The Proactive Report

NOVEMBER 21, 2023

The online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets. Adapting your PR strategy for diverse news platforms In navigating the diverse landscape of news channels and platforms, you need to adapt your strategies to effectively engage with varied audiences and mediums.

Newspapers 130

Newspapers Social Media Data Consumer 130

PR 20/20

FEBRUARY 1, 2023

T oday we have exciting news to share with our community: Ready North is enhancing its services alongside Brightfind to offer more comprehensive marketing solutions. A match made in marketing heaven Ready North has been known for delivering exceptional marketing solutions, results-driven strategy, and HubSpot expertise for years.

Marketing 79

Marketing Nonprofit Web Internal 79

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success.

Small Business 158

Small Business Publicity Social Media Web 158

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

B2B 92

B2B Community Facebook How To 92

Melissa Agnes

SEPTEMBER 7, 2014

For starters, they’ve developed a Strategy Management Unit with a strong customer service component. Within this unit, they’re in the process of developing a customer service strategy for the Toronto Police Service, with a heavy focus on internal customer service to start. So cool and important!). It''s a great listen.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), Building a New Kind of Cruise Community.

Community 40

Community Travel Pinterest Mobile 40

Cision

FEBRUARY 13, 2017

In my Gmail, I receive many Google Alerts and notifications from Google Plus Communities. Key features: Google’s Accelerated Mobile Pages is an HTML-lite language developed by Google for the purpose of making mobile web pages load faster (there is also an asynchronous load and caching component to the process). Google Chrome.

Google 244

Google Mobile How To Skype 244

PR Conversations

OCTOBER 1, 2020

Heather Yaxley: My understanding of the rhizome concept comes from applying the work of Deleuze and Guattari to career strategies in public relations, which was the focus of my doctoral research. It looks like the ideas that I generate in my brain are like roots and shoots in a rhizome. Miriam Pelusi @PRConversations.

Publicity 70

Publicity Strategy Handbook Analytics 70

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. And they paid $500 a month for strategy and measurement. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Waxing UnLyrical

MARCH 23, 2015

Need some spring cleaning for yourself and/or your business strategy? How to Validate that your Social Media Marketing Strategy is Working. If that’s not a fresh take on community building, what is? How will you refresh your business strategy this spring? Around the Web Career Development business strategy'

Strategy 40

Strategy Creativity Web Energy 40

Communications Conversations

OCTOBER 12, 2021

And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. 2 – Shift your focus from driving traffic to community building. Your content strategy then becomes all about useful content. Driving traffic isn’t working.

Social Media 87

Social Media LinkedIn Media Analytics 87

Cision

APRIL 4, 2015

As communicators, creating relationships with journalists, influencers and other industry experts is crucial to a solid PR strategy. Here are four networking tips for building relationships within your community. Get Cision’s free white paper, “ How to Build and Evangelize Your Community.”. Groups and associations.

Local 120

Local Community Meeting Web 120

Communications Conversations

DECEMBER 1, 2014

One thing they all had in common: Building the SIZE of their Facebook community by acquiring “Page Likes.” That strategy worked. Not a huge community, but not a small one either. You could easily still drive traffic to your web site by running ads against posts that include links to your site. Target by age.

Facebook 140

Facebook Advertising Advertising Web 140

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking.

Analytics 81

Analytics Comparison Google Interviews 81

Business Wire

JUNE 28, 2017

Here are a few tips that may help: 1/ Anticipation is key - Include the press release in your communications strategy. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web. Choose the community you want to reach and craft messages adapted to its members.

Mobile 152

Mobile SEO Web Training 152

wiredPRworks

NOVEMBER 15, 2016

Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer, social media community leader, mom blogger, brand management consultant and digital marketing expert. Influencer Marketing Strategy: W-I-R-E-D P-R in 3D.

Strategy 40

Strategy Marketing Social Media Internal 40

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. It was no official confirmation, but the impact of the update was felt across the SEO community.

Google 259

Google Digital PR Mobile SEO 259

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. So what’s your digital strategy lacking? The post Your Thought Leadership Strategy is Missing One Crucial Element: An Audience appeared first on Stern + Associates.

Leadership 81

Leadership Strategy Energy Advertising 81

Communications Conversations

DECEMBER 7, 2021

Here’s a few of the reasons companies have come to me for social media audits over the last 12 years (at last count, I’ve done 20+ of these social media audits over the years): #1 – We need to adjust/revamp our social media strategy. An audit gives you the perfect “pause” to re-shape your social media strategy.

Social Media 104

Social Media Media LinkedIn Facebook 104

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Shonali Burke , Chief Marketing Officer, Arena Stage. When asked, “Why?” DE&I is the top comms activity.

Survey 132

Survey Communications Measurement Internal 132

wiredPRworks

JUNE 17, 2016

Thanks so much to Association Forum for inviting me to present social selling strategies for associations at Forum Forward on June 22 at The Geraghty in Chicago !! In this multi-faceted session, you’ll breeze through a WIRED strategy you can use to map out future success, and learn how to self-assess your social skills. Let’s go!!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Flack's Revenge

JANUARY 10, 2019

Have you been recommending a change in strategy regarding social media? Drew: First… you must have a paid strategy to support your organic efforts. Second, you need to have very different strategies for each channel. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business).

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. The metaverse, Web 3.0, Finally, the demise of third-party cookies means brands are reviewing their data strategies and will make major changes. Backlash to the blockchain deluge.

Marketing 215

Marketing Content Marketing Social Media Employee 215

NewsWhip

JUNE 2, 2020

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ CASE STUDY. Company Size.

Case Study 78

Case Study Study Radio Analytics 78

Solo PR Pro

JANUARY 17, 2023

Learn from the experiences of: Kathy Casciani, Azul Communications. Brandon Lee, Sequence Strategies. Elisa Smith, senior communications consultant. I launched Sequence Strategies in January 2022. My vision for Sequence Strategies is a collaborative consultancy that always puts people first.

Agency 108

Agency Travel Groups Community 108

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. For organizations seeking to promote community involvement, sponsorships, or social responsibility initiatives, broadcast media provides a direct avenue for local engagement.

Radio 74

Radio Television Media Local 74

Waxing UnLyrical

JANUARY 25, 2016

Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 7 Questions to Ask When Developing Your Brand Strategy. 3 Questions to Ask while Developing your 2016 Content Strategy. ” 4.

Strategy 40

Strategy Software Creativity Writing 40

Cision

NOVEMBER 5, 2015

Similar to BuzzFeed, Upworthy scours the Web for stories that will catch and keep the attention of its audience and make readers think deeply about topics that are otherwise buried beneath layers of other content. Two lessons can be learned from Upworthy’s strategy. What works today will certainly not be as successful a year from now.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Victorious PR

NOVEMBER 7, 2023

In today’s digital age, everything unfolds on the web. Buckle up, because we’re diving into the world of PR for savvy entrepreneurs, those who want to grow their circle of influence beyond a small community of clients, colleagues, friends, and family. Are you ready to kick your entrepreneurial journey up a notch?

SEO 52

SEO Web Conference Real Estate 52

Waxing UnLyrical

MARCH 28, 2016

Spring cleaning your strategy can be a breath of fresh air. that I’m going to use for my own “strategy spring cleaning.” ” What are you doing to make over your strategy this year? Twitter Facebook Google+ LinkedIn Monday Roundup: Spring Cleaning Your Strategy. Please share in the comments below.

Strategy 40

Strategy Banking Fashion SEO 40

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc.

Measurement 40

Measurement Strategy Social Media Analytics 40

The Awards Blog

JANUARY 31, 2020

you were a Web developer, with a starting salary of $120K+. Spoiler alert: it was too good to be true and I never did get a job as a Web developer.). They call this a capstone project, and you have to create a web-based or mobile app that allows users to publish, search, or interact with others in some way. OMG, seriously? .

Technology 59

Technology Web System Course 59

The Proactive Report

FEBRUARY 24, 2017

There’s too much good, free, intel — remember the Real Time Web ? The real time web just isn’t the same on Google or Facebook or anywhere else. That means we’ll have to find other places where they’re congregating, such as niche industry community sites, and start over there. It’s still a thing! Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Until next time!

Marketing 75

Marketing eBook Case Study Measurement 75

Prohibition

OCTOBER 7, 2022

Meta have started testing an update on their accounts centre worldwide on both Android, iOS and the web, making it easier to switch between Facebook and Instagram accounts, or create new profiles. Video is king when it comes to content… Meta merges platforms. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Video Twitter 62