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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 99
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Creative Brand Events for Spring

5W PR

Companies can leverage this by partnering with local fitness studios and trainers to conduct classes in open-air spaces. Additionally, brands can team up with florists for branded floral installations or flower-arranging workshops. Gather local restaurants, food trucks, and vendors to provide attendees samples of food and drink.

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Nonprofits: Please Join us for our Free Nonprofit PR Workshop!

Reputation Us

We’re excited to announce that later this month we will be hosting our annual nonprofit public relations workshop! The FREE event provides local nonprofits with invaluable information, giving them the tools and fundamentals needed to better tell their stories via media, social media and word-of-mouth within the community.

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Fitness Marketing For Springtime

5W PR

Outdoor Workouts Gyms can leverage the warm weather by offering outdoor workouts, including yoga in the park, boot camp-style exercises on the beach and running groups on local trails. Trainers can help clients by providing nutrition and hydration advice, including offering healthy eating workshops and personalized nutrition plans.

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The Evolution of Variety Stores in the Age of Online Retailers

5W PR

Furthermore, incorporating experiential elements such as workshops, demonstrations, or product trials can add value and create memorable experiences that online retailers cannot replicate. By fostering a sense of community and personalized service, variety stores can create loyal customer bases.

Retail 78
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What is Sober Curious and How to Connect with the Latest Movement

5W PR

Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. This could include wellness retreats, mindfulness workshops, fitness classes, or social gatherings centered around non-alcoholic beverages and mocktails.

How To 78
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How to Tap Into Culture for Travel PR Strategies

5W PR

PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination. Stories that feature local artisans, ancient traditions, festivals, and daily life offer a genuine glimpse into the destination’s soul, creating a connection with travelers.

Travel 78