Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. In this case, transparency is everything. All that has a clear purpose and reason is ethical, as I’ve been saying for years.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. It’s not about you, your company or products.

Government 136

Government Survey Ethics Media 136

Bianchi Biz Blog

AUGUST 3, 2023

Defining the scope of permitted use and outlining guidelines should align with the approach taken for other company-provided IT tools and communication platforms. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 78

Automotive Policies Employee Corporate 78

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? That led me to Curley Company. In my 25-year career.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

PRSay

SEPTEMBER 18, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 139

Ethics YouTube Government Guidelines 139

Shift Communications

MAY 16, 2023

Although generative AI is not technically new (incarnations of related technologies have been around for a while and we’ve worked with companies using AI for years), it only recently caught fire for us civilians when OpenAI launched ChatGPT in November last year. Definitely check him out. And caught fire it has.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Although generative AI is not technically new (incarnations of related technologies have been around for a while and we’ve worked with companies using AI for years), it has only recently caught fire for us civilians when OpenAI launched ChatGPT in November last year. Definitely check him out. And caught fire it has.

Company 78

Company Technology Privacy Guidelines 78

Mindful Marketing

MAY 22, 2021

” Slipping commercial messages into media content is nothing new, but digital media have exploded that potential with more and more companies trying to make their ads look like they're something else. time spent on the site, page views) for purpose of appeal to advertisers. ” BigCommerce reports that in the U.S.

Advertising 114

Advertising Advertising Agriculture Ethics 114

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 82

Ethics Travel Writing YouTube 82

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. That situation arose.

Ethics 71

Ethics Agency Journalism Corporate 71

Ethical Voices

APRIL 17, 2023

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thinking over your career, what is the most difficult ethical challenge you ever confronted at work? ” Thinking beyond your own personal experience, what are you seeing as some of the key ethical challenges for today and tomorrow?

Enterprise 68

Enterprise Ethics Engineering Technology 68

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Then a couple years ago with Stagwell and Mark Penn, I founded a company called Prophet, which is the first SaaS platform for PR people that uses AI to predict media interest, sentiment and spread before you pitch. How do we create belonging in a hybrid environment?

Ethics 52

Ethics Publicity Data Agency 52

Maxim Behar

JANUARY 18, 2023

I have a friend who now runs a very large IT company, but when he was 20 years old, he was a sailor, he graduated from naval school, and he really wanted to shine. In business, we have several companies that are on international exchanges, one of them for EUR 280 million on the Frankfurt Stock Exchange. Bulgarian company!

Government 72

Government Education Course Ethics 72

PR Conversations

APRIL 24, 2018

One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. In terms of a sector or industry, I would like to do PR for a travel company. I deliver my purpose through my professional “militancy.”. What is your PR motto?

Journalism 79

Journalism Ethics Film Construction 79

Burrelles Fresh Ideas

FEBRUARY 13, 2024

And 78% of them exclusively use their phones for this purpose. Notably, around 82% of consumers are calling for companies to prioritize the well-being of people and the planet over profit. That’s because one of the biggest reasons and the plus of social commerce is how it fits right into your mobile. Emphasis on Brand Authenticity.

Social Media 86

Social Media Media Mobile SEO 86

Maxim Behar

NOVEMBER 23, 2020

How has your company - M3 Communications Group, Inc changed during this year? In fact, the speed of reaction, communication, decision-making is the main characteristic that defines a company as modern and innovative. That is why in all three sectors there will be one or another company that will fall overboard.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

OCTOBER 17, 2017

While lawyers must consider the legality of their marketing, they also must consider the ethics of their marketing. Each state or jurisdiction has its own set of ethical rules that apply to lawyers’ marketing efforts. It’s time to take a closer look at the rules governing legal marketing and question what purpose they serve.

Marketing 68

Marketing Ethics Interviews Meeting 68

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! The first step is to understand the crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . How many companies are delivering on their value-led commitments. The two things every ethical communicator must embrace. We’re focusing on purpose-driven brands. It’s pretty exciting times.

Ethics 73

Ethics Brand Branding Internal 73

Ethical Voices

SEPTEMBER 12, 2022

She discusses a number of issues, including: How to successfully advocate for transparency. How to protect your company’s reputation when other similar brands are having ethics failures. Why we need to keep ethics front and center. What is the most difficult ethical challenge you ever confronted at work?

Ethics 93

Ethics How To Employee Company 93

Where the Fishermen Ain't

OCTOBER 25, 2013

For the purposes of this talk, “open source” is defined as a set of values and processes whereby a system is open to examination and any modifications are shared. Hacker,” in the ethical and non-pejorative sense , refers to someone with a passion for learning how a system works as well as relentlessly improving it. Not necessarily.

Publicity 39

Publicity Wikipedia System Community 39

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. “I see a few things. b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 187

Marketing Content Marketing Data Social Media 187

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What’s its purpose? Tell me more about it.

Ethics 81

Ethics Community Conference System 81

Deirdre Breakenridge

JUNE 27, 2018

For many companies today, being global describes far more than the geographies in which they operate. Today, companies are compelled by their consumers to do more for society’s common good. As the face of the company, marketers see their roles changing to fit this new environment. Pay attention to ethics.

Marketing 164

Marketing Ethics Local Technology 164

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. I can't get a raise or change jobs.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 190

Writing Communications Marketing B2B 190

Ethical Voices

NOVEMBER 21, 2022

As Thanksgiving approaches, I wanted to take a minute and just say how thankful I am to the outstanding students in my Public Relations Ethics class (COM525) as Boston University. We start every class by discussing ethical issues we have seen or read about over the past week. A new code of ethics. How to be an ethical leader.

Ethics 73

Ethics Sports Employee Privacy 73

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Mindful Marketing

JULY 19, 2023

I understood that it’s easy for companies to access data linking our email addresses to our internet protocol (IP) address , “the unique identifying number assigned to every device connected to the Internet.” Companies that don’t harvest that data themselves also can buy it from those who do.

Analytics 99

Analytics Data Retail Advertising 99

Communications Conversations

AUGUST 31, 2018

And, how can companies better work with the media in the years ahead? And, how can companies better work with the media in the years ahead? First, I think this author is right in that more and more big companies have decided they don’t need the news media as much any more. I thought this recent WaPo article was interesting.

Media 112

Media Journalism Report Video 112

Stephen Waddington

NOVEMBER 21, 2018

Societal issues #1 What’s your purpose? Purpose is something you’ll be hearing a lot more of in 2019. In his organisation’s anniversary letter to business leaders he called companies to account on their societal impact. Society is demanding that companies, both public and private, serve a social purpose.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 3) Emotional connection with customers. . – Betsy Hindman | Hindman Company.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

MARCH 8, 2019

The challenge is that it’s not possible to create laws to regulate situations as yet unknown that aren’t either abstract or over reach their purpose. Technology companies should not be able to self-regulate and should be held to public account through independent scrutiny. She proposes a principle-led approach.

Government 62

Government Privacy Education Web 62

NewsWhip

FEBRUARY 26, 2021

With a purpose and consideration, and broader considerations, than their own self-interest in a way where the benefits are fairly distributed across stakeholders? That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. Just above the line.

Brand 78

Brand Branding Media Government 78