Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Most common comms measurement methods. Shonali Burke , Chief Marketing Officer, Arena Stage.

Survey 133

Survey Communications Measurement Internal 133

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.

Study 141

Study Media Relations Media Measurement 141

Waxing UnLyrical

MAY 29, 2015

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. And you can’t have a productive workplace if you’re not measuring it. Ergo, Maddie + Rich = May’s #measurePR.

Measurement 40

Measurement Nonprofit Community Twitter 40

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Waxing UnLyrical

FEBRUARY 2, 2015

And as far as we have come in PR measurement, some things just don’t change. In a salute to today’s thought leaders who are really keeping things ticking on that front, here are some PR measurement classics from them. Social Media Measurement Standards – Everything You Need to Know. AVEs don’t measure PR.

Measurement 40

Measurement Web Social Media Corporate 40

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking.

Analytics 81

Analytics Comparison Google Interviews 81

Katie Paine's Measurement Blog

JULY 20, 2023

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. Further complicating the process is that there are so many different strategies that can go into encouraging safer behavior.

Chemicals 52

Chemicals Brand Branding Survey 52

Waxing UnLyrical

OCTOBER 5, 2015

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. 4 Performance Measurement Mistakes You Don’t Want to Make.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. The metaverse, Web 3.0, Happy New Year!

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

NewsWhip

JUNE 2, 2020

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ CASE STUDY. Company Size.

Case Study 78

Case Study Study Radio Analytics 78

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. It’s pretty good.

Measurement 60

Measurement Social Media Tourism Twitter 60

Contently - Strategy

OCTOBER 18, 2022

“Implementing inefficient, ineffective strategies based on guessing what will work is already wasting time.” Social media and niche communities like r/SkincareAddiction or r/nutrition. AI tools tell you what your ideal customers are doing on the web. ” The good news? 5 types of customer research.

B2B 137

B2B Company Survey Enterprise 137

Prohibition

FEBRUARY 9, 2022

In the time of Web 3.0, Optimise Strategy. If your brand is not doing so well, it can help bring it out of the current crisis by providing you with statistical data of potential customers and using optimised campaign strategies and tracking to bring more followers to your account. Why do you need social listening software?

Brand 62

Brand Branding Social Media Reddit 62

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 77

Measurement Publicity Web Analytics 77

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. For organizations seeking to promote community involvement, sponsorships, or social responsibility initiatives, broadcast media provides a direct avenue for local engagement.

Radio 75

Radio Television Media Local 75

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Meltwater says “acquisition is part of Meltwater’s growth strategy, which involves investments and acquisitions in the social media segment. Its software is sold as a subscription-based service.

Media 106

Media SEO Analytics Analysis 106

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter.

Measurement 40

Measurement Analytics Google System 40

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Should you introduce new evaluation strategies or stick with AVE?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Visual communications.

Communications 123

Communications Crisis Internal International 123

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 3) Measuring the influence of coverage. click any image for higher resolution). Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. I’d link to the BI story, but it’s gated.

Publicity 85

Publicity Survey Enterprise Pitching 85

NewsWhip

OCTOBER 21, 2020

Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access.

Crisis 158

Crisis Reddit Reputation Tools 158

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. One practice sits squarely in Google’s gray area: guest posting sites.

Analysis 90

Analysis SEO Guidelines Google 90

Deirdre Breakenridge

JANUARY 7, 2016

If your content marketing objectives aren’t serving your greater business objectives, you should rethink your strategy. . Last but certainly not least…measure! And if you’re not measuring, how will you know…?) How important are influencers to your content marketing strategy? Will you blog more frequently?

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. In this role, Bryan will lead Muck Rack’s go-to-market strategy across its Sales and Customer Success teams.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. Audience identification drives all marketing strategies and tactics – including content creation and writing.

Survey 117

Survey B2B Marketing Interviews 117

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. Greg Weiss: As we worked through more and more projects over time, we found that the approach we took and the strategy we used to create brands had a pattern and consistency.

Retail 225

Retail Consumer Brand Branding 225

PR 20/20

NOVEMBER 30, 2022

The more involved the partiers are in the entire strategy process, the easier it is to align needs, goals, expectations and priorities.”. At Ready North, we utilize a comprehensive marketing audit of 40+ questions that zero in on talent, tech, strategy, and performance. The time is now to transform your marketing program.

Marketing 52

Marketing Technology Internal International 52

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. Provide information that will help customers connect with you, including your physical and web addresses, phone number, business email address, and photos. Optimizing your overall web presence is also important.

Small Business 74

Small Business Local Marketing Guidelines 74