Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. A: We encourage everyone to share their work on social media.

Community 120

Community Mobile Blogging Publicity 120

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Regardless, knowing what you want to measure beforehand will help guide your strategy.

Community 60

Community Tools Measurement Crisis 60

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page. How To Grow Your Facebook Community is a post from: Waxing UnLyrical. Twitter Google+ LinkedIn How To Grow Your Facebook Community.

Community 93

Community Facebook How To Web 93

Sword and the Script

DECEMBER 20, 2016

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Here are my predictions for PR , content marketing and social media ; one each. Recommended reading: Marketing Strategy: The Looming Knowledge Crisis.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Waxing UnLyrical

AUGUST 5, 2013

To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. Successful Social Media Disengagement for Teachers. Want to be a superstar, but no time for social media?

Social Media 88

Social Media Media SEO LinkedIn 88

Melissa Agnes

SEPTEMBER 7, 2014

For starters, they’ve developed a Strategy Management Unit with a strong customer service component. Within this unit, they’re in the process of developing a customer service strategy for the Toronto Police Service, with a heavy focus on internal customer service to start. So cool and important!). Have a listen.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. The metaverse, Web 3.0,

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide.

Small Business 213

Small Business Fashion Groups Local 213

Business Wire

JUNE 28, 2017

We hop from one site to an app, and from one social media platform to the next. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. Here are a few tips that may help: 1/ Anticipation is key - Include the press release in your communications strategy.

Mobile 152

Mobile SEO Web Training 152

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. We’d love to hear about them!

B2B 92

B2B Community Facebook How To 92

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Stacey Miller , Vice President, Communications, Auto Care Association. Stacey Miller , Vice President, Communications, Auto Care Association. Michelle Garrett , PR consultant, Garrett Public Relations.

Survey 132

Survey Communications Measurement Internal 132

Communications Conversations

DECEMBER 1, 2014

One thing they all had in common: Building the SIZE of their Facebook community by acquiring “Page Likes.” That strategy worked. Not a huge community, but not a small one either. You could easily still drive traffic to your web site by running ads against posts that include links to your site. Target by age.

Facebook 140

Facebook Advertising Advertising Web 140

Waxing UnLyrical

OCTOBER 25, 2012

I don’t know if you’ve heard or not, but the world wide web — you know, that Internet thing people keep talking about — actually is world wide. Such is the challenge I’ve been recently tasked with: not just finding out what social media people are using around the world, but how they’re using it, why and when. That’s right.

Internal 75

Internal International Social Media Media 75

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Contently - Strategy

OCTOBER 18, 2022

“Implementing inefficient, ineffective strategies based on guessing what will work is already wasting time.” Social media and niche communities like r/SkincareAddiction or r/nutrition. Use social listening tools to your advantage. AI tools tell you what your ideal customers are doing on the web.

B2B 137

B2B Company Survey Enterprise 137

Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.

Social Media 40

Social Media Media Measurement B2B 40

Prohibition

FEBRUARY 9, 2022

Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? Social listening is a tool that allows you to track sentiments in real-time. In the time of Web 3.0, Optimise Strategy. Do you also run a brand online?

Brand 62

Brand Branding Social Media Reddit 62

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking.

Analytics 81

Analytics Comparison Google Interviews 81

wiredPRworks

NOVEMBER 15, 2016

Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer, social media community leader, mom blogger, brand management consultant and digital marketing expert. Keywords, Communications Foundation.

Strategy 40

Strategy Marketing Social Media Internal 40

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Broadcast media can enhance and amplify digital PR efforts by providing a bridge to a wider audience.

Radio 75

Radio Television Media Local 75

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), Building a New Kind of Cruise Community.

Community 40

Community Travel Pinterest Mobile 40

Waxing UnLyrical

MARCH 23, 2015

Need some spring cleaning for yourself and/or your business strategy? How to Validate that your Social Media Marketing Strategy is Working. If that’s not a fresh take on community building, what is? If that’s not a fresh take on community building, what is? Check out these seven posts.

Strategy 40

Strategy Creativity Web Energy 40

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Two lessons can be learned from Upworthy’s strategy.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Speak to, not at your audience.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 122

Communications Crisis Internal International 122

MaccaPR

JUNE 16, 2016

Vertical social networks incorporate elements of open access social media platforms – think Facebook and LinkedIn. In addition to the healthcare industry, vertical social networks have popped up for professions as diverse as web development, academic research and military veterans (see below). Since 2014, U.S.

Social Media 48

Social Media Healthcare Marketing Media 48

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Your social team is crafting updates for all of your key platforms, sharing them and engaging on an ongoing basis. So what’s your digital strategy lacking? You’re doing everything right.

Leadership 81

Leadership Strategy Energy Advertising 81

wiredPRworks

JUNE 17, 2016

Thanks so much to Association Forum for inviting me to present social selling strategies for associations at Forum Forward on June 22 at The Geraghty in Chicago !! In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!] at Social Media Week Berlin in 2013.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. But it’s important to understand the root of the paid problem and have a strategy for how to capitalize on it with positioning earned. Understand the Problems in Paid Media.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Speak to, not at your audience.

Marketing 68

Marketing eBook Case Study Measurement 68