Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. I’m convinced marketing automation would have been enlightening.

B2B 68

B2B Measurement Blogging Community 68

Cision

APRIL 25, 2015

Get our free “Outside-The-Box Content Marketing for PR” white paper now! Consider putting money into a promoted tweet, or give your employees a set of crafted tweets that they can amplify to their communities. Measure your results. This will help you stay focused and give you base for Step 3.

Film 120

Film Content Marketing Analytics Measurement 120

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. Some people don’t even like football, but watch the game for the community – and the commercials. A Data-Driven Answer for B2B].

B2B 68

B2B Marketing Advertising Advertising 68

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

JULY 9, 2016

We will have a Twittersphere of bots talking to bots and thanking each other for being top engaged members of the community this week. And that gets to the core of the point here – this is about the psychology of more in marketing: more content , more followers, and more leads. 3) Why I’m Killing the Marketing Qualified Lead.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Learn how with Cision’s free white paper! Pauline Chow , a data scientist at Clique Inc., Knowledge of its audience.

Media 120

Media Social Media Community Measurement 120

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Make sure it’s two pages or less. Promote your expertise.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

MARCH 30, 2015

You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” ” The Content Marketing Institute has a great list of different content curation sources if you are looking for source ideas. Conclusion.

Google 120

Google Measurement Content Marketing Engineering 120

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. It’s where the money is, too. Monitor review and news sites.

Small Business 74

Small Business Local Marketing Guidelines 74

Cision

SEPTEMBER 3, 2015

Obviously you want your brand to be aligned with key influencers in your market. Being able to measure just how much reach a key influencer has can help you decide where to focus your efforts. The anti-vaccine community has had to shift their loyalties over time. They have the ability to make their opinions widely known.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. 3 PR Trends in Tactics, Measurement and Organization. content marketing (64%).

Survey 103

Survey Media Relations Corporate Communications 103

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Tips for audience development: Execute.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Cision

MAY 29, 2015

And when measuring PR, even if your metrics are primarily output metrics, you’re doing math. PR measurement guru, Shonali Burke, sums it up nicely: “I think many [PR] pros think ‘differential calculus’ or other complicated functions when they hear ‘Math’. Want to do PR measurement better? Think PR doesn’t “do math”?

Engineering 120

Engineering Measurement Analytics Sports 120

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Beyond PR

MARCH 17, 2016

Staying ahead of the marketing curve is more important than ever for business owners. But when you’re doing it with limited budgets, staff and resources, creating an effective communications strategy can be a daunting task. The good news: Marketing your company is now easier and more affordable than ever. Email Marketing.

Marketing 40

Marketing Small Business Web Nonprofit 40

Karen Freberg

JANUARY 14, 2021

However, universities are realizing the industry – those in the community where the university is located and beyond – need professionals with these skills – and are looking for new talent to recruit and hire. Now, it’s more specific to focusing on insights, influencer marketing, creative executions, and more.

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

FEBRUARY 21, 2017

What’s old is new again in sales and marketing, according to Ted Seward. The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI. What has changed the most about marketing over the course of your career? In a word, data.

Marketing 66

Marketing System Data Tools 66

Sword and the Script

MARCH 5, 2019

Influencer marketing has been around a while , but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 1) What departments are managing influencer marketing? Communications: 16%.

Survey 60

Survey Trends Marketing B2B 60

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Marketing efforts are being automated, increasing the volume of messages and content being pushed out. Measurement is always tricky and always has been.

Survey 74

Survey Industry Communications Corporate 74

Cision

SEPTEMBER 26, 2016

On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Emotional Marketing Value Headline Analyzer – A tool developed by the Advanced Marketing Institute that evaluates the language in a headline primarily by its emotional appeal to the reader.

Tools 120

Tools How To SEO Writing 120

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Social Media Today – This online community portal published by a Washington, D.C.-based How to optimize video for search? The Buffer Guide to Video Metrics ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 74

Survey Trends Communications Storytelling 74

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

APRIL 3, 2015

My community came up with some good ones. Lukas Treu : White papers. Debra Bethard-Caplick : Marketing claiming that PR is a tool/subset/specialization of marketing. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Facebook 40

Facebook Community LinkedIn Google 40

Cision

SEPTEMBER 10, 2015

Click here for our free content marketing white paper! . The FCC is investing in providing access to communities that do not have broadband. Emerged/Emerging Trends: Larger and more diverse audiences. As of 2013, 3 percent of the U.S. Or does the employer have a responsibility to track the data itself and take action?

Trends 120

Trends Mobile Web System 120

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 122

B2B Marketing Survey Software 122

Beyond PR

AUGUST 4, 2016

The term social media describes the greater virtual community that allows people to interact. And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Instagram is not a newcomer to the social media scene, but it is a rising star among marketers.

Social Media 40

Social Media Pinterest Media Marketing 40

Cision

DECEMBER 21, 2015

Get our free “Video Streaming Best Practices for PR” white paper today! Facebook Professional Services recently did a soft-launch and the resulting product is currently more akin to Google reviews than to the robust reviewing community of Yelp. Take PR to the next level. Facebook Professional Services. Instant Articles.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption.

B2B 113

B2B Consumer Marketing Survey 113

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. I think so.

Communications 81

Communications How To Blogging Content Marketing 81