PRSay

AUGUST 5, 2020

We must be smart and intuitive in how we answer that question since this is a particularly challenging time for boutique PR firms and sole practitioners who work with small-to-midsize companies that must sell their goods and services daily or face the threat of going out of business. In 1997, the Kansas City-based Grove launched INK Inc.

Product Launch 195

Product Launch Pitching Meeting Conference 195

5W PR

AUGUST 23, 2023

They handle employee communications, manage press releases, coordinate public announcements, and maintain the company’s public image. Event planners organize and manage various events, including product launches, press conferences, fundraisers, and corporate gatherings.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . They can also be used as a platform for the largest company announcements. . Product Launch .

Company 68

Company Trade Shows How To Product Launch 68

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Companies pay tens of thousands of dollars a year to have access to analyst reports, so vendors that are well positioned in the the reports benefit. A mention by an analyst confers immediate third-party credibility for a solution by someone with real authority in the industry. Many have paid relationships, of course.

Meeting 168

Meeting B2B Technology Resources 168

5W PR

JANUARY 16, 2020

Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. Its ease-of-use allows anyone from managers of local non-profit organizations to CEOs of fortune 500 companies to showcase their brand. Three PR and Communication Trends to Watch.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Unless the engagement is with a state agency or company spending $1MM+ in PR, an overlong RFP is a bloated relic of a bygone era. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

Bianchi Biz Blog

APRIL 25, 2024

Consider yourself to be a company on the edge of something big? The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. And we can tailor an opportunity just for you.

Mobile 63

Mobile Transportation Automotive Policies 63

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. What this means for PR practitioners: Expect a strong auto/mobility press conference agenda and exhibitor presence at CES 2024.

Automotive 57

Automotive Mobile Transportation Internal 57

Sword and the Script

JUNE 13, 2023

The company polled 3,132 journalists in 17 countries across North America, Europe and Asia for this year’s report. Companies that do this will get more opportunities – those that don’t won’t – and you might just burn a bridge. Attend conferences. Most SaaS companies should be capable of doing this. Watch useful webinars.

Journalism 127

Journalism Media Relations Report Media 127

Flack's Revenge

MARCH 23, 2015

You have big news coming up, like a major company or product launch. The NY Times recounted the history of companies that launched big there: In 2007, Twitter had its “South by” moment, a tipping point for the company in which many people began to use the service more actively.

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For B2B companies, this presents a massive PR opportunity. To be successful, here are three best practices that B2B tech companies and startups need to keep in mind. Your data only goes so far.

B2B 147

B2B Data Retail Survey 147

Cision

MARCH 30, 2016

Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month. At the same conference, Steve Crescenzo, CEO of Crescenzo Communications said that this social media win could also be a sin. Think tutorials, campaign kickoffs and product launches.

Instagram 120

Instagram Video Brand Branding 120

Barokas

APRIL 23, 2020

Use this time to comb through your media, influencer, analyst, conferences and awards lists, and bring them up to date. Get some one-on-one time booked to help company representatives practice interview techniques, fine tune key messages and sharpen responses to “rude qs”. Reorder and organize all the lists. Do some light remodeling.

Crisis 88

Crisis Product Launch Media Training Interviews 88

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

Sword and the Script

MAY 16, 2020

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). The company says respondents this year came from 15 different countries with 1,115 coming from the U.S., Here’s how the company says answers from reporters tallied up: 16) How can PR help reporters?

Survey 170

Survey Media Relations Pitching Media 170

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Michael Scheuer. Freudenberg currently has eight requests for virtual event preparation.

Automotive 70

Automotive Training Travel Meeting 70

PR 20/20

SEPTEMBER 9, 2022

One of my favorite sessions from HubSpot’s 2022 INBOUND conference discusses the top four marketing rules of thumb and whether you should “trust it or bust it.” In this case, going on and on about the features and benefits of your company’s services is not the most effective way to communicate with visitors.

Marketing 72

Marketing Case Study Product Launch Examples 72

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. We had a strong program idea for a mattress company that wanted to be linked with healthy sleep. Plan initiatives by quarter.

Writing 130

Writing Comparison Product Launch Leadership 130

Presspage

NOVEMBER 20, 2018

And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences. Brand journalism promotes compelling, upbeat stories about a company to more than one audience, often in more than one format. The Right Fit.

Brand 60

Brand Branding Journalism Product Launch 60

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. Any response boosts brand confidence and shows others in the conversation that your company cares. . Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Barokas

JULY 21, 2017

Arguably more difficult than landing that perfect company feature in a top-tier outlet is managing and maintaining positive client relations year-over-year. As your client’s company culture morphs, executives come and go or product roadmap shifts, your trusted PR team is along for the ride, adapting on-the-fly as the company evolves.

Product Launch 74

Product Launch Sports Conference Strategy 74

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. But we’re already registered!

Automotive 74

Automotive Mobile Technology Resources 74

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. Owned media refers to content that is owned by the organization, such as a company blog or website.

Interviews 99

Interviews Publicity Technology Social Media 99

Barokas

JULY 21, 2017

Arguably more difficult than landing that perfect company feature in a top-tier outlet is managing and maintaining positive client relations year-over-year. As your client’s company culture morphs, executives come and go or product roadmap shifts, your trusted PR team is along for the ride, adapting on-the-fly as the company evolves.

Product Launch 60

Product Launch Sports Conference Strategy 60

PR Fuel

JULY 26, 2020

If you’ve ever thought about using press releases , they are a great way to help your company get noticed. If so, keep reading to find five reasons why your company might be able to benefit from the advantages of a press release. One of the top reasons for a press release is to share the news about a big announcement from your company.

SEO 52

SEO Writing Local Product Launch 52

PR in High Definition

APRIL 28, 2016

Product launches. Marketing and PR professionals will be able to offer both consumers and media influencers alike a first-hand look at new products and services without ever having to send a physical product sample. An insider’s view on events and press conferences.

Social Media 54

Social Media Tools Marketing Enterprise 54

Communications Conversations

SEPTEMBER 2, 2015

What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. If you work for a company that “produces” something (computers, phones, furniture, etc.), chances are your employees actually like/enjoy that product. But, they work for your company.

Employee 60

Employee Social Media Brand Branding 60

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. Budget – August is a popular time for budget assessments, when companies often adopt a “spend it or lose it” mentality.

Analytics 50

Analytics Measurement Training Software 50

The Hoffman Agency

MARCH 11, 2020

Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. You are not gonna quit and join her company, are you?” As Silicon Valley tech companies compete in an arms race of perks, something like this doesn’t happen every day. By Cecilia Zhong, Senior Account Executive. A Day with WeChat.

Pitching 36

Pitching Transportation Conference Report 36

ImPRessions - Crenshaw Communications

MARCH 31, 2017

For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. Each time we begin work on a new business assignment, someone is charged with determining upcoming red-letter dates for the company.

Airlines 120

Airlines Exercises Fashion Print 120

PR 20/20

JANUARY 15, 2019

Account-based marketing (ABM) is the act of “honing in on key accounts, creating hyper-targeted content and campaigns and delivering a personalized experience to the companies that matter most.” Start by ironing out your company’s dream clients/customers. Live streaming events, Q&As or product launch.

Trends 57

Trends Marketing Software Video 57

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering. Why is the product or service needed?

Technology 157

Technology Product Launch B2B Software 157

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. How to make the most of a time and dollar investment in a trade show or conference? How to make the most of a time and dollar investment in a trade show or conference?

Conference 95

Conference Trade Shows How To B2B 95

Prohibition

JANUARY 14, 2022

As a company, you want to be able to respond quickly and effectively with an appropriate plan. An event that gives your company a black eye but doesn’t threaten its survival. For example, an employee leaks damaging information about your company. ? A major crisis. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. But that is the job of the media you are trying to reach, and what the media needs is an informational source – a press release.

Examples 62

Examples Product Launch Data Report 62