5W PR

JANUARY 16, 2020

Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. Its ease-of-use allows anyone from managers of local non-profit organizations to CEOs of fortune 500 companies to showcase their brand. Three PR and Communication Trends to Watch.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For B2B companies, this presents a massive PR opportunity. To be successful, here are three best practices that B2B tech companies and startups need to keep in mind. Your data only goes so far.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Look at leaders in fashion, music, and technology for inspiration. Hold weekly conference calls to keep abreast of activity. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 77

Automotive Mobile Technology Resources 77

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. How is technology being used in public relations? Technology is being used in a variety of ways in public relations (PR).

Interviews 100

Interviews Publicity Technology Social Media 100

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. We have a booth booked!”

Automotive 74

Automotive Mobile Technology Resources 74

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Sylca Kleiner. “We We can adapt this virtual space precisely to the needs of each user. Michael Scheuer.

Automotive 70

Automotive Training Travel Meeting 70

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. We had a strong program idea for a mattress company that wanted to be linked with healthy sleep. Plan initiatives by quarter. Eliminate risk where you can.

Writing 130

Writing Comparison Product Launch Leadership 130

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography. Product launches. An insider’s view on events and press conferences.

Social Media 54

Social Media Tools Marketing Enterprise 54

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering. Why is the product or service needed?

Technology 157

Technology Product Launch B2B Software 157

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Account-based marketing (ABM) is the act of “honing in on key accounts, creating hyper-targeted content and campaigns and delivering a personalized experience to the companies that matter most.”

Trends 57

Trends Marketing Software Video 57

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. Budget – August is a popular time for budget assessments, when companies often adopt a “spend it or lose it” mentality. How is social engagement driving leads?

Analytics 50

Analytics Measurement Training Software 50

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Is there a worse feeling than sitting on a conference line or Zoom call waiting for someone to show up? Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. How can PR specialists handle tricky situations that threaten a great story? Someone is a no-show.

Interviews 309

Interviews Product Launch Radio Media Training 309

Karen Freberg

JUNE 24, 2019

For example, for the summit, we had a full agenda filled with amazing speakers from agencies, platforms, and companies to share their insights, expertise, and advice on how we can come together and solve the problems and address opportunities. Unilever and P&G are two companies that are doing this for their brands across the way.

Education 64

Education Creativity Pinterest Facebook 64

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 107

Automotive Mobile Technology Resources 107

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Carry out additional primary and secondary research to ensure you’ve thoroughly analyzed your company, audiences, competitors, and industry.

Marketing 52

Marketing Analytics eBook System 52