Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. So what’s your digital strategy lacking? Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed.

Leadership 81

Leadership Strategy Energy Advertising 81

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Article: The top 7 challenges facing PR and communications in 2020—and best ways to adapt (Bulldog Reporter).

Survey 132

Survey Communications Measurement Internal 132

Flack's Revenge

JANUARY 10, 2019

Have you been recommending a change in strategy regarding social media? Drew: First… you must have a paid strategy to support your organic efforts. Second, you need to have very different strategies for each channel. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business).

How To 159

How To Facebook Social Media Advertising 159

Communications Conversations

DECEMBER 7, 2021

Here’s a few of the reasons companies have come to me for social media audits over the last 12 years (at last count, I’ve done 20+ of these social media audits over the years): #1 – We need to adjust/revamp our social media strategy. An audit gives you the perfect “pause” to re-shape your social media strategy.

Social Media 104

Social Media Media LinkedIn Facebook 104

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. Sometimes, it feels like paid media budgets are invincible. In fact, earned might just be the thing that improves paid.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. The metaverse, Web 3.0, Finally, the demise of third-party cookies means brands are reviewing their data strategies and will make major changes. Backlash to the blockchain deluge.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

JANUARY 25, 2016

Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 7 Questions to Ask When Developing Your Brand Strategy. 3 Questions to Ask while Developing your 2016 Content Strategy. ” 4.

Strategy 40

Strategy Software Creativity Writing 40

Waxing UnLyrical

MARCH 28, 2016

Spring cleaning your strategy can be a breath of fresh air. that I’m going to use for my own “strategy spring cleaning.” ” What are you doing to make over your strategy this year? Twitter Facebook Google+ LinkedIn Monday Roundup: Spring Cleaning Your Strategy. Please share in the comments below. .

Strategy 40

Strategy Banking Fashion SEO 40

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc.

Measurement 40

Measurement Strategy Social Media Analytics 40

Prohibition

FEBRUARY 9, 2022

In the time of Web 3.0, Optimise Strategy. If your brand is not doing so well, it can help bring it out of the current crisis by providing you with statistical data of potential customers and using optimised campaign strategies and tracking to bring more followers to your account. Why do you need social listening software?

Brand 62

Brand Branding Social Media Reddit 62

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact.

B2B 67

B2B Measurement Blogging Community 67

Waxing UnLyrical

MAY 12, 2014

This week’s roundup features seven posts from around the web that focus on sustaining relationships. How to Test and Refine Your Google+ Strategy. Shelly Kramer reminds us why offering your audience fresh, relevant, high quality original content is still the best way to sustain your community. What is #MindfulSocial?

Community 79

Community Google Small Business Facebook 79

Critical Mention

DECEMBER 10, 2018

This may seem daunting, but we have strategies for you to implement that won’t break the bank. Showing corporate social responsibility is one of the hallmarks of positive sentiment and good publicity. Poorvi Adavi is a freelance web content writer and editor in South Bay, California. Holiday greeting cards go a long way.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Cision

NOVEMBER 30, 2016

By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community. So the fact that it gets the bronze in corporate budget competition is something CMOs must reevaluate.

Software 0

Software Media Leadership Journalism 0

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Solo PR Pro

MAY 8, 2018

” At that time, we noted that while this site has “PR” in the name, professionals in a wide range of disciplines share common issues and challenges, and all could learn from the insights and success strategies we share. Community relations. Corporate communications. Web design and management.

Public Affairs 40

Public Affairs Internal International Community 40

Waxing UnLyrical

NOVEMBER 24, 2014

So this week, we’re featuring seven posts from around the web that put the spotlight on the holiday, how it’s been impacted in modern times, and giving thanks. Why: Planning and executing your online marketing strategy can seem overwhelming. community from me and mine. Image: DVIDSHUB via Flickr, CC 2.0.

Community 70

Community Facebook Resources Web 70

Waxing UnLyrical

JULY 21, 2014

This week’s roundup features seven posts from around the web that focus on context. Why: Although out of context headlines may increase traffic, this strategy ultimately reflects poorly upon your site’s overall message and credibility. Context and Community: the 2 Cs That Can Make Social Scoring Work.

Community 78

Community Customer Service Resources Web 78

Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

Customer Service 101

Customer Service Travel Web Facebook 101

Waxing UnLyrical

FEBRUARY 17, 2015

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.

Reputation 40

Reputation Web Corporate Community 40

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. So this week, the roundup features seven posts from around the web that focus on blogging. Why: The right mix of SEO in your or your client’s blog and other online content can create the perfect strategy for boosting online visability.

Blogging 76

Blogging SEO Community Resources 76

Waxing UnLyrical

AUGUST 18, 2014

Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. The takeaway for PRs? PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

OCTOBER 25, 2022

A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Broader remit.

Communications 122

Communications Crisis Internal International 122

Waxing UnLyrical

DECEMBER 22, 2014

So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. Why: The new year is a great opportunity to inject some fresh life and creativity into your business strategy. And yes, you read that right.

Web 73

Web Creativity Blogging LinkedIn 73

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 85

Publicity Survey Enterprise Pitching 85

Waxing UnLyrical

JUNE 24, 2013

In this post for SteamFeed , Brien Shanahan takes a look at how Google Penguin is working to rid the web of link spam. Why: With Google working harder to rid the web of link spam, many SEO techniques have become obsolete. Sean McGinnis provides 10 simple strategies that can increase your SEO. Now it’s your turn.

SEO 78

SEO Engineering Software Google 78

Waxing UnLyrical

JUNE 23, 2014

This week’s roundup features seven posts from around the web that show why exactly content rules. 7 Tips for Using Quotes for Your Nonprofit’s Content Strategy. 7 Tips for Using Quotes for Your Nonprofit’s Content Strategy. Beth Kanter shares seven simple tips to integrate quotes into your content strategy.

Resources 79

Resources Web LinkedIn Social Media 79

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. What helps you cater the most to each individual client?

Retail 225

Retail Consumer Brand Branding 225

Sword and the Script

DECEMBER 20, 2016

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. PR will recognize the important role it has in content marketing, as both a means for building relationships , and as a philosophical approach to marketing communications it has always embraced.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Waxing UnLyrical

JANUARY 12, 2015

To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Why: How does one start from scratch after building a successful blog and community? Around the Web Shonali Burke content strategy customer service new beginning'

Customer Service 40

Customer Service Web Community LinkedIn 40

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. Sparking emotion and humanizing a brand can create immense value; however, tread carefully with your humanizing strategy. Guest post by Matt Krautstrunk.

Brand 78

Brand Branding Customer Service Twitter 78

Waxing UnLyrical

FEBRUARY 17, 2014

So this week’s roundup features seven posts from around the web that focus on just that: making connections. IBM CEO points to social strategy with a twist. Why: Mark Schaefer reviews IBM’s new strategy that includes a shift toward making meaningful connections with consumers via social media.

Mobile 77

Mobile Resources Twitter Web 77

Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Why: “…thoughtful branding is more than a sum of the marketing strategies and tactics.”

Brand 40

Brand Branding Film Web 40

Prohibition

AUGUST 4, 2021

Our team has been trained to respond quickly to any situation that may arise on the web so you can focus on running your business instead of worrying about what people are saying about you online. Fostering communities of brand advocates/brand ambassadors. Blogs – personal, professional, corporate, etc. How does it work?

Reputation 62

Reputation Brand Branding SEO 62

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Image: Paul Townsend via Flickr, CC 2.0 . Based in the Washington, D.C.,

SMB 77

SMB Case Study Social Media Nonprofit 77