy 111